Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading >> [ Source: AdWeek | 2023-01-11 13:54:14 UTC ]
In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading >> [ Source: Digiday | 2019-06-13 04:03:22 UTC ]
Acting president and CEO of LifeWay Christian Resources Brad Waggoner announced the “difficult” decision to close all 170 bricks-and-mortar stores this year, opting instead for a “greater focus on digital channels.” Continue reading >> [ Source: Publishers Weekly | 2019-03-20 00:00:00 UTC ]
Citing erosion at brick-and-mortar stores, LifeWay Christian Resources president Thom Rainer announced that several LifeWay storefronts will close as the chain transitions toward digital sales channels. Continue reading >> [ Source: Publishers Weekly | 2019-01-17 00:00:00 UTC ]
Anil Narang and Carl Wistreich—chairman and CEO, respectively, of AC Business Media—have sold their majority stake in the Wisconsin-based trade magazine publisher to Florida-based private equity firm Boyne Capital, the two sides announced Thursday. Concurrent with the sale, former Grand View... Continue reading >> [ Source: Folio Magazine | 2018-08-31 00:00:00 UTC ]
[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at... Continue reading >> [ Source: Folio Magazine | 2018-07-05 00:00:00 UTC ]
The inaugural New York Rights Fair will run May 30 – June 1, 2018, and will be held at the Metropolitan Pavilion in Manhattan. The three-day fair will cover rights sales negotiation and distribution of content across print, audio, TV, film, and digital channels. Continue reading >> [ Source: Publishers Weekly | 2017-05-23 00:00:00 UTC ]
Penguin has appointed Layla West as the director of digital channels, a newly-created role... Continue reading >> [ Source: The Bookseller | 2013-06-03 00:00:00 UTC ]