In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel winner Paul Krugman to the Condé Nast-owned social platform. The reason for the migration is twofold: Reddit’s AMAs can draw upwards of a million readers and they stick around for four to five minutes on average. “In terms of scale, it is not unlike going on a late-night talk show,” said Reddit general manager Erik Martin. AMAs are also reinventing the interview process for the 21st century, giving the audience unprecedented control to ask probing, unfiltered questions. “There will be questions from out of left field that really show a participant’s true personality,” Martin said. United Talent Agency social media head Eric Kuhn agrees. “People now expect that you’ll talk directly with them and answer their questions,” he said. While transparency and honesty are crucial for AMA, the forum is not without pitfalls. “The payoff works in both directions,” said Kuhn. ”If you don’t do so well [as a host], it can be very bad, but if you succeed, the benefits are huge.” Just ask Woody Harrelson, whose AMA session has become the gold standard for bad Reddit etiquette. Harrelson decided to forego personal questions to stick to talking about his upcoming role in the movie Rampart—and felt... Continue reading at 'AdWeek'
[ AdWeek | 2012-05-29 00:00:00 UTC ]
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The Sharjah International Book Fair (SIBF), which runs November 2-12, drew 1.35 million visitors in its first week, a record turnout according to fair officials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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In April, a batch of small publishers migrated to Medium in the hopes that the platform’s network effect would increase their reach. But seven months after the move, ComScore and Alexa data show that most of these publishers have seen their traffic decline. "It was never my intention to move to... Continue reading at Digiday
[ Digiday | 2016-11-08 00:00:00 UTC ]
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Prince performing in 2013. Prince’s songwriting rights are being sold to the Universal Music Publishing Group for an undisclosed sum. Continue reading at The New York Times
[ The New York Times | 2016-11-03 00:00:00 UTC ]
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#wider audience
Newspaper publisher Tronc plunges after Gannett abandons deal talks; Archer Daniels Midland, Coach gain on earnings beat Continue reading at ABC News
[ ABC News | 2016-11-02 00:00:00 UTC ]
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This year's Northern California Independent Booksellers Association fall trade show saw an uptick in attendance as Calvin Crosby oversaw his first fall show as the group's executive director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age
[ Advertising Age | 2016-10-31 00:00:00 UTC ]
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Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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"Fixer Upper" stars Joanna and Chip Gaines release The Magnolia Journal today. The post With an Audience in Hand, Meredith Launches a Newsstand Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
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E-book sales rose to 5% from 4% of French publishers’ turnover last year, but are expected to fall sharply as a share of the total by 2020, according to the third annual survey carried out by consultants KPMG. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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Bookstore sales in July fell by just under 1% compared to July 2015, marking the first month in 2016 that sales were down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-15 00:00:00 UTC ]
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Bobby Nayyar on how authors have to build audiences if they want their books to succeed. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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Devotionals—short readings intended to strengthen readers' faith—have grown increasingly important to Christian publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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The real estate and construction industry publisher aims to provide advertisers with audiences both in and outside its network of websites. The post Hanley Wood Launches BrandGen Audience Extension Program appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-26 00:00:00 UTC ]
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'Readers want to feel like they're collaborating in some way,' according to editor Liza Thompson, who was drawn to publishing by 'the process of creating something powerful or beautiful or fascinating.' The post Bloomsbury’s Liza Thompson on Philosophy’s Audiences: ‘Very Different Animals’... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-25 00:00:00 UTC ]
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English language bookshops in Paris are battling to offset declining sales after a marked drop in tourism to the city following the spate of terrorist attacks. Continue reading at The Bookseller
[ The Bookseller | 2016-08-24 00:00:00 UTC ]
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HarperCollins posted a strong fourth quarter, but sales for the fiscal year ended June 30, 2016 fell 1% from fiscal 2015 and earnings declined 16%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-08 00:00:00 UTC ]
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Another report has suggested that Apple is taking a different tack with this year's iPhone. Bloomberg reporter and renowned Apple scooper Mark Gurman has published a story claiming that the new handset will have a design "similar to the 6 and 6s." We... Continue reading at Engadget
[ Engadget | 2016-08-08 00:00:00 UTC ]
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S&S was incorrectly named in the original suit, but lawyers told PW that they are planning on filing suit against the book's current publisher, Wiley. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-08 00:00:00 UTC ]
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Sales for the first six months of 2016 fell 6.6% at Hachette Book Group compared to the first six months of 2015, but earnings rose 180%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-28 00:00:00 UTC ]
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