In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel winner Paul Krugman to the Condé Nast-owned social platform. The reason for the migration is twofold: Reddit’s AMAs can draw upwards of a million readers and they stick around for four to five minutes on average. “In terms of scale, it is not unlike going on a late-night talk show,” said Reddit general manager Erik Martin. AMAs are also reinventing the interview process for the 21st century, giving the audience unprecedented control to ask probing, unfiltered questions. “There will be questions from out of left field that really show a participant’s true personality,” Martin said. United Talent Agency social media head Eric Kuhn agrees. “People now expect that you’ll talk directly with them and answer their questions,” he said. While transparency and honesty are crucial for AMA, the forum is not without pitfalls. “The payoff works in both directions,” said Kuhn. ”If you don’t do so well [as a host], it can be very bad, but if you succeed, the benefits are huge.” Just ask Woody Harrelson, whose AMA session has become the gold standard for bad Reddit etiquette. Harrelson decided to forego personal questions to stick to talking about his upcoming role in the movie Rampart—and felt... Continue reading at 'AdWeek'
[ AdWeek | 2012-05-29 00:00:00 UTC ]
News tagged with:
#digital strategies
Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek
[ AdWeek | 2016-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app-install ads
#small number
#created equal
#campaigns running
#in-app purchases
Until last week, Louise Linton was a little-known Scottish actress living in California, whose most prominent roles were guest spots in the television shows "CSI: NY" and "Cold Case" and the movies "Intruder" and "Cabin Fever." Now, thanks to a self-published memoir she wrote about her... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published author
#prominent roles
#television shows
#cabin fever
#self-published memoir
Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post reach
Revenue at the college store operator rose 1.7% in fiscal 2016, but restructuring charges tied to outsourcing its digital education platform led to a decline in earnings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-28 00:00:00 UTC ]
More news stories like this |
'Our publishing industry is complex and vibrant,' says publisher Karina Bolasco, who speaks on October 18 as The Philippines' analyst in Frankfurt Book Fair's The Markets: Global Publishing Summit. The post ‘Draw That Roadmap to the World’: The Philippines’ Karina Bolasco appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
Lower sales in its Nook division, a dip in sales at BN.com, and store closures combined to leave Barnes & Noble with a 3.1% decline in fiscal 2016. The retailer reported a net loss of $24.4 million for the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lower sales
#nook division
#1% decline
#retailer reported
#net loss
Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#managing partner
#digital investment
#horizon media
#big challenge
#happen overnight
#ve built
#adweek magazine
The "Interest-Driven Network" rolls out TagTopic marketplace in a bid to upend mobile media. The post HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
More news stories like this |
Spire will combine the publisher's first-party data with 1010data's consumer purchase data to optimize real-time campaigns. The post Condé Nast Launches New Audience Data Platform, Condé Nast Spire appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#first-party data
The Guardian is bringing its children’s books website to an end next month because of financial constraints. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books site
#books website
#financial constraints
Actress Juliet Stevenson is to announce and narrate this year’s winning story at the RA & Pin Drop Short Story Award on 24th June. Continue reading at The Bookseller
[ The Bookseller | 2016-06-16 00:00:00 UTC ]
More news stories like this |
As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#premium publishers
#digital content
#trade group
#user experience
#growing audience
#jason kint
Former CBC radio host Jian Ghomeshi was scheduled to go to trial in June, but the complainant in this final sexual assault trial agreed to drop the charges in exchange for a peace bond and an apology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
More news stories like this |
It seems that our love affair with ebooks could be turning sour. For the first time since digital book sales were recorded, the number of ebooks sold in the UK dropped in 2015. The drop could be partly explained by the fact that we seem to be reading less in recent years. While sales of printed... Continue reading at Betanews
[ Betanews | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebooks sold
#love affair
#uk dropped
#publishers association
#printed books
#audio books
News flash: a recent study by the Pew Research Center shows that African-American women represent the highest percentage of readers in the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent study
#highest percentage
Revenue fell 11% in the quarter ended March 31, 2016 compared to the period ended March 31, 2015 and earnings tumbles 36%, to $36 million. E-book sales were down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book sales
#earnings drop
Beginning with this fall’s list Abrams will phase out the name of its Stewart, Tabori & Chang imprint and publish all titles under the Abrams banner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tabori chang
Secondary school pupils are far less interested in reading than children at primary school, with only 40% of 14-16 year-olds saying they enjoy reading compared with more than 70% of 8-11 year-olds, according to a new National Literacy Trust (NLT) report. Continue reading at The Bookseller
[ The Bookseller | 2016-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#secondary school
#primary school
Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook live
#huffington post
#comfort zone
The colouring book boom and continued strength in UK education publishing was not enough to compensate for tough export markets in 2015, notably in the US, according to statistics collated by the Publishers Association. The invoiced value of UK publishers’ sales of books for export fell 3% year... Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers association
#uk publishers