The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Of love, life and literature: Athill’s last words from beyond the grave

Publishing doyenne tells of success tinged by heartache in film ‘to be seen after my death’“I am Diana Athill, and if you are watching this I am no longer alive. This is my final say.”With a flourish of self-conscious drama, Athill, the writer, literary editor and doyenne of British publishing,... Continue reading at The Guardian

[ The Guardian | 2019-03-03 00:00:00 UTC ]
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This $19 eBook bundle can teach you how to build your own robots

Robots have appeared in popular culture since the early 20th century. And, most of the time, those appearances have led to the fear and mystification of technology. In reality, robots are nothing more than machines following a set of instructions. And now virtually anyone can get acquainted with... Continue reading at PC World

[ PC World | 2019-03-01 00:00:00 UTC ]
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Momo is basically 2019’s answer to viral chain mail

Momo is the latest viral hoax, but it taps at something that’s been around for decades. Have you heard about Momo? Odds are you have, if you’ve ever perused this awful place we call the internet. For the serenely unaware, the “Momo Challenge” is purported to be a series of viral online videos... Continue reading at Fast Company

[ Fast Company | 2019-02-28 00:00:00 UTC ]
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Children’s Books Salon: Building a ‘Global Community’ of Publishers in New York City

The second Children’s Books Salon in New York City brought together 26 international and nearly 70 American children’s book publishers for meetings and discussions. The post Children’s Books Salon: Building a ‘Global Community’ of Publishers in New York City appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-28 00:00:00 UTC ]
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How to build a relevant book festival now

Kerry Hudson explains how the Breakthrough Festival came about, and how it is different to traditional literary festivals. Continue reading at The Bookseller

[ The Bookseller | 2019-02-27 00:00:00 UTC ]
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YouTube’s brand-safety woes give publishers a boost in selling video ads directly

To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-25 00:00:00 UTC ]
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The Top 5 most creative brand ideas you need to know about now

Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now.5. Shutterstock: Pop-Art Oscars PostersIn time for the Academy Awards, Shutterstock debuted yet another round of pop-art inspired versions of movies for Oscar-nominated films. Among them, a comic... Continue reading at Advertising Age

[ Advertising Age | 2019-02-25 00:00:00 UTC ]
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Learn to build robots and drones with Humble's cheap Raspberry Pi and Arduino ebook bundle

Arduino boards and the Raspberry Pi have taken the DIY computing world by storm, allowing users to create wildly inventive projects while learning programming and electronic building skills. If you’re just looking to get into the world of microcontroller boards, though, it can be a little... Continue reading at PC World

[ PC World | 2019-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #purchase price #total list #allowing users #raspberry pi

Hodder scoops Miller's 'high-concept love story' in pre-empt two-book deal

Hodder & Stoughton has scooped a “moving and unforgettable high-concept love story” by Holly Miller in a pre-emptive two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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Trump brands NYT 'a true ENEMY OF THE PEOPLE!' Here's what he's mad about now

Trump didn't get specific about the "false" reporting, but it seems likely that he saw the print edition of this morning's New York Times with the headline "Inside Trump's Angry War On Inquiries Around Him" (subhead: "Pressure Tactics Leave the President Exposed to Accusations of Obstruction")... Continue reading at Advertising Age

[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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Ebury scoops Love Island finalist Gabby Allen’s debut

Ebury will publish "Love Island" finalist and personal trainer Gabby Allen's first book in May. Continue reading at The Bookseller

[ The Bookseller | 2019-02-19 00:00:00 UTC ]
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Ai Weiwei’s segment was cut from ‘Berlin, I Love You’ to appease China, artist and producers say

Chinese dissident artist Ai Weiwei’s contribution to the film anthology “Berlin, I Love You” was cut from the final version released in the U.S. earlier this month. The artist and two producers say it’s because his participation was seen as a liability for securing future funding and access to... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-18 00:00:00 UTC ]
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HQ scoops Brand's fruity tribute to 'Dirty Dancing'

HQ will publish “a warm, witty, honest, and accessible” account of writer and comedian Katy Brand’s life-long obsession with "Dirty Dancing", I Carried a Watermelon, billed as part-memoir, part homage to the 1987 film. Continue reading at The Bookseller

[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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Brand, Eclair and Lette join Comedy Women as judges

Comedy writers Katy Brand, Jenny Eclair and Kathy Lette are joining authors Marian Keyes and Allison Pearson to judge the inaugural Comedy Women in Print Prize. Continue reading at The Bookseller

[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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Trends, predictions and pitfalls: What we can learn from digital payment transparency

In the digital media industry, there’s a big push for transparency. Publishers are demanding to know details around ad fraud, viewability and brand safety because if brand safety is in jeopardy, the agency might not pay a publisher. Sponsored by OAREX. The post Trends, predictions and pitfalls:... Continue reading at Digiday

[ Digiday | 2019-02-13 00:00:00 UTC ]
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Review: Stars don't align for uneven ‘Berlin, I Love You’

Part of the same “Cities in Love” itinerary that previously included stops in Paris, New York and Rio, the wildly uneven anthology “Berlin, I Love You” exhibits telltale signs of jet lag. The format, like the others in the series, groups together intersecting stories directed by international... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-08 00:00:00 UTC ]
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Facebook finally lets brands and publishers into Groups

Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age

[ Advertising Age | 2019-02-08 00:00:00 UTC ]
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Rewriting the Canon: Bickmore basks in success of indie’s brand new approach

Canongate’s publishing director, who joined the list in 2000 after a stint on work experience, explains how the cross-country indie’s brand building has resulted in its recent purple patch. Continue reading at The Bookseller

[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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Harper Inspire novel to tell C S Lewis love story

Harper Inspire has acquired a fictional re-telling of one of the most famous love stories set in the world of books – the love affair between the US writer and poet Joy Davidman and C S Lewis. Continue reading at The Bookseller

[ The Bookseller | 2019-01-31 00:00:00 UTC ]
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