Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'
[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with:
#digital media
WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pearson
#press release
BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-14 19:25:07 UTC ]
More news stories like this | All news stories tagged with:
#cookbook
#found success
Trapeze has snapped up a “sweeping” love story by Michelle Adams, marking a change in direction for the suspense author and scientist, as the Cornwall-based tale also attracts auctions and pre-empts from across the world. Continue reading at The Bookseller
[ The Bookseller | 2019-06-13 19:27:46 UTC ]
More news stories like this | All news stories tagged with:
#love story
Books are a go-to gift for Father's Day, but if you rely on chain bookstore displays, you'll probably find a lot of the same things: cookbooks with recipes for grilling obscenely large hunks of meat, ghostwritten memoirs by pro athletes, and techno-thrillers featuring very long descriptions of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-11 17:32:01 UTC ]
More news stories like this | All news stories tagged with:
#chain bookstore
#long descriptions
#day gifts
Books are a go-to gift for Father's Day, but if you rely on chain bookstore displays, you'll probably find a lot of the same things: cookbooks with recipes for grilling obscenely large hunks of meat, ghostwritten memoirs by pro athletes, and techno-thrillers featuring very long descriptions... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-11 17:30:00 UTC ]
More news stories like this | All news stories tagged with:
#chain bookstore
#cookbook
#memoir
#day gifts
Netflix announced today that its out-there, adult-oriented animated anthology series Love, Death and Robots will be coming back for another season. The show's second go-round will be helmed by supervising director Jennifer Yuh Nelson, best known for... Continue reading at Engadget
[ Engadget | 2019-06-11 02:57:00 UTC ]
More news stories like this | All news stories tagged with:
#coming back
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Just a month after its IPO, Uber’s COO Barney Harford and CMO Rebecca... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 10:26:30 UTC ]
More news stories like this | All news stories tagged with:
#electric cars
#innocent man
#ann-christine diaz
Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday
[ Digiday | 2019-06-10 04:02:14 UTC ]
More news stories like this | All news stories tagged with:
#brand awareness
#social platforms
#publishers appeared
#digiday research
The momentum around Pride month and the LGBTQ+ community is only growing. More brands than ever are donning rainbows and equal signs, donating to LGBTQ+ causes and launching their own Pride-themed events and merchandise to show their support and connect with people who back the cause. This... Continue reading at Advertising Age
[ Advertising Age | 2019-06-07 18:05:34 UTC ]
More news stories like this | All news stories tagged with:
#defining moment
While there’s been much deliberation over the best marketing strategies of direct-to-consumer brands, and how those have evolved as the main digital channels like Facebook and Google have become oversaturated and increasingly expensive, there’s been less time spent on the early-days PR... Continue reading at Digiday
[ Digiday | 2019-06-07 04:01:57 UTC ]
More news stories like this | All news stories tagged with:
#time spent
#direct-to-consumer brands
#marketing strategies
The bestselling author of 21 romance novels for Revell has sold more than one million books in the past 10 years, and her publisher is celebrating. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#million books
#bestselling author
The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
More news stories like this | All news stories tagged with:
#pr firm
Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek
[ AdWeek | 2019-05-31 19:45:16 UTC ]
More news stories like this | All news stories tagged with:
#ad community
Crankstart officially takes over as the supporter of the Booker Prize on 1st June, ending 18 years of sponsorship by The Man Group. Continue reading at The Bookseller
[ The Bookseller | 2019-05-31 17:35:51 UTC ]
More news stories like this | All news stories tagged with:
#man group
#1st june
#booker prize
Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new business models, hoping to save their print foundations... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
More news stories like this | All news stories tagged with:
#pushing girls
#sees potential
#key areas
Leading film scouts and agents spoke on New York Rights Fair panel, explaining how they make a piece of content come alive for a producer or studio executive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
More news stories like this |
Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
More news stories like this |
Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
More news stories like this | All news stories tagged with:
#online brands
#post digital
May is Asian Pacific American Heritage Month, and it’s the perfect time to discover some new stories about Asian people, places, food and culture. Continue reading at The Huffington Post
[ The Huffington Post | 2019-05-20 09:45:24 UTC ]
More news stories like this | All news stories tagged with:
#perfect time