Shelter Magazines Capitalize on the Evolving Concept Homes Trend

[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
News tagged with: #significant increase #digital channels #digital traffic

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Shelter Magazines Capitalize on the Evolving Concept Homes Trend

[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #significant increase #digital channels #digital traffic


REMODELING Magazine Launches 'Home for Life' Virtual Home Tour

  REMODELING magazine announced its launch of “Home for Life 2013,” a virtual tour showing how to remodel a home to be cost-efficient, safe and comfortable for life after retirement. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
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Magazine ABCs: Home and garden titles surge but GQ and Hearst suffer

Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week

[ Media Week | 2022-02-17 16:49:49 UTC ]
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How Commerce Is Evolving at Publishers BuzzFeed and Hearst Magazines

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[ AdWeek | 2021-10-27 14:09:20 UTC ]
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Bauer to Close, Merge or Sell Ten Magazines as Covid-19 ‘Accelerates Trends’

Magazine publisher Bauer Media plans to close, merge or sell ten of its print titles it says will not be Continue reading at Editor & Publisher

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[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
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City and Regional Magazines Capitalize on Custom Publishing

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What’s Trending in Magazine Media | 12.20.16

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[ Folio Magazine | 2016-12-20 00:00:00 UTC ]
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Trending Now: New Roles in Magazine Media

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Hearst Magazines Will Test Out New Print Concepts in 2016

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The Red Bulletin Evolving into Traditional Magazine

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5 Digital Magazine Trends to Keep an Eye On in 2015

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[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
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Ocean Home Publisher Buys Luxury Pools Magazine

RMS Media Group adds 62,000-circ. brand to its luxe portfolio. The post Ocean Home Publisher Buys Luxury Pools Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-03-05 00:00:00 UTC ]
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Magazine Veteran Sally Preston Named North America President at Orion Capital

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[ Advertising Age | 2014-08-22 00:00:00 UTC ]
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Fresh Crop of Magazine Launches Points to an Evolving Industry

T he magazine industry has faced its fair share of hardships in recent years. The demise of Source Interlink has left newsstand inventory sparse and publishers reeling. The monetization of digital content remains enduringly elusive. And all... Continue reading at Publishing Executive

[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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Magazine ABCs: Style at Home continues double-digit circulation rise

IPC Media's Style at Home and Ideal Home, and Hearst Magazines UK's Elle Decoration, posted circulation increases in the first half of 2013, as the wider home interests sector posted modest declines. Continue reading at Media Week

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New York Magazine Takes Home Digital Ellie for General Excellence

NEW YORK – Today’s MPA Digital: Swipe Conference closed with the National Magazine Awards for Digital Media 2012, presented by the American Society of Magazine Editors [ASME]. People managing editor and ASME president Larry Hackett and Lucy Danziger, editor-in-chief of SELF and ASME secretary,... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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'Well done': home affairs chief Mike Pezzullo praised police for raiding journalist's home

Documents obtained by ABC show departmental secretary asked for his thanks to be passed on to AFP team involved The head of the Department of Home Affairs, Mike Pezzullo, congratulated the Australian federal police for conducting raids on journalists, new documents reveal.Correspondence obtained... Continue reading at The Guardian

[ The Guardian | 2019-08-29 04:27:34 UTC ]
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ESPN The Magazine Wins Magazine of the Year at the Eddie & Ozzie Awards Gala

NEW YORK – ESPN The Magazine took home Folio:’s first-ever Magazine of the Year Award. The magazine was selected for it’s consistent coverage of stories and controversies that transcend the sports industry and relate to a much broader audience, as well as for its graphic covers and designs. “We... Continue reading at Folio Magazine

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Why Bill Gates Is Reading “Capitalism Without Capital”

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