[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
In the aftermath of the murder of George Floyd and the racial reckoning that followed, BIPOC literary agents expressed optimism and noted a "significant increase in interest—and deals—with Christian publishers.” But with the passage of time, agents are now moderating their outlook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-02 04:00:00 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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The National Literacy Trust today released new research for National Writing Day, which found that more young people have been writing and reading in lockdown. Following already promising research from the Reading Agency in April, showing that 45% of young people were choosing to read more, it’s... Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 13:42:51 UTC ]
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In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday
[ Digiday | 2019-06-13 04:03:22 UTC ]
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Acting president and CEO of LifeWay Christian Resources Brad Waggoner announced the “difficult” decision to close all 170 bricks-and-mortar stores this year, opting instead for a “greater focus on digital channels.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-20 00:00:00 UTC ]
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Citing erosion at brick-and-mortar stores, LifeWay Christian Resources president Thom Rainer announced that several LifeWay storefronts will close as the chain transitions toward digital sales channels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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Net turnover for the European publishing industry was roughly flat last year at €22.2bn (2016: £22.3bn) despite a "significant increase" in the number of new titles issued at 610,000, according to data from the Federation of European Publishers (FEP). Continue reading at The Bookseller
[ The Bookseller | 2018-12-22 00:00:00 UTC ]
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Anil Narang and Carl Wistreich—chairman and CEO, respectively, of AC Business Media—have sold their majority stake in the Wisconsin-based trade magazine publisher to Florida-based private equity firm Boyne Capital, the two sides announced Thursday. Concurrent with the sale, former Grand View... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
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Northern indie publishers will benefit from a boost in funding from Arts Council England over the next four years after the organisation announced a “significant increase” to investment outside London. Continue reading at The Bookseller
[ The Bookseller | 2017-06-28 00:00:00 UTC ]
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The inaugural New York Rights Fair will run May 30 – June 1, 2018, and will be held at the Metropolitan Pavilion in Manhattan. The three-day fair will cover rights sales negotiation and distribution of content across print, audio, TV, film, and digital channels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-23 00:00:00 UTC ]
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Faber saw a drop in turnover for the year ending March 2015, with a significant increase in its operating loss from the 12 months previous. The publisher’s turnover was £15.9m, down 1.8% from £16.2m the year before. Faber made an operating loss of £813,000, up from £5,000 in the 12 months to... Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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Penguin has appointed Layla West as the director of digital channels, a newly-created role... Continue reading at The Bookseller
[ The Bookseller | 2013-06-03 00:00:00 UTC ]
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Glam Media has just acquired Ning, the build-your-own-social-network startup co-founded by Netscape creator Marc Andreessen. Glam is best known for building Web properties and an ad network targeting women, and it says it now reaches more than 200 million monthly users. Last month, it announced... Continue reading at AdWeek
[ AdWeek | 2011-09-21 00:00:00 UTC ]
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