The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

Other news stories related to: "The Right Way to Build Brand Love by Hopping on Viral Trends"


Holly Smale | 'The books you love at that age stay with you forever'

Bestselling YA author Holly Smale returns with a new series that explores perception and reality in the age of social media. Continue reading at The Bookseller

[ The Bookseller | 2019-01-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #holly smale


Transworld acquires nostalgic love story Mix Tape for six figures

Transworld has acquired Jane Sanderson's latest novel, a "nostalgic and romantic" story called Mix Tape pitched as perfect for fans of David Nicholls and Laura Barnett, in a six-figure deal. Continue reading at The Bookseller

[ The Bookseller | 2019-01-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #six-figure deal #laura barnett #david nicholls


Lin-Manuel Miranda buys much-loved New York bookshop

New York's Drama Book Shop is taken over by the Hamilton creator and three of his collaborators. Continue reading at BBC News

[ BBC News | 2019-01-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #york bookshop


BA exec chairman hails booksellers bucking high street trend

The executive chairman of the Booksellers Association has called for positivity in the year ahead as he says booksellers are bucking the trend of high street closures.  Continue reading at The Bookseller

[ The Bookseller | 2019-01-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #year ahead #executive chairman #booksellers association


All the Magazine Brands That Moved Away From Print This Year

It's a tumultuous time in the media industry, and this year saw multiple publications change ownership and some--including, most recently, conservative magazine The Weekly Standard--shutter operations entirely. So it perhaps came as no surprise when a number of brands across three leading... Continue reading at AdWeek

[ AdWeek | 2018-12-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #conservative magazine #media industry #tumultuous time #print products #magazine brands


Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #center stage #sarah personette #post twitter


Zaffre launches new website to galvanise Wilbur Smith brand

Bonnier Books UK imprint Zaffre has launched a new website for brand author Wilbur Smith in a joint venture with his creative team at Wilbur Smith Enterprises. Continue reading at The Bookseller

[ The Bookseller | 2018-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #creative team #joint venture


Riley takes Geoffrey Faber Prize for First Love's 'brutal truthfulness'

Gwendoline Riley has scooped the Geoffrey Faber Memorial Prize for Fiction 2017 for her fifth novel First Love (Granta). Continue reading at The Bookseller

[ The Bookseller | 2018-12-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #gwendoline riley


Rakuten Kobo’s 2018 Bestselling Ebooks and Reading Trends

They're reading an average 73 hours per year, says Canada's big ebook and audiobook service, and Rakuten Kobo sees a lot of US politics on its most-read lists in 2018. The post Rakuten Kobo’s 2018 Bestselling Ebooks and Reading Trends appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #audiobook service #rakuten kobo #reading trends


Facebook building in Menlo Park cleared after bomb threat

A bomb threat forced the evacuation Tuesday afternoon of a building on Facebook’s campus in Menlo Park, Calif., authorities said. Bomb detection dogs searched the building at 200 Jefferson Drive and found no suspicious packages or devices, the Menlo Park Police Department said. The incident began... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-12-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #menlo park #bomb threat


LEGO and Chronicle Books Build Publishing Partnership

Chronicle Books is launching a new series of books in partnership with the LEGO Group starting in 2020. The books, aimed at adult fans of the toys, will include gift books, puzzles and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #adult fans #chronicle books


Viral publisher First Media joins Snapchat with repurposed Facebook video

First Media decided to join Snapchat after the platform no longer required publishers to share only exclusive content. The post Viral publisher First Media joins Snapchat with repurposed Facebook video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #exclusive content #viral publisher


Ebury acquires Love Island winner Dani Dyer's first book

Ebury Press has acquired the first book from Love Island 2018 winner Dani Dyer for publication in 2019. Continue reading at The Bookseller

[ The Bookseller | 2018-12-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebury press


'Let's ensure inclusivity is the norm and not a trend,' Lovegrove urges

It is “absolutely the responsibility” of the publishing industry to inspire and empower the next generation, Dialogue Books publisher Sharmaine Lovegrove has said, while urging the trade to ensure inclusivity in the workplace is "the norm, and not just a trend". Continue reading at The Bookseller

[ The Bookseller | 2018-12-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing industry


The UK’s 2018 ‘Building Inclusivity’ Conference: A Safe Place for Discussion

The 2018 'Building Inclusivity in Publishing' conference from London Book Fair and the UK's Publishers Association was a half-day program. The post The UK’s 2018 ‘Building Inclusivity’ Conference: A Safe Place for Discussion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers association #building inclusivity #safe place #discussion appeared


PRH unveils brand partners for Scarlett Curtis’ feminist title

Penguin Random House is partnering with Monki, Google and Black & Beech to promote Feminists Don’t Wear Pink (and Other Lies), the collection of essays curated by Scarlett Curtis. Continue reading at The Bookseller

[ The Bookseller | 2018-11-28 00:00:00 UTC ]
More news stories like this |


HC pre-empts Norwegian bestseller 'spreading love for insects'

HarperNonFiction has pre-empted a Norwegian bestseller about insects by life scientist Anne Sverdrup-Thygeson. Continue reading at The Bookseller

[ The Bookseller | 2018-11-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #norwegian bestseller


Digiday Research: European publishers expect to make more money from branded content in 2019

Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #increase revenues #branded content #digiday research


Meredith to sell Fortune brand for $150 million

Media and publishing giant Meredith Corp. says it is selling its Fortune brand for $150 million in cash Continue reading at ABC News

[ ABC News | 2018-11-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #$150 million


Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands

Inception's Bookful app has the advantage of the beloved Beatrix Potter content and other Penguin Random House brands on which to base its first six digital books. The post Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital books