The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

Other news stories related to: "The Right Way to Build Brand Love by Hopping on Viral Trends"


Oi! picture book brand poised for stage and licensing success

Hodder Children’s Books and Maximum Licensing are hoping to take the Oi! picture book series into stage promotions and licensing after acquiring new rights from the illustrator’s agent and the author. Continue reading at The Bookseller

[ The Bookseller | 2018-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hodder children


Howard Jacobson pens novel about love in old age

Jonathan Cape has acquired a new novel by Man Booker prize-winning author Howard Jacobson about love in old age.  Continue reading at The Bookseller

[ The Bookseller | 2018-04-07 00:00:00 UTC ]
More news stories like this |


Digiday Research: Brand-safety concerns haven’t made it harder to monetize content

Over half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism. The post Digiday Research: Brand-safety concerns haven’t made it harder to monetize content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #monetize content #digiday research


Love and Rockets' Jaime Hernandez Creates Graphic Novel for Kids

We spoke with Eisner and Harvey Award-winning graphic novelist Jaime Hernandez about his children's debut, 'The Dragon Slayer: Folktales from Latin America.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #latin america


Magazine Covers Sell Your Brand, Not Your Issues

As newsstand sales decline, cover design is now more about catching eyes online than on the street. The post Magazine Covers Sell Your Brand, Not Your Issues appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-04-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cover design #issues appeared


Children's Books in China 2018: Beijing Baby Cube Children’s Brand Management Company

Baby Cube was founded by husband-and-wife team Yang Wenxuan and Liu Hong. The company grew out of their past professional experience in online retailing and literary publishing and out of their community outreach work focused on helping children to start reading. “It started as a reading club in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing program #start reading #literary publishing #online retailing #helping children


Trends to Watch In Bologna

We asked agents and scouts attending this year’s Bologna Children’s Book Fair to tell us about trends they are seeing, both in content and demand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book fair #scouts attending #bologna children


Snapchat Approves Branded Content Ads for Discover Publishers

Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age

[ Advertising Age | 2018-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nbc universal #discover publishers


Movie Alert: 'Love, Simon'

The film adaptation of Becky Albertalli’s groundbreaking debut novel, 'Simon vs. the Homo Sapiens Agenda,' hits theaters on March 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hits theaters #becky albertalli #film adaptation #movie alert


BuzzFeed's Latest Sub-Brand, As/Is, Will Focus on Body Positivity

BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age

[ Advertising Age | 2018-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #york magazine #give advertisers #ad revenue #digital publisher #generate content


Viral publishers see sharp engagement drops on Facebook

In some cases, interactions dropped by more than 50 percent month over month. The post Viral publishers see sharp engagement drops on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #viral publishers #facebook appeared


As Branded Content Moves to the Forefront, Trust and Accountability Remain Key

Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #great creative


Publishers Hop on the STEAM Train at Toy Fair 2018

Growing interest in science, technology, engineering, art, and mathematics was one of the overriding themes across the show floor at last week’s New York Toy Fair—and books on them all got their fair share of attention Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fair share #show floor #growing interest


Declining Facebook reach squeezes publishers’ branded-content business

Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-22 00:00:00 UTC ]
More news stories like this |


Tracking the trends in Taipei

Non-fiction titles dominated the Taipei International Book Exhibition, with food and drink, lifestyle and dog books proving particularly popular. Continue reading at The Bookseller

[ The Bookseller | 2018-02-21 00:00:00 UTC ]
More news stories like this |


Film Stars Don't Die in Liverpool: Why Jamie Bell decided to play a man who falls in love with someone twice his age

Books about classic Hollywood tend to fall, broadly, into two categories: gossipy memoirs and moderately trashy biographies. Continue reading at Stuff

[ Stuff | 2018-02-14 00:00:00 UTC ]
More news stories like this |


Facebook’s new branded-content guidelines will force some publishers to abandon a business model

A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #distribution strategies #business model #post facebook


Olympian John Daly traces rekindled love of skeleton to question on a first date

The question stumped John Daly. Amid the usual first-date conversation at a Washington restaurant 15 months ago, the woman he met online asked what he was passionate about. Daly didn’t have an answer. Nothing in his life matched the rush from plunging headfirst downhill at more than 80 mph in the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-02-11 00:00:00 UTC ]
More news stories like this |


Viewpoints From the Children’s Books Salon: Trends, Concerns, and Publishing Pride

The observations made by these diverse publishers during at the first Children's Books Salon in New York speak to their common faith in the social power of books. The post Viewpoints From the Children’s Books Salon: Trends, Concerns, and Publishing Pride appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #books salon


Silda Wall Spitzer Tells Us Why She Launched a Publishing Brand

We talked to New York’s former First Lady about her newest project, New York Makers. The post Silda Wall Spitzer Tells Us Why She Launched a Publishing Brand appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-08 00:00:00 UTC ]
More news stories like this |