‘Offer a clear angle’: How Mashable is building overseas

Mashable has gone undergone big changes this year. The digital media publisher shifted entirely away from general-interest news, shedding 30 staff in the process. Instead it outlined a new editorial mandate: to reassert its identity and a voice as an authority on areas like tech, culture and entertainment. "Having the clear identity is so important," said Greg Gittrich, Mashable’s chief content officer. Overseas, the message has been the same. "In the U.K. and other international editions, that’s paying off." Still, advertisers remain wary. The post ‘Offer a clear angle’: How Mashable is building overseas appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-07-27 00:00:00 UTC ]
News tagged with: #editorial mandate #international editions

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‘Offer a clear angle’: How Mashable is building overseas

Mashable has gone undergone big changes this year. The digital media publisher shifted entirely away from general-interest news, shedding 30 staff in the process. Instead it outlined a new editorial mandate: to reassert its identity and a voice as an authority on areas like tech, culture and... Continue reading at Digiday

[ Digiday | 2016-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial mandate #international editions


Facebook building in Menlo Park cleared after bomb threat

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[ Los Angeles Times | 2018-12-12 00:00:00 UTC ]
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Cashmore Offers Peek at Mashable Model

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No Clear Readership, No Clear Sales

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Winter Institute 2024: Booksellers Discuss Building Indie Brands and Bridges

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North Carolina’s Firestorm Books Offers Free Books Banned in Florida

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A billionaire and a novelist offer two versions of tech's future. Who's right?

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Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

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Column: She set out to build robots. She ended up exposing big tech

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Scholastic Apologizes, Will End Controversial Book Fair Offering

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All The Public Libraries Offering Free Access to Banned Books: A Comprehensive Guide

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Rollout of Scholastic Book Fairs' New Diversity Offering Comes Under Fire

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Scholastic Offers Option to Exclude Diverse Books from Book Fairs

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