In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel winner Paul Krugman to the Condé Nast-owned social platform. The reason for the migration is twofold: Reddit’s AMAs can draw upwards of a million readers and they stick around for four to five minutes on average. “In terms of scale, it is not unlike going on a late-night talk show,” said Reddit general manager Erik Martin. AMAs are also reinventing the interview process for the 21st century, giving the audience unprecedented control to ask probing, unfiltered questions. “There will be questions from out of left field that really show a participant’s true personality,” Martin said. United Talent Agency social media head Eric Kuhn agrees. “People now expect that you’ll talk directly with them and answer their questions,” he said. While transparency and honesty are crucial for AMA, the forum is not without pitfalls. “The payoff works in both directions,” said Kuhn. ”If you don’t do so well [as a host], it can be very bad, but if you succeed, the benefits are huge.” Just ask Woody Harrelson, whose AMA session has become the gold standard for bad Reddit etiquette. Harrelson decided to forego personal questions to stick to talking about his upcoming role in the movie Rampart—and felt... Continue reading at 'AdWeek'
[ AdWeek | 2012-05-29 00:00:00 UTC ]
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Tony Ross was the biggest selling children’s illustrator in the UK in 2015, with value sales of his books totalling more than £9m, according to data from Nielsen BookScan. Continue reading at The Bookseller
[ The Bookseller | 2016-02-05 00:00:00 UTC ]
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Michael O’Mara imprint Buster Books has promised to stop selling books as being “for boys” or “for girls” following an online campaign against gender labelling. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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Buster Books, publisher of colouring books for ‘Brilliant Boys’ and ‘Gorgeous Girls’ to switch to ‘gender neutral’ titles in futureGirls will no longer be defined as “glamorous” and “gorgeous” while boys get to be “amazing” and “brilliant” at Buster Books, after the children’s publisher... Continue reading at The Guardian
[ The Guardian | 2016-01-28 00:00:00 UTC ]
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The newest trailer for Warner Bros Suicide Squad is just as off-the-wall as a comic book film can be. Continue reading at Stuff
[ Stuff | 2016-01-21 00:00:00 UTC ]
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Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek
[ AdWeek | 2016-01-07 00:00:00 UTC ]
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The suit had accused the Salinger Literary Trust of “tortiously interfering” with the Devault-Graves Agency's attempts to license foreign editions of its book, 'J.D. Salinger: Three Early Stories.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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December 27 will mark the final appearance of the print section, which was launched with great fanfare as a 24-page weekly supplement in 2012. In addition to books reviews, it featured author interviews, essays, literary news and a weekly work o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-11 00:00:00 UTC ]
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As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.” Looking a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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Google isn’t done with its attempts at running a social network. On Tuesday, the company gave Google+ a redesign focused on people getting together around shared interests.When Google+ launched in 2011, it was designed as a competitor to Facebook, focused on connecting people with their friends... Continue reading at PC World
[ PC World | 2015-11-18 00:00:00 UTC ]
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The 1TB Surface Book Microsoft teased at the laptop’s reveal is finally available for preorder, and boy, it’s expensive. For $3,200, the highest-end Surface Book packs an Intel Core i7 processor—Microsoft previously said the specific model would be the i7-6600U, a 2.6GHz dual-core processor with... Continue reading at PC World
[ PC World | 2015-10-19 00:00:00 UTC ]
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The ongoing turmoil in the Middle East along with the refugee crisis there and in Europe has been the source of a clutch of manuscripts on offer at this year’s Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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Playboy will stop running photographs of naked women in its print edition after more than six decades, the magazine said Tuesday.Although it will continue to publish "sexy, seductive pictorials," as Playboy put it in a statement, the magazine will end more than six decades of full nudity when a... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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A new Disney Research project can make coloring books more exciting for those of us with limited art skills. The team has built an interactive Android and iOS coloring book app using the Unity game engine that can take a colored drawing and turn it... Continue reading at Engadget
[ Engadget | 2015-10-04 00:00:00 UTC ]
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As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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Representatives from Hungary, a market focus at this year's Göteborg Book Fair, were openly criticized for the country's harsh treatment of refugees. The post Hungary Draws Fire at the Göteborg Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-30 00:00:00 UTC ]
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'War Room' continues to sweep box-office sales, and the film's creators, Alex and Stephen Kendrick, hope to keep up the momentum with their book, 'Battle Plan for Prayer.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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Scribe will this week start publishing picture books for the UK and Australasian market through its new imprint, Scribble. Miriam Rosenbloom (pictured), art director for Scribe Australia and UK, and now commissioning editor for Scribble, said the company had talked about publishing children’s... Continue reading at The Bookseller
[ The Bookseller | 2015-09-07 00:00:00 UTC ]
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Trade sales in May saw some wild swings, according to AAP’s monthly StatShot program. In the adult books segment there was a decline of 5.0%, compared to the same month last year. Meanwhile, sales in children’s/young adult fell 9.3%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-01 00:00:00 UTC ]
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Last year was the best year for sales of graphic novels in the UK since BookScan records began in 1998, with the genre bringing in almost £20.5m worth of print sales. Publishers and retailers are crediting the boom to a broadening of range and a diversification of characters and writers within... Continue reading at The Bookseller
[ The Bookseller | 2015-08-30 00:00:00 UTC ]
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