The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

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Jo Brand to release 'guide to being female'

John Murray Press has signed a part memoir, part advice manual from comedian Jo Brand to publish this October. Continue reading at The Bookseller

[ The Bookseller | 2018-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #part memoir #jo brand


As Publishers Build Experiential Events, Bustle Digital Group’s Newest Acquisition Will Help It Compete

Bustle Digital Group acquired Flavorpill Media Inc. to build out the company's experiential programming, Bustle said. Additional terms of the acquisition, which is effective immediately, were not made public. Flavorpill Media Inc. is an online publisher and experiential brand that launched in... Continue reading at AdWeek

[ AdWeek | 2018-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online publisher #made public #effective immediately


Piers Torday | 'Reading, writing, telling and sharing stories are the building blocks of humanity and civilisation'

The Lion, the Witch and the Wardrobe had a lasting impression on author Piers Torday—so much so, that his latest book is loosely based on the classic. Continue reading at The Bookseller

[ The Bookseller | 2018-08-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #loosely based #building blocks #sharing stories #piers torday


News publishers are using their brands to carve out space on TV screens

Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate. The post News publishers are using their brands to carve out space on TV screens appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #vox media #buzzfeed news #tv screens #news publishers


Producer, singer and DJ Navid 'Izadi' Hakimi, 32, delivered 'crazy, loving energy' to dance floors

One measure of producer, singer, DJ and keyboardist Navid Hakimi’s love of adventurous music could be found in the most basic of places: the influences category on his Facebook page. For the 32-year-old Hakimi, who was among five people — including his mother, Floria Hakimi — killed Sunday in a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-10 00:00:00 UTC ]
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Orion to publish Italian tale of love and war inspired by true events

Orion is publishing a story of love, war, family and betrayal, based on the true story of a little-known massacre in Civitella, Italy during the Second World War.   Continue reading at The Bookseller

[ The Bookseller | 2018-07-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #true events #world war #thetrue story


Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad tech #nbc universal #including hearst #publishing partners #ad inventory


Publisher Perilous Worlds Created To Advance Sci-Fi and Fantasy Brands With Books

Intended 'to expand the boundaries of well-known series,' a new publishing company called Perilous Worlds heads for Frankfurter Buchmesse with game-designing authors on tap and some high-visibility fantasy brands to work with. The post Publisher Perilous Worlds Created To Advance Sci-Fi and... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #frankfurter buchmesse #books appeared


Beanie Feldstein to star in How To Build a Girl film

Beanie Feldstein, Paddy Considine and Alfie Allen have joined the cast of the adaptation of Caitlin Moran’s semi-autobiographical novel How To Build A Girl. Continue reading at The Bookseller

[ The Bookseller | 2018-07-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #caitlin moran #paddy considine


Nylon’s Gabrielle Korn on Transitioning to Digital and Building a Dream Team

Known for its avant-garde take on fashion and beauty, Nylon magazine served as an edgy alternative to a newsstand full of fashion glossies. However, when its print edition closed in October of last year, former digital director turned editor-in-chief Gabrielle Korn knew that Nylon needed to... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #social platforms #single person


Snapchat moves beyond traditional publishing brands with latest partnerships

Haven't heard of Daquan or Goalslayin? The teens have, and Snapchat wants to work with the companies behind these social publishing accounts. The post Snapchat moves beyond traditional publishing brands with latest partnerships appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-10 00:00:00 UTC ]
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Berlin’s Venerable Ullstein Buchverlage: ‘Building Our Literary Reputation’

Ullstein describes itself as Germany's most successful hardcover publisher. And while many houses are commercializing, Ullstein wants to be more literary. The post Berlin’s Venerable Ullstein Buchverlage: ‘Building Our Literary Reputation’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #post berlin


Sky One to screen Aliens Love Panta Claus adaptation

Sky One will this December show an animated adatation of Aliens Love Panta Claus by Claire Freedman and Ben Cort (Simon & Schuster Children’s). Continue reading at The Bookseller

[ The Bookseller | 2018-07-05 00:00:00 UTC ]
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Shelter Magazines Capitalize on the Evolving Concept Homes Trend

[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital traffic #digital channels #significant increase


How commerce publishers cozy up to direct-to-consumer brands

As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #commerce-focused publishers #facebook ads #direct-to-consumer brands


Why Brands and Celebs Still Want Their Own Print Magazines

When Doug Olson, the president and general manager of Meredith magazines, reaches for an analogy to describe the launch of Magnolia Journal, his mind goes immediately to O, The Oprah Magazine. “It’s the first time in our history at Meredith that the largest retailers in the business called back... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #gwyneth paltrow #online presence #real people


Tuesday Wake-Up Call: AT&T's ad-tech ambitions. Plus, CBD brands explode

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age

[ Advertising Age | 2018-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brands aren #european union


China Bestsellers May 2018: Popular Philosophy and Faith in Love

Lessons in what one observer calls 'the ability to get along with one's own emotions' lead the way in our May bestseller list from China. The post China Bestsellers May 2018: Popular Philosophy and Faith in Love appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestseller list #china bestsellers


Dispatches From IMAG: Print, Data and the Power of Brand Offer Hope to the Indies

[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #increase revenue #reach audiences


Love, Uncensored: PW Talks to Jacqueline Bussie

Jacqueline Bussie discusses the message of inclusion in her book ‘Love Without Limits,’ and why she parted ways with her original Christian publisher over it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #parted ways #book love