The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

Other news stories related to: "The Right Way to Build Brand Love by Hopping on Viral Trends"


Love Your Bookstore: Greenlight Bookstore

For this year's Love Your Bookstore Challenge, the staff at Brooklyn's Greenlight Bookstore share their colorful and varied must-read titles. The post Love Your Bookstore: Greenlight Bookstore appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2019-11-13 11:00:58 UTC ]
More news stories like this | All news stories tagged with: #bookstore #bookstore challenge #greenlight bookstore #post love


On the Build-Up to the Legendary Baldwin-Buckley Debates

On Monday, January 4th, Bill Kolins, a publicist at Corgi Books in London, called Robert Lantz, James Baldwin’s agent, to present him with a proposition. Corgi was set to publish the paperback version of Another Country in the United Kingdom in February, and Kolins wanted to launch the book with... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-12 09:50:58 UTC ]
More news stories like this | All news stories tagged with: #united kingdom #january 4th #james baldwin


YA Cover Trend: Realistic Illustrated Covers

Take a peek at a trend in YA book covers: realistic illustrated covers! We've rounded up a bunch of gorgeous designs from recent years and launching 2020. Continue reading at Book Riot

[ Book Riot | 2019-11-08 11:35:04 UTC ]
More news stories like this | All news stories tagged with: #ya book #ve rounded


Book Cover Design Trends for 2020

Maybe you can't judge a book by its cover but that doesn't mean we can't enjoy one and anticipate upcoming book cover trends. Continue reading at Book Riot

[ Book Riot | 2019-11-07 11:41:17 UTC ]
More news stories like this | All news stories tagged with: #upcoming book


Love Your Bookstore: Books Are Magic

Just a few days from the 2019 Love Your Bookstore Challenge, Brooklyn's Books Are Magic crew weigh in with staff picks and must-read titles. The post Love Your Bookstore: Books Are Magic appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2019-11-06 11:00:45 UTC ]
More news stories like this | All news stories tagged with: #bookstore #staff picks #post love #bookstore challenge


Richard Curtis signs deal to adapt children's book series into 'Love Actually for kids'

Film director Richard Curtis has signed a deal with Locksmith Animation to create an animated feature based on his festive children's books, in a project described as "Love Actually for kids".  Continue reading at The Bookseller

[ The Bookseller | 2019-11-06 05:51:00 UTC ]
More news stories like this | All news stories tagged with: #children's book #book series


Love, Sex and Atom Bombs in a Debut Novel of the American West

Shannon Pufahl’s “On Swift Horses” weaves an entanglement of attractions in postwar California. Continue reading at The New York Times

[ The New York Times | 2019-11-05 10:00:10 UTC ]
More news stories like this | All news stories tagged with: #debut novel #shannon pufahl #american west


HCG scoops Byrne's YA afterlife love story

Hachette Children’s Group has scooped a YA lesbian love story set in the afterlife by Tanya Byrne in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2019-11-01 11:13:30 UTC ]
More news stories like this | All news stories tagged with: #hachette #tanya byrne #hachette children


There’s now an e-reader just for kids, and it misses what children love about books

Kids don’t feel burdened by carrying physical books; they feel girded with the tools of their own entertainment. Continue reading at The Washington Post

[ The Washington Post | 2019-11-01 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #kids don


Media Execs Talk New Revenue Streams and Building on Loyal Audiences at the Folio: Show

Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media.  Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
More news stories like this | All news stories tagged with: #bonnier #hearst #cookbook #editorial teams #general manager #yankee publishing


Folio: Show Speakers Highlight Brand Power on Day One

Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
More news stories like this | All news stories tagged with: #retain talent #magnolia journal #chip gaines #meredith magazines #main stage


Publishing Trends to Watch in 2020

The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There are many others like it, but this one is mine. The media industry is experiencing a flood... Continue reading at Publishing Executive

[ Publishing Executive | 2019-10-24 12:50:31 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #coming year #publishing trends #media industry


From Jim Mattis, leadership lessons and a love letter to Marine ‘grunts’

The former defense secretary on what guided his decision-making over four decades in the military. Continue reading at The Washington Post

[ The Washington Post | 2019-10-24 12:19:31 UTC ]
More news stories like this | All news stories tagged with: #defense secretary #love letter


Meredith Sells Money Magazine Brand, Nearly Two Years After Time Inc. Merger

Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
More news stories like this | All news stories tagged with: #full potential #emailed questions #personal finance #sports illustrated


How to make your brand worth talking about

In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first.  Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age

[ Advertising Age | 2019-10-22 15:19:20 UTC ]
More news stories like this | All news stories tagged with: #nielsen #market research #time spent #football season


Mini Grey and Jessica Love to judge 2020 Klaus Flugge Prize

Illustrator Mini Grey and 2019 Klaus Flugge Prize winner Jessica Love will join the judging panel for the 2020 award.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-22 03:40:36 UTC ]
More news stories like this | All news stories tagged with: #judging panel #jessica love #mini grey


The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | All news stories tagged with: #digital media #daily basis #revenue streams


Seventh university presses convention seeks to build on sector’s broad appeal

Occupying a unique place in the publishing ecosystem, many university presses are achieving crossover hits. But balancing that with their bread and butter can be a challenge. Continue reading at The Bookseller

[ The Bookseller | 2019-10-17 19:31:14 UTC ]
More news stories like this | All news stories tagged with: #university presses #publishing ecosystem #unique place #broad appeal


It must be Love for Oneworld

Oneworld children’s imprint Rock the Boat has signed Scottish débutant Damien Love, acquiring UK and Commonwealth rights to Monstrous Devices, and a second title, from Philippa Milnes-Smith at The Soho Agency. Continue reading at The Bookseller

[ The Bookseller | 2019-10-17 10:46:22 UTC ]
More news stories like this | All news stories tagged with: #soho agency #philippa milnes-smith #monstrous devices #imprint rock #oneworld children


The state of brand suitability

According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post... Continue reading at Digiday

[ Digiday | 2019-10-17 02:26:20 UTC ]
More news stories like this | All news stories tagged with: #digital media