In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel winner Paul Krugman to the Condé Nast-owned social platform. The reason for the migration is twofold: Reddit’s AMAs can draw upwards of a million readers and they stick around for four to five minutes on average. “In terms of scale, it is not unlike going on a late-night talk show,” said Reddit general manager Erik Martin. AMAs are also reinventing the interview process for the 21st century, giving the audience unprecedented control to ask probing, unfiltered questions. “There will be questions from out of left field that really show a participant’s true personality,” Martin said. United Talent Agency social media head Eric Kuhn agrees. “People now expect that you’ll talk directly with them and answer their questions,” he said. While transparency and honesty are crucial for AMA, the forum is not without pitfalls. “The payoff works in both directions,” said Kuhn. ”If you don’t do so well [as a host], it can be very bad, but if you succeed, the benefits are huge.” Just ask Woody Harrelson, whose AMA session has become the gold standard for bad Reddit etiquette. Harrelson decided to forego personal questions to stick to talking about his upcoming role in the movie Rampart—and felt... Continue reading at 'AdWeek'
[ AdWeek | 2012-05-29 00:00:00 UTC ]
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The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek
[ AdWeek | 2017-11-02 00:00:00 UTC ]
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Mark Halperin, the co-author of 'Game Change' and former ABC news political director, has been dropped by his publisher, Penguin, after stories surfaced that Halperin sexually harassed a number of women while at ABC. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-27 00:00:00 UTC ]
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A keynote address by Bloomberg and HP Enterprise and the Eddie & Ozzie Awards bookend the final day of magazine-media's most comprehensive conference. The post Inspiration, Insight, and a Celebratory Luncheon Draw the 2017 Folio: Show to a Close appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-13 00:00:00 UTC ]
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W H Smith has reported a 2% rise in revenue and a 7% rise in pre-tax profits for the year to end August 2017. However its book business saw a like-for-like revenue drop of 4% on the previous year. Continue reading at The Bookseller
[ The Bookseller | 2017-10-13 00:00:00 UTC ]
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Bookstore sales in August were $1.39 billion, down from $1.56 billion a year ago, marking a 10.9% decline. Sales for the first eight months of the year were down 2.5%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-13 00:00:00 UTC ]
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'I Want You to Know We're Still Here,' a post-Holocaust memoir by Esther Safran Foer, has been acquired in a North American rights deal by Tim Duggan at Crown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-11 00:00:00 UTC ]
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Denise Mina's The Long Drop (Harvill Secker) has been awarded the McIlvanney Prize for Scottish crime book of the year. Continue reading at The Bookseller
[ The Bookseller | 2017-09-12 00:00:00 UTC ]
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Marji Ross, president of the conservative press Regnery Publishing, sent a letter to her authors saying the paper "prioritizes liberal-themed books over conservative books." For this reason, the bonus structure in her house's contracts will now rely on a different list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-05 00:00:00 UTC ]
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Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at AdWeek
[ AdWeek | 2017-08-01 00:00:00 UTC ]
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Increased investment led to a 51% decline in operating income in the second quarter of 2017 compared to the second quarter of 2016, Amazon reported Thursday afternoon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-27 00:00:00 UTC ]
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From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, European book fairs have a wide array of approaches to promoting reading, revealed in an Aldus report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Not the Normal Book Presentation Routine’ ollowing the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-13 00:00:00 UTC ]
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Despite her outspokenness for the inclusion of LBGTQ people in the church, the bestselling author of ‘For the Love’ explains why she avoids political and cultural hot-button topics, preferring to gather women around common issues and struggles in her books instead. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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The books in the publisher's new Artisinal Kitchen line are priced modestly for the publisher and the category, at $12.95, and are intended to appeal to new readers...and make it into more retail outlets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-05 00:00:00 UTC ]
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Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
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The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-23 00:00:00 UTC ]
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Milo Yiannopoulos, the alt-right provocateur who had his book deal with Simon & Schuster canceled in February, is now self-publishing his book. 'Dangerous' is currently available for pre-order ahead of its July 4 release date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-06 00:00:00 UTC ]
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Industry members claim the program, which allows third-party re-sellers to win the main buy button on book pages, has the potential to "decimate authors' and publishers' earnings," especially on backlist books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-09 00:00:00 UTC ]
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Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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Total book sales including physical and digital books rose 6% to £3.5bn, propped up by non-fiction. Continue reading at BBC News
[ BBC News | 2017-04-27 00:00:00 UTC ]
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