#needed boost

Publishing news tagged with #needed boost

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Mass Merchants Feel the Love from 'Cursed Child'

Mass merchandisers accounted for 33% of the first week sales of 'Harry Potter and the Cursed Child: Parts 1 & 2,' according to Nielsen BookScan. The uptick was a much needed boost for the embattled retail channel. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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Could Limited-Time Fixed Book Pricing Boost Backlist Sales?

Could limiting the period for fixed book prices give a needed boost to backlist sales by allowing retailers to discount after the initial buying frenzy is over? Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #needed boost #backlist sales