The Brand Known as Indiana Basketball Loses One of Its Biggest Cheerleaders

You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the age of 73. Here's how... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-06 00:00:00 UTC ]
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When Building Their Brands, Two Retailers Look to the Power of Print

Newcomers to publishing produce a pair of high-quality coffee-table books for their customers. The post When Building Their Brands, Two Retailers Look to the Power of Print appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-30 00:00:00 UTC ]
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Can Volkswagen Rebuild Its Brand?

A recent book goes behind the scenes of the Volkswagen scandal to examine what drove the automaker to cheat and whether its culture can change. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2017-10-24 00:00:00 UTC ]
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Facebook loses attention as publishers shift focus to other platforms

They're either spending less time on Facebook either in absolute or relative to time they’re spending on other platforms. The post Facebook loses attention as publishers shift focus to other platforms appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platforms appeared


Booksellers lose business after AbeBooks.com goes down

Indie booksellers around the world suffered lost income over the weekend when the Amazon-owned website AbeBooks.com went down for nearly two days. Continue reading at The Bookseller

[ The Bookseller | 2017-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie booksellers


T Magazine, Trusted Media Brands Staff Up | People on the Move

Foreign Policy taps a new editor-in-chief, Refinery29 names a senior fashion editor, and more… The post T Magazine, Trusted Media Brands Staff Up | People on the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move appeared


‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher

Grindr hopes its new publishing arm can win over big brands that would otherwise steer clear of hookup apps. The post ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher appeared #publishing arm #big brands


Halo Top Ice Cream and FX Are the First Brands to Back Gay Dating App Grindr’s New Digital Magazine

After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek

[ AdWeek | 2017-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazine #lifestyle site


Big brand probes dominate FT business book longlist

The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller

[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands

Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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B&N Education Buys Student Brands for $58.5 Million

Barnes & Noble Education has acquired Student Brands, a direct-to-student subscription-based writing skills service, for $58.5 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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Failure to Build Brands Is Hurting the Economy, GroupM's Irwin Gotlieb Says

A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, "I think they will say that... Continue reading at Advertising Age

[ Advertising Age | 2017-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #martin sorrell #quarterly report #short term #long term


Pages That Reshare Facebook Videos Are Losing Access to Some Metrics

Facebook announced a revamp of the insights it shares with video creators and publishers on reshares of their videos, as well as with the pages doing the resharing. The social network said in a blog post that the changes were made based on feedback from creators, which sought more information on... Continue reading at AdWeek

[ AdWeek | 2017-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video creators #facebook announced


Trusted Media Brands to Distribute Reminisce Across Newsstands

The bi-monthly magazine hits the stands on August 8. The post Trusted Media Brands to Distribute Reminisce Across Newsstands appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-27 00:00:00 UTC ]
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BBC unveils UK's biggest poetry festival

This year's National Poetry Day will see the launch of the UK's biggest poetry festival dedicated to new work, in conjunction with the BBC. Continue reading at The Bookseller

[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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Why publishers are testing an old Facebook tool originally designed for brands

Publishers are dusting off Facebook Shop, a tool first rolled out to brands, as they look to develop their affiliate commerce revenues. The post Why publishers are testing an old Facebook tool originally designed for brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brands appeared


Open Book: Talking Books at the World's Biggest Music Festival

PW's Louisa Ermelino reports on the robust book culture scene in and around the Glastonbury festival. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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Rates rises could see 275 towns lose bookshops, politicians told

Booksellers have appealed directly to politicians to reform business rates or risk 275 towns losing bookshops at a parliamentary reception in the House of Commons. Continue reading at The Bookseller

[ The Bookseller | 2017-07-13 00:00:00 UTC ]
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Boston's Biggest Indie Relocates

The New England Mobile Book Fair, a sprawling, cavernous used bookstore in Newton, Mass., which has been in its 32,000-square-foot location for 60 years, is moving into a nearby space that is one-tenth the size of its current digs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-11 00:00:00 UTC ]
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Luck joins Bonnier Zaffre as brand director

Gina Luck is joining Bonnier Zaffre in the newly-appointed role of brand director, working with authors Lynda La Plante and Wilbur Smith. Continue reading at The Bookseller

[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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4 Tips for Using Instagram Influencers Effectively Without Getting Your Brand in Trouble

Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such... Continue reading at AdWeek

[ AdWeek | 2017-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commercial relationships #paid partnership #couple months