#loyal audience

Publishing news tagged with #loyal audience


Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading >>
[ Source: Digiday | 2019-03-25 00:00:00 UTC ]

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Why London’s free paper Metro is betting on apps

Metro, London’s freesheet, has combined its smartphone and tablet app and added new features. In the autumn it will roll out two new apps focussing on content verticals. The paper wants to focus attention on its loyal audience, taking a different approach to other publishers chasing traffic on... Continue reading >>
[ Source: Digiday | 2016-06-30 00:00:00 UTC ]

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Alan Yentob: 'The BBC can't compete with its hands tied behind its back'

BBC's creative director on his closeness to Tony Hall, competition from rivals like Google – and his plan for more appsAlan Yentob is having his picture taken on a staircase overlooking the vast BBC newsroom at New Broadcasting House and telling me about the flooding at his house in Somerset... Continue reading >>
[ Source: The Guardian | 2014-02-17 00:00:00 UTC ]

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