The Brand Known as Indiana Basketball Loses One of Its Biggest Cheerleaders

You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the age of 73. Here's how... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-06 00:00:00 UTC ]
News tagged with: #twitter account

Other Publishing stories related to: 'The Brand Known as Indiana Basketball Loses One of Its Biggest Cheerleaders'

‘Caught between a rock and a hard place’: Publishers confess their biggest concerns

Top publishers from across Europe gathered in Nice, France this week to thrash out what their biggest challenges are, and how to address them. Publishing to platforms remains a clear concern, and publishing execs spoke to us anonymously about what they fear most. Some confessed shock that the... Continue reading at Digiday

[ Digiday | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest concerns #top publishers #biggest challenges #audience data

A&E to Air Hearst-Branded Content on Its Networks, Advertisers in Tow

The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #hearst magazines #commercial breaks

‘It’s all powerful and it knows it’: Publishers reveal their biggest challenges with Facebook

Facebook is all powerful and it knows it. Publishers have little choice but to play by its rules. At Digiday’s Publishing Summit in Nice we asked publishers what their biggest challenge with Facebook was: unclear metrics, murky routes to monetization and unpredictable priorities were among... Continue reading at Digiday

[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #asked publishers #biggest challenges #publishing summit #biggest challenge

How Publisher IDW Is Using Its Comic Book Experience To Build A TV Brand

CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently. CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently.The arrival of Dirk Gently's Holistic... Continue reading at Fast Company

[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc america #banner year

Pinterest Is Working on a New 'Explore' Section for Publishers, Brands

Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the... Continue reading at Advertising Age

[ Advertising Age | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #person familiar #remains unclear

'If we lose our celebrated bookshops and our libraries we will never improve our nation's literacy'

The full text of a speech given by Baroness Gail Rebuck, chair of Penguin Random House UK, during a debate at the House of Lords on libraries and bookshops. Continue reading at The Bookseller

[ The Bookseller | 2016-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full text

Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best... Continue reading at AdWeek

[ AdWeek | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine #branded videos

Brands and publishers turn to actors and comedians to give chatbots personality

Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday

[ Digiday | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers turn #hiring writers #tech giants #competitive advantage

Russell Brand to publish guide to addiction with Bluebird

Russell Brand is publishing a guide to addiction with Pan Macmillan's wellness and lifestyle imprint Bluebird. Continue reading at The Bookseller

[ The Bookseller | 2016-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russell brand #publish guide

New Yorker Festival Taps Sibling Conde Nast Brands for Sponsored Panels

The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and... Continue reading at Advertising Age

[ Advertising Age | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bon apptit #architectural digest #golf digest

In the land of brands

Charlotte Eyre talks to Anna Knight, brand director at Brand Licensing Europe, about trends in brands and licensing. Continue reading at The Bookseller

[ The Bookseller | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand director

What Brands Need from Their Magazine Partners

A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine partners

Bloomsbury hires IP and brand director

Bloomsbury has hired John Lomas-Bullivant, who has previously worked at HIT Entertainment, Pearson, TV-Loonland and Kickback Media, as an intellectual property and brand development director. Continue reading at The Bookseller

[ The Bookseller | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand director #previously worked #hit entertainment #intellectual property

Why Relying on Facebook and Google Comes With Trade-Offs for Brands

  brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek

[ AdWeek | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flip side #global head #giving companies

Why You Need Branded Content Benchmarks

Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age

[ Advertising Age | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #native advertising #growing demand #banner ads

Citing a Natural Brand Extension, Saveur Launches a Wine Club

The Bonnier-owned gourmet magazine aims to connect with its readers on and off the printed page. The post Citing a Natural Brand Extension, Saveur Launches a Wine Club appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post citing #printed page

JK Rowling unveils 'brand new treat' of three more Harry Potter-related books

JK Rowling just can't seem to let Harry Potter go. Having launched the "eighth book", in the form of a two-part play, the best-selling author has revealed three new texts will be released next month.  Continue reading at Stuff

[ Stuff | 2016-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jk rowling #harry potter #eighth book #two-part play #best-selling author

Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept

When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme... Continue reading at Advertising Age

[ Advertising Age | 2016-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook pages #quarterly magazine #guinea pig

Cursed Child racks up biggest single-week sales since Deathly Hallows

J K Rowling and Jack Thorne’s Harry Potter and the Cursed Child (Little, Brown) has become the fourth fastest-selling title of all time, with 847,886 copies worth £8.76m shifted through Nielsen BookScan's Total Consumer Market last week, making it 2016's biggest selling title of the year in just... Continue reading at The Bookseller

[ The Bookseller | 2016-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deathly hallows #jack thorne #harry potter #cursed child #nielsen bookscan