New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers of content," he says.With six venues and about 260,000 convention-goers, Fensterman says there's lots of endemic brands like Marvel or Disney looking to get in front of that audience. But over the years, "non-endemic" brands like Chevrolet or General Mills are also wanting to interact with Comic Con attendees. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-10-18 00:00:00 UTC ]
Lance Fensterman, president of ReedPop, the pop culture arm of Reed Exhibitions that launched in 2009, is leaving the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-29 04:00:00 UTC ]
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New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers... Continue reading at Advertising Age
[ Advertising Age | 2018-10-18 00:00:00 UTC ]
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Lance Fensterman, who had overseen BookExpo America for Reed Expo before moving on to work on other shows, will once again be responsible for BEA in his role as senior v-p. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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Known as the "first lady of food," Betty Crocker has spent more than 90 years dispatching kitchen advice, including selling more than 75 million cookbooks since its first one was published in 1942. But of late, the fictional brand icon has taken on a new mission as a supporter of gay... Continue reading at Advertising Age
[ Advertising Age | 2014-06-24 00:00:00 UTC ]
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CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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The European Commission's call today for stronger data privacy protections could help the web's biggest data collectors like Google and Facebook fight data requests from the U.S. government.As expected, the Commission published a collection of recommendations for stronger data protections,... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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New York Comic-Con can be distilled to four words this year: “Bigger and more hectic,” says Lance Fensterman, global v-p of ReedPop, the convention’s organizer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
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