The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Other news stories related to: "The Right Way to Build Brand Love by Hopping on Viral Trends"


Industry Notes: Kinokuniya Partners With PRH on Ebooks; ‘Scribner Building’ Acquired

A partnership with PRH lets Kinokuniya consumers compare English and Japanese editions. And a building in which Hemingway once was printed has been bought. The post Industry Notes: Kinokuniya Partners With PRH on Ebooks; ‘Scribner Building’ Acquired appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-05 00:00:00 UTC ]
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The way we buy and sell branded content is broken. Here’s how to fix it

A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age

[ Advertising Age | 2019-04-05 00:00:00 UTC ]
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Vogue’s Digital Director Takes Us Inside the Brand’s Cross-Platform Strategy

Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #all-time record #online editor #digital editor


Picador buys 'gripping' Hadlow true story of Regency love triangle

Picador has bought Janice Hadlow’s “gripping” true story of a Regency love triangle involving the Duchess of Devonshire's sister and a rakish aristocrat. Continue reading at The Bookseller

[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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The Public Private Life Of Young Love In Sally Rooney's 'Normal People'

In the Irish author's second novel, two teens explore sex, secrets and what intimacy is worth. Continue reading at The Huffington Post

[ The Huffington Post | 2019-04-04 09:45:07 UTC ]
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Bank of Montreal to move NYC headquarters to former Conde Nast building

Bank of Montreal has signed a 15-year lease for six floors at 151 W. 42nd St., the Times Square skyscraper that used to house publishing company Conde Nast. The Canadian bank’s capital-markets... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-04-03 00:00:00 UTC ]
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‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers

Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-01 00:00:00 UTC ]
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Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #loyal audience #revenue streams #news publisher #beast mode #brand appeared


Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate

The Hay Festival has a new look that changes its colors with each of its international festivals, and the fledgling BKS agency has a London Book Fair sale to Canongate. The post Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-21 00:00:00 UTC ]
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Tross leaves Hodder for Bookouture as Bord builds non-fiction list

Hodder crime and fiction publisher Ruth Tross is joining Bookouture as a publishing director while Claire Bord will start commissioning the digital imprint’s first non-fiction titles. Continue reading at The Bookseller

[ The Bookseller | 2019-03-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #non-fiction titles #digital imprint #claire bord


London Book Fair’s International Excellence Awards Honor ‘Publishing To Build a Better World’

Even as the UK Parliament was compounding the UK's confusion on Brexit at Westminster Tuesday evening, the London Book Fair International Book Awards audience cheered internationalism and cross-cultural solidarity in the largest yet round of honors for the program. The post London Book Fair’s... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #uk parliament


Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
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HarperCollins to publish Cecelia Ahern's sequel to PS, I Love You

HarperCollins will publish the “thoughtful” sequel to Cecelia Ahern’s international bestseller PS, I Love You this September.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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Building bridges

The recipient of the LBF Lifetime Achievement Award, Dorotea Bromberg, reveals how she and her father built their eponymous list. Continue reading at The Bookseller

[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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Trends to Watch for at Bologna 2019

We spoke with a dozen literary agents and scouts attending this year’s Bologna Fair about trends they’ve been noticing in children’s and YA books, and what they’re expecting to see. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ya books #scouts attending #bologna fair


Picador pre-empts The Reluctant Carer after anonymous viral article

Picador has pre-empted non-fiction book The Reluctant Carer by an anonymous author whose recent article went viral. Continue reading at The Bookseller

[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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Viral Trailer Launches ‘When I Pray for You’ into Bestsellerdom

The trailer for a new children’s book by Matthew Paul Turner featuring singer Amy Grant attracted over one million viewers in less than a month, landing the title at #5 on our bestsellers list in its first week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
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Instagram has a new ad format for branded content

Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age

[ Advertising Age | 2019-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #niche followings #broader strategy #branded content