The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

Other news stories related to: "The Right Way to Build Brand Love by Hopping on Viral Trends"


Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #growing exponentially


Between the covers: how the British fell out of love with magazines

Marie Claire’s closure highlights print titles’ struggle for survival in the age of online media Another gap is about to appear on your newsagent’s shelf. This week Marie Claire announced the closure of its UK print edition, adding to an expanding list of high-profile titles from NME to FHM that... Continue reading at The Guardian

[ The Guardian | 2019-09-14 06:00:58 UTC ]
More news stories like this | All news stories tagged with: #marie claire #online competitors #digital revolution #online media #consumer magazines


With her new book, Raina Telgemeier makes a gutsy move. Kids and parents will love it.

The beloved graphic novelist writes bravely about her childhood anxieties in “Guts.” Continue reading at The Washington Post

[ The Washington Post | 2019-09-13 13:00:00 UTC ]
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S&S UK Children's launches Love Your Library campaign with Peters

Simon & Schuster Children’s UK is partnering with specialist book suppliers Peters to launch the ‘Love Your Library’ campaign, supported by the Great School Libraries campaign, the School Library Association, CILIP and CILIP’s School Libraries Group. Continue reading at The Bookseller

[ The Bookseller | 2019-09-11 18:20:15 UTC ]
More news stories like this | All news stories tagged with: #libraries #library campaign


Jessica Love wins Klaus Flugge Prize with 'barrier-breaking' tale

Jessica Love has won this year's Klaus Flugge Prize for the most promising newcomer to children's picture books with her "barrier-breaking" and "heartwarming" tale, Julian is a Mermaid (Walker Books). Continue reading at The Bookseller

[ The Bookseller | 2019-09-10 21:01:48 UTC ]
More news stories like this | All news stories tagged with: #picture books #promising newcomer #jessica love


Agency Brief is abuzz with 'purpose-driven, branded entertainment'

It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 17:46:10 UTC ]
More news stories like this | All news stories tagged with: #digital media #managing directors #leo burnett #latin america


Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #brand safety #marketing campaigns #pride month #hate speech #president trump #artificial intelligence


NFL joins TikTok and plans to help brands sponsor its content

The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 17:42:40 UTC ]
More news stories like this | All news stories tagged with: #nielsen #working closely #fast growth #find success #live games #younger audiences


Lost Girls by DJ Taylor review – love, war and literature 1939-51

An urbane attempt to offer belated autonomy to a small band of well-born, well-connected young womenThe scene with which DJ Taylor begins his 26th book, Lost Girls, in which a girl enters, with some trepidation, a literary party in a house in Bloomsbury, is striking for many reasons. It is, as... Continue reading at The Guardian

[ The Guardian | 2019-08-31 07:58:41 UTC ]
More news stories like this | All news stories tagged with: #literary magazine #missing link


Webtoon Builds An Audience for Webcomics

The digital publishing and self-publishing platform, which was founded in Korea, has expanded in the U.S., and is preparing to launch a series of nine online graphic adaptations of young adult prose novels published by a variety of big houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #big houses #self-publishing platform


School & Library Spotlight Fall 2019: School Librarians Build Up the Advocacy Pressure

As reductions in education funding still loom nationwide, school librarians seek out ways to showcase and defend the benefits of the work they do. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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Buzz Builds for Atwood 'Handmaid's Tale' Follow-up

Author Margaret Atwood's forthcoming sequel to her bestselling novel is expected to be the big book of early fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #big book #early fall


Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters

The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
More news stories like this | All news stories tagged with: #news publishing #increasingly recognizing #news publishers


A Graphic Novel About Love and Acrobats — From 1930

The radical cartoonist William Gropper’s “Alay-Oop,” newly reissued, can be appreciated as a very early example of the graphic novel. Continue reading at The New York Times

[ The New York Times | 2019-08-09 09:00:18 UTC ]
More news stories like this | All news stories tagged with: #graphic novel #newly reissued


How Hearst’s Product Team Helps Build Audience, Revenues

“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
More news stories like this | All news stories tagged with: #digital media #hearst #hearst newspapers


Breaking In: Keah Brown on Going From Viral Hashtag Creator to Debut Memoir Author

Happy pub day to Keah Brown! Her debut memoir, The Pretty One, released today from Atria Books. To celebrate, we're publishing the unabridged version of Keah's interview featured in the Breaking In column of the September 2019 issue of Writer's Digest. You can catch Keah on the debut authors... Continue reading at Writer's Digest

[ Writer's Digest | 2019-08-06 17:00:43 UTC ]
More news stories like this | All news stories tagged with: #memoir #atria books #released today #debut memoir #keah brown #post breaking


Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | All news stories tagged with: #print titles #printed word #hearst #print publication #ad revenues #sales pitch #increasing sales


Snap Inc. Poaches P&G’s Craig Stimmel for Its Global Head of Brand Role

Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek

[ AdWeek | 2019-08-02 18:24:30 UTC ]
More news stories like this | All news stories tagged with: #digital media #global head


Mantle triumphs in five-way battle for Carter love story

Pan Mac imprint Mantle has triumphed in a five-way battle for a "true heartbreaker of a love story" from Eva Carter in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2019-07-29 08:37:44 UTC ]
More news stories like this | All news stories tagged with: #love story


Movies Aren’t Telling Love Stories Anymore. So The New York Times Brought Them to Amazon

The romance genre has all but disappeared from films, so now several cable and streaming outlets have claimed it for themselves. The latest to jump on board is Amazon Prime Video. The streaming service will soon air Modern Love, a new anthology series debuting Oct. 18 that features eight... Continue reading at AdWeek

[ AdWeek | 2019-07-28 00:59:10 UTC ]
More news stories like this | All news stories tagged with: #anthology #streaming service #romance genre