Why brands wanted in on NY Comic Con's 'rabid' audience

New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers of content," he says.With six venues and about 260,000 convention-goers, Fensterman says there's lots of endemic brands like Marvel or Disney looking to get in front of that audience. But over the years, "non-endemic" brands like Chevrolet or General Mills are also wanting to interact with Comic Con attendees. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-10-18 00:00:00 UTC ]
News tagged with: #lance fensterman #general mills

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Why brands wanted in on NY Comic Con's 'rabid' audience

New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers... Continue reading at Advertising Age

[ Advertising Age | 2018-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lance fensterman #general mills


How New York Comic Con Brings the Brands to the Fans

From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek

[ AdWeek | 2023-10-20 08:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #javits center #annual gathering #comic books #video games #comic con


Comic Con: Do fans want diverse characters?

Comic book fans say they welcome diverse characters, despite a Marvel boss claiming otherwise. Continue reading at BBC World

[ BBC World | 2017-08-09 00:00:00 UTC ]
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Brands and Fans Flock to Biggest New York Comic Con Yet

This year's New York Comic Con featured more fans--a record 169,000 tickets were sold--more programming space, more corporate branding and more emphasis on diversity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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How Comic Cons Protect And Serve The Most Rabid Fans On Earth

Cosplay is increasingly taking over comic conventions. Some say that's bad for artists, and even put cosplayers themselves at risk.When he was interviewed for Fast Company's story on his upcoming Marvel Cinematic universe course at the University of Baltimore, adjunct professor Arnold Blumberg... Continue reading at Fast Company

[ Fast Company | 2014-10-13 00:00:00 UTC ]
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San Diego Comic-Con 2015: Is Comic-Con Too Big for Small Publishers?

With Comic-Con International: San Diego (informally known as SDCC) a week away, its staff and comics publishers are grappling with critical questions about the value and location of the country’s largest comics and pop culture convention. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic-con international #small publishers #comics publishers


New York Comic Con 2023: Manga, Graphic Novels Keep Comics Biz Kicking

This year's ICv2 Insider Talks celebrated the 50th anniversary of the direct market sales channel, even as it acknowledged graphic novels—and particularly manga—as the primary driver for growth in the comics business today, and by a significant margin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-18 04:00:00 UTC ]
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Kids and Comics at New York Comic Con 2022

Children’s comics were a muted presence at NYCC, compared to a few years ago, but the children themselves were out in force and the floor was still filled with kid-friendly media properties based on comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-12 04:00:00 UTC ]
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Kids’ Comics Come Roaring Back at Comic-Con

While there were no big announcements, creators and publishers of middle-grade and YA graphic novels had a strong presence at the show and the recent surge in organized efforts at censorship was a major topic of panels and discussions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-27 04:00:00 UTC ]
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Comic-Con returns this weekend to San Diego. But where are the comic book sellers?

After a COVID-19-forced hiatus, San Diego comic book store owners are looking forward to the return of an IRL Comic-Con — even if they won't attend. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-11-24 20:45:41 UTC ]
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On the Pros and Cons of Comic Cons

Get some insights on comic book conventions, including pros, cons, tips, and even further reading, with this helpful guide to comic-cons. Continue reading at Book Riot

[ Book Riot | 2019-09-30 10:37:20 UTC ]
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The Perfect Books and Comics for Comic Con Lovers

Last fall, I went to my first Comic Con, New York Comic Con, and needless to say, it did not ... Continue reading at Book Riot

[ Book Riot | 2019-07-05 10:33:23 UTC ]
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Comic Conference for Educators and Librarians at Comic-Con

Once again SDCC is teaming up with the San Diego Public Library to host the annual Comic Conference for Educators and Librarians, a free five-day conference on graphic novels and libraries, held during SDCC, Wednesday–Sunday, July 17–21. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
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Gen Z doesn’t want to buy your brand, they want to join it

Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at Advertising Age

[ Advertising Age | 2019-04-15 00:00:00 UTC ]
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Comics in Libraries and Schools at San Diego Comic-Con 2017

A select listing of panels for each day of the Comic Conference for Librarians and Educators, to be held July 19–23. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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British Comics Publishers in a Changing Marketplace: ‘We Want To Do More Comics’

'Comics are one of the few things that kids get to choose themselves,' says one panelist at London Book Fair, as British comics publishers talk transition. The post British Comics Publishers in a Changing Marketplace: ‘We Want To Do More Comics’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-22 00:00:00 UTC ]
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Kids' Comics at New York Comic Con: Super Hero Girls to Big Nate

This year's New York Comic Con featured plenty of children's comics – and plenty of children. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-13 00:00:00 UTC ]
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New Children's, YA Comics and Imprints Debut at Comic-Con 2016

From Comic-Con guests like Cece Bell and Noelle Stevenson to the debut of new series and new imprints, children's and YA graphic novels continue to have a strong presence at the mammoth pop culture festival. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-26 00:00:00 UTC ]
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Kids Comic Con: Celebrating 10 Years of Kids and Comics in the Bronx

For ten years, families and kids have flocked to the Bronx for Kids Comic Con to meet creators, take part in workshops, and learn how comics are created. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
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Keeping the Comics in Comic Con

In recent years, as comics conventions become a showcase more for media properties, costumes, and celebrities, the question is whether there is still room for comics at Comic Con. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comics conventions #comic con #media properties