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The Pioneer Woman Magazine is increasing its distribution to 500,000 copies and moving past its Walmart-only distribution strategy for its second issue, which will be released in September.The Hearst Magazines publication, a joint venture with Scripps Networks Interactive, features Ree Drummond,... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-07-20 00:00:00 UTC ]
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"A rising tide raises all boats" is the new distribution strategy for many publishers. While many sites have inked cross-promotion deals to get their content on other publishers' Facebook page, millennial news site Ozy is targeting partners' inboxes. With its co-branded emails, Ozy is... Continue reading at 'Digiday'
[ Digiday | 2016-02-17 00:00:00 UTC ]
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#distribution strategy
#facebook algorithm
#distribution channels