Mashable has gone undergone big changes this year. The digital media publisher shifted entirely away from general-interest news, shedding 30 staff in the process. Instead it outlined a new editorial mandate: to reassert its identity and a voice as an authority on areas like tech, culture and entertainment. "Having the clear identity is so important," said Greg Gittrich, Mashable’s chief content officer. Overseas, the message has been the same. "In the U.K. and other international editions, that’s paying off." Still, advertisers remain wary. The post ‘Offer a clear angle’: How Mashable is building overseas appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-07-27 00:00:00 UTC ]
The increased visibility of international editions on Amazon’s Global Store is fuelling fears that the retailer’s approach is incompatible with local rights-based publishing. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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"The race for reach is over," Conde Nast International digital chief Wolfgang Blau said at the Digiday Publishing Summit Europe in Nice, France, on Thursday. Instead the focus is back to basics: building a passionate audience around a topic and establishing deep connections to them. For Conde... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
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Publisher says it was forced to withdraw Wendy Doniger's book The Hindus because of law threatening jail for insults to religionPenguin India has said "intolerant and restrictive" Indian laws forced it to remove a book from sale after it tried to defend an American author's religious history... Continue reading at The Guardian
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