In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel winner Paul Krugman to the Condé Nast-owned social platform. The reason for the migration is twofold: Reddit’s AMAs can draw upwards of a million readers and they stick around for four to five minutes on average. “In terms of scale, it is not unlike going on a late-night talk show,” said Reddit general manager Erik Martin. AMAs are also reinventing the interview process for the 21st century, giving the audience unprecedented control to ask probing, unfiltered questions. “There will be questions from out of left field that really show a participant’s true personality,” Martin said. United Talent Agency social media head Eric Kuhn agrees. “People now expect that you’ll talk directly with them and answer their questions,” he said. While transparency and honesty are crucial for AMA, the forum is not without pitfalls. “The payoff works in both directions,” said Kuhn. ”If you don’t do so well [as a host], it can be very bad, but if you succeed, the benefits are huge.” Just ask Woody Harrelson, whose AMA session has become the gold standard for bad Reddit etiquette. Harrelson decided to forego personal questions to stick to talking about his upcoming role in the movie Rampart—and felt... Continue reading at 'AdWeek'
[ AdWeek | 2012-05-29 00:00:00 UTC ]
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Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday
[ Digiday | 2015-08-21 00:00:00 UTC ]
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Many of the world's biggest and best-known online news publishers saw significant drops in traffic between March and April this year. It appears Facebook might be a culprit in some way, but nobody can agree on a solid theory as to why. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-20 00:00:00 UTC ]
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German publishers are speedily bidding goodbye to Adobe DRM (Digital Rights Management) on their ebooks. What started as a trickle earlier this year has now become an unstoppable torrent with Random House Germany the latest (and largest) of the major publishing groups to exit hard-DRM. Citing... Continue reading at The Bookseller
[ The Bookseller | 2015-08-20 00:00:00 UTC ]
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This weekend's damning 'New York Times' article painting Amazon as a "bruising workplace" continues to draw attention, this time from the government. According to the AP, House Democratic leader Nancy Pelosi has assured the public that the company will be complying with various labor standards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-19 00:00:00 UTC ]
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Despite a 45% increase in revenue from its Domain real estate advertising, publisher of the Sydney Morning Herald was unable to offset print decline• News Corp sees strong growth in digital real estate services and book publishingFairfax Media has reported a 62.9% drop in full-year profit to... Continue reading at The Guardian
[ The Guardian | 2015-08-13 00:00:00 UTC ]
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Saltaire Bookshop will close in six months unless local customers rally to support it, its owner has said. The independent, based in the World Heritage site of Saltaire in West Yorkshire, tweeted last week: “Six month countdown begins today - unless we start getting more customers x.” Owner... Continue reading at The Bookseller
[ The Bookseller | 2015-08-11 00:00:00 UTC ]
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Revenues for Simon and Schuster's global operations dropped 5.7% year on year in the second quarter of 2015, its parent company CBS has reported. The total for the quarter stood at $199m, a drop of $12m. However operating income was $25m, up 9% from $23m in the second quarter of 2014, with CBS... Continue reading at The Bookseller
[ The Bookseller | 2015-08-07 00:00:00 UTC ]
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Winners (Allrecipes) and losers (the newsstand) from the first half of 2015. The post Magazine Circ Drops 2.2 Percent appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-07 00:00:00 UTC ]
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E-book sales in the adult and children's/young adult categories fell a combined 8.1% in the first quarter of 2015 compared to the first period of 2014, according to AAP's StatShot program, Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-16 00:00:00 UTC ]
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French publishers’ net income fell by 1.3% last year to €2,652m from €2,687m in 2013, although the picture is “encouraging” for the first half of this year, the book trade publication Livres Hebdo has reported. This was the fourth year running showing a decline, even though the drop was less... Continue reading at The Bookseller
[ The Bookseller | 2015-06-26 00:00:00 UTC ]
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The novelist is contributing her own cartoons, detailing her experiences as a young woman, to Kickstarter-funded The Secret Loves of Geek GirlsMargaret Atwood is taking a short break from writing acclaimed and award-winning literary novels to contribute a series of cartoons to a crowd-funded,... Continue reading at The Guardian
[ The Guardian | 2015-06-25 00:00:00 UTC ]
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Barnes & Noble posted net income of $36.6 million in the fiscal year ended May 2, 2015 compared to a loss of $47.3 million in fiscal 2014. The profit improvement came despite a 4.9% decline in total revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-25 00:00:00 UTC ]
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After days of speculation, Swedish book and media company Bonnier confirmed on Monday (22nd June) that its German publishing operation Verlagsgruppe Bonnier (including Piper, Ullstein, Carlsen, arsEdition, Thienemann-Esslinger and Berlin Verlag) is dropping DRM (Digital Rights Management) from... Continue reading at The Bookseller
[ The Bookseller | 2015-06-24 00:00:00 UTC ]
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For advertisers and online publishers, combating ad fraud today is akin to a retailer trying to fight shoplifters by catching them in the act. But one ad- tech company has come up with an approach that's more like bouncing shoplifters before they can even enter the store.Ad-fraud prevention firm... Continue reading at Advertising Age
[ Advertising Age | 2015-06-23 00:00:00 UTC ]
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Salvatore Rubbino gives us a tour through A Walk Through Paris, which has just won the Independent Bookshop Week children’s picture book award 2015 – including lesson on how to draw the Mona Lisa herself Continue reading... Continue reading at The Guardian
[ The Guardian | 2015-06-20 00:00:00 UTC ]
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Cengage Learning reported sales of $1.71 billion in the fiscal year ended March 31, 2015, down 2.2% from fiscal 2014 and earnings declined 4.7%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
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Overcoming government objections to its content, Sonny Liew's graphic novel biography of Singapore cartoonist Charlie Chan Hock Chye has been a hit and will be publishing in the US next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
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With more than 200 literary and cultural activities in the span of three days, LéaLA, the Los Angeles Spanish-Language Book Fair, demonstrated American Hispanics’ desire to connect with books that reflect their culture in their language. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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In a year that has had failed to produce a new superstar literary author, old standby Jonathan Franzen took the stage at BEA 2015 to fill the role. The post Jonathan Franzen Draws Big Crowd at BookExpo America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-28 00:00:00 UTC ]
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The Folio Society has confirmed it will not renew its title sponsorship of The Folio Prize after completing its initial two-year agreement with the award. The prize, known as the Literature Prize before The Folio Society agreed to sponsor it, is now on the hunt for a new sponsor, and hopes to... Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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