The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

Other news stories related to: "The Right Way to Build Brand Love by Hopping on Viral Trends"


Trapeze falls in love with Domingo collection

Trapeze has snapped up a “celebration of love” reflecting stories from women of colour in a one-book deal.   Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 10:22:40 UTC ]
More news stories like this | All news stories tagged with: #one-book deal


Viral Story of Edmund Kemper’s Audiobook Narration Tells Bigger Story

The Edmund Kemper, audiobook narrator story is sensational. The work of The Blind Project, though, is vital, important, and worth knowing. Continue reading at Book Riot

[ Book Riot | 2019-10-14 10:35:39 UTC ]
More news stories like this | All news stories tagged with: #audiobook


Building The Yellow House: An Interview With National Book Award Finalist Sarah M. Broom

The National Book Award finalist answers 10 questions about her debut memoir The Yellow House. The post Building The Yellow House: An Interview With National Book Award Finalist Sarah M. Broom by Cassandra Lipp appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-10-11 13:00:04 UTC ]
More news stories like this | All news stories tagged with: #national book award #memoir #debut memoir #yellow house


Build that wall, and paint the pointy parts ‘flat black’!

In ‘Border Wars,’ Julie Hirschfeld Davis and Michael D. Shear go inside a dysfunctional White House as it plots to dismantle immigration policy. Continue reading at The Washington Post

[ The Washington Post | 2019-10-11 12:42:37 UTC ]
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Bluebird swoops for Brand's joy journal

Bluebird has swooped for an "imaginative, beautiful and mindful" children’s activity compendium from illustrator Laura Brand, featuring a foreword by Fearne Cotton. Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 19:48:04 UTC ]
More news stories like this | All news stories tagged with: #fearne cotton


Hearst Pushes Further into Brand Licensing with an Esquire Capsule Collection

Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-10 18:00:59 UTC ]
More news stories like this | All news stories tagged with: #hearst #revenue streams #brand licensing #hearst pushes


HQ has the time of its life with Katy Brand publicity stunt

London Bridge station was brought to a standstill at lunchtime today when a professional dancer dressed as "Dirty Dancing's" Johnny Castle performed the iconic ‘(I’ve Had) The Time of My Life” lift from the finale of the 1987 classic film with a London office worker, in a HQ publicity stunt to... Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 16:41:08 UTC ]
More news stories like this | All news stories tagged with: #dirty dancing


Hearst pushes further into brand licensing with an Esquire capsule collection

Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-10 04:01:32 UTC ]
More news stories like this | All news stories tagged with: #hearst #print circulation #brand licensing #hearst pushes


In promoting edgy 'Joker,' Warner Bros. steers clear of brands

"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies.  While other... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | All news stories tagged with: #comic book #box office #public criticism #suicide squad #ahuntington beach #committing acts #online chatter #major cities #joaquin phoenix


Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence.  All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | All news stories tagged with: #comic book #sunset strip #times square #instagram posts #warner bros #ahuntington beach #committing acts #online chatter #major cities #joaquin phoenix


Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek

[ AdWeek | 2019-09-27 20:14:59 UTC ]
More news stories like this | All news stories tagged with: #digital content #advertising agencies #american association #news content #presidential election


Turning Editorial Franchises into Brand Builders and Moneymakers

Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
More news stories like this | All news stories tagged with: #bonnier #syracuse university #associate professor #selma blair #100th anniversary #hotel chain #daily podcast


How pop-up museums are becoming Atlanta's biggest trend for Millennials

Atlanta Inno reports on Atlanta's biggest local tech and startup stories. For more innovation news and to stay plugged into the city’s ecosystem, check out Atlanta Inno and sign up for its daily newsletter, The Beat. If you’re on social media at all, you probably saw plenty of advertisements... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-09-27 15:05:23 UTC ]
More news stories like this | All news stories tagged with: #digital media #daily newsletter #biggest trend


Trigger bags Love Sober podcaster's guide to alcohol-free motherhood

Trigger Publishing has signed a debut from "Love Sober" podcast hosts Kate Baily and Mandy Manners which aims to help mothers live happy, alcohol-free lives. Continue reading at The Bookseller

[ The Bookseller | 2019-09-25 07:28:09 UTC ]
More news stories like this | All news stories tagged with: #trigger publishing


Influential Religion Book Buyer Jane Love Dies

Jane Love, who worked as a religion buyer for Barnes & Noble from 2007-2018, passed away at age 63 on September 2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-25 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #religion book #barnes noble


For the Love of Libraries: Four Authors on What Makes Libraries Wonderful

Writer's Digest asked four authors about what libraries mean to them. Here’s what the greats have to say about what makes libraries so great. The post For the Love of Libraries: Four Authors on What Makes Libraries Wonderful by Ericka McIntyre appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-09-23 15:22:30 UTC ]
More news stories like this | All news stories tagged with: #libraries


Fall In Love With This Ultimate Guide To Bookish Candles

These bookish candles will make you want to curl up with a great book and never leave your home again. Take a deep breath! Continue reading at Book Riot

[ Book Riot | 2019-09-23 10:35:31 UTC ]
More news stories like this | All news stories tagged with: #great book #deep breath #ultimate guide


Coronet to release Love Letter to Europe on Brexit deadline day

Coronet has commissioned a collection of love letters to Europe from contributors including JK Rowling, Neil Gaiman and Pete Townshend, to be published on Brexit deadline day. Continue reading at The Bookseller

[ The Bookseller | 2019-09-22 14:13:22 UTC ]
More news stories like this | All news stories tagged with: #neil gaiman #love letters


Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | All news stories tagged with: #nielsen #public policy #social impact #climate activism


Brands crash Area 51 parties. And AT&T considers offloading DirecTV: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Whassup?... Continue reading at Advertising Age

[ Advertising Age | 2019-09-19 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #anonymous tip #incredibly powerful #kamala harris #nielsen ratings