The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Endeavor Business Media Buys Healthcare Brand From Vendome Group

Endeavor Business Media has acquired Vendome Group's Healthcare Informatics brand, the Nashville-based b2b firm announced Friday. The deal—which includes the brand's website as well as 13 annual Health IT Summits throughout the U.S.—marks Endeavor's second acquisition since absorbing SouthComm... Continue reading at Folio Magazine

[ Folio Magazine | 2018-11-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #financial terms #custom content #editorial expertise


Brandes honoured as 'influential black Briton' for second year

Jacaranda Books founder Valerie Brandes has been named one of the 100 most influential black Britons for the second year in a row. Continue reading at The Bookseller

[ The Bookseller | 2018-10-26 00:00:00 UTC ]
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Why brands wanted in on NY Comic Con's 'rabid' audience

New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers... Continue reading at Advertising Age

[ Advertising Age | 2018-10-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #general mills #lance fensterman


Avon snaps up Williams' 'love story of near-misses'

HarperCollins' Avon imprint has acquired world all languages rights for a debut novel from journalist and author Laura Jane Williams. Continue reading at The Bookseller

[ The Bookseller | 2018-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #languages rights #love story #avon snaps


These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018

It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek

[ AdWeek | 2018-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media executives #revenue streams #media brand #digital publishers


Russell Brand's next book for Bluebird looks at mentoring

Bluebird is publishing a new book from Russell Brand about the role of mentors in improving our lives: Mentors: How to Help and Be Helped. Continue reading at The Bookseller

[ The Bookseller | 2018-10-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #russell brand


LadBible moves closer to acquiring fellow viral publisher Unilad

Administrator for collapsed firm has been informing rival bidders they are out of runningLadBible has moved closer to taking control of rival Unilad after administrators handling the fire sale of the collapsed viral Facebook publisher informed several bidders they were out of the... Continue reading at The Guardian

[ The Guardian | 2018-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fire sale #taking control


Building for People: Facebook’s Approach to Publisher Monetization

Today, people on average spend nearly a third of their day engaging with digital content, according to Adobe's 2018 Consumer Content Survey. Navigating audiences across various platforms is a constant challenge for publishers. At Facebook, we believe in building community for people across... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #size fits


PRH Children's taps into biography trend with Extraordinary Lives series

Penguin Random House Children’s is tapping into the trend for non-fiction books about historical figures with a new Extraordinary Lives series. Continue reading at The Bookseller

[ The Bookseller | 2018-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #historical figures #non-fiction books #prh children


Viral publisher Unilad blames arch-rival LadBible for collapse

LadBible’s purchase of Unilad’s debt prompts accusations rival is driving Unilad out of businessThe money has run out for Unilad and so has the banter, with staff at the viral Facebook publisher, which has collapsed into administration, partly blaming the nifty financial footwork of arch-rival... Continue reading at The Guardian

[ The Guardian | 2018-10-05 00:00:00 UTC ]
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Unilad: Facebook viral publisher goes into administration

Hundreds of jobs at risk with parent company owing £6m and administration loomingUnilad, one of the biggest publishers on Facebook, has gone into administration, putting hundreds of jobs at risk and casting doubt on whether outlets that rely on the social media platform for distribution can... Continue reading at The Guardian

[ The Guardian | 2018-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sustainable businesses #biggest publishers


Michael O’Mara to publish Portillo tie-in on abandoned buildings

Michael O’Mara Books is publishing Michael Portillo’s tie-in book to the Channel 5 programme "Portillo’s Hidden History of Britain", coinciding with the broadcast of the second series in November. Continue reading at The Bookseller

[ The Bookseller | 2018-09-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hidden history #mara books


Publishers pronounce psychological thriller trend over, back smart non-fiction

Early signs suggest the market has moved on from psychological suspense novels and darker fiction, in favour of more uplifting, book-club titles and smart women’s fiction, publishers have told The Bookseller ahead of Frankfurt Book Fair. Continue reading at The Bookseller

[ The Bookseller | 2018-09-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookseller ahead


Harari and Brand kick off new series of outreach Penguin Talks

Yuval Noah Harari is addressing 300 schoolchildren this month on pressing issues facing their generation at a free event hosted by Russell Brand. Continue reading at The Bookseller

[ The Bookseller | 2018-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #russell brand


Stephanie Barrouillet on Trends in International Children’s Books and Rights Sales

Literary agent Stephanie Barrouillet looks at trending themes in global children's books markets, like diversity, emotional growth, and current events. The post Stephanie Barrouillet on Trends in International Children’s Books and Rights Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #current events #global children #rights sales #international children


Warner Bros. creates a new unit overseeing big brands, including DC

Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #global brands #big brands #warner bros


Lupus Films' Camilla Deakin to explore book to screen trends at Children's Conference

Lupus Films joint m.d. Camilla Deakin has revealed an increased appetite for hand-drawn animations of children's books.  Continue reading at The Bookseller

[ The Bookseller | 2018-09-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #lupus films


Duffield unveils author branding agency

Pan Macmillan's former creative director Geoff Duffield has unveiled his one-man branding agency for authors, Geoff Duffield Stories. Continue reading at The Bookseller

[ The Bookseller | 2018-09-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pan macmillan


Digital Trends, a rare profitable and growing independent publisher, looks to expand

The independent tech review site has made big hires from Facebook and Wirecutter to grow its presence in live video, commerce and events. The post Digital Trends, a rare profitable and growing independent publisher, looks to expand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #live video #digital trends


‘The duopoly are middlemen’: How publishers are building sustainable subscription models

“You can’t be a publisher and not be thinking about platforms, not marry with them. Facebook needs to be a marketing tentacle.” The post ‘The duopoly are middlemen’: How publishers are building sustainable subscription models appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-17 00:00:00 UTC ]
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