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Facebook Lets Brands Blacklist Publishers

Facebook is giving advertisers more control over where their ads run, allowing them to opt out of appearing near content from specific publishers, according to new policies announced on Wednesday."We will show you all the publishers or pages on which your ad could theoretically run," said Michel... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-06-14 00:00:00 UTC ]
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What publishers want Snapchat to fix about Discover

Talk to anyone, and it's clear that the the mostly young Snapchat audience is less enthusiastic about Discover than the media companies. Traffic to Discover is a fraction of the regular user activity that reaches more than 100 million people a day. The main focus of the app will always be the... Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
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