In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel winner Paul Krugman to the Condé Nast-owned social platform. The reason for the migration is twofold: Reddit’s AMAs can draw upwards of a million readers and they stick around for four to five minutes on average. “In terms of scale, it is not unlike going on a late-night talk show,” said Reddit general manager Erik Martin. AMAs are also reinventing the interview process for the 21st century, giving the audience unprecedented control to ask probing, unfiltered questions. “There will be questions from out of left field that really show a participant’s true personality,” Martin said. United Talent Agency social media head Eric Kuhn agrees. “People now expect that you’ll talk directly with them and answer their questions,” he said. While transparency and honesty are crucial for AMA, the forum is not without pitfalls. “The payoff works in both directions,” said Kuhn. ”If you don’t do so well [as a host], it can be very bad, but if you succeed, the benefits are huge.” Just ask Woody Harrelson, whose AMA session has become the gold standard for bad Reddit etiquette. Harrelson decided to forego personal questions to stick to talking about his upcoming role in the movie Rampart—and felt... Continue reading at 'AdWeek'
[ AdWeek | 2012-05-29 00:00:00 UTC ]
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Carl Landau has officially sold Niche Media—the conferences and professional services network he founded over a decade ago to serve B2B, city/regional and special interest magazine publishers—to Second Street Media Solutions, a St. Louis-based provider of audience engagement software to... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-15 00:00:00 UTC ]
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Weakness in the two adult categories led to a 3.6% decline in overall print unit sales in the week ended Apr. 27, 2019, compared to the same week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 04:00:00 UTC ]
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Amidst announcements of a new Messenger, a new Facebook app and new VR headsets, the company snuck in a quieter, less flashier update: it's now allowing creators to make and publish their own AR effects and filters on Instagram. Right now, the only I... Continue reading at Engadget
[ Engadget | 2019-05-02 00:00:00 UTC ]
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Dzanc Books responded to a week of controversy aroused by a new release, 'Siege of Tel Aviv,' by reverting the rights back to the author, Hesh Kestin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-24 00:00:00 UTC ]
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German Book Prize jurors are reviewing the submissions for the 2019 literary award: 173 titles in total, of which 71 won't be published until this fall. The post German Book Prize Draws 173 Titles for This Year’s Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-04 00:00:00 UTC ]
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Snapchat will roll out an audience network at its partner summit today, according to the early look at the lineup of topics on the agenda. An audience network could be Snap bringing its brand of vertical ads off its app into partners' properties, similar to Facebook Audience Network. Snapchat... Continue reading at Advertising Age
[ Advertising Age | 2019-04-04 00:00:00 UTC ]
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Unit sales of print books dropped 7.1% in the week ended Mar. 23, 2019, compared to the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
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Across every industry, data is changing the way we work — and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored... Continue reading at Digiday
[ Digiday | 2019-03-21 00:00:00 UTC ]
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If you need to get some reading done without lugging around a ton of books, today’s deal is for you. Amazon is selling the latest version of the 6-inch Kindle with no ads and the Kindle Paperwhite with ads at $70 and $100 respectively–a discount of $30. Sure, those are their typical sale prices,... Continue reading at PC World
[ PC World | 2019-03-13 00:00:00 UTC ]
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A study revealing a drop in children reading for pleasure and a commitment to sustainable magazine publishing were among the initiatives revealed at Egmont’s Annual Insight Presentation. Continue reading at The Bookseller
[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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Facebook content moderators are suffering breakdowns, paranoia and mental health issues according to a person who claims to be a moderator for the company, and who hosted an anonymous Reddit "Ask Me Anything" Monday night. The interview and questions took place a day after The Verge published an... Continue reading at Advertising Age
[ Advertising Age | 2019-02-27 00:00:00 UTC ]
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For people who love food and cooking, certain spaces are sanctuaries. We gravitate to cramped kitchen corners rather than dining room tables and to seats near a restaurant’s stoves, as if drawn to the warmth of the fire. Aisles filled with cookbooks are another kind of oasis — quieter and cooler... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-18 00:00:00 UTC ]
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As story times hosted by drag queens become more commonplace at indie bookstores, booksellers are having to contend with some unwanted realities, including protests. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-15 00:00:00 UTC ]
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For Nicki Mitchell of Pomona, there was one good reason to come hear U.S. Sen. Kamala Harris of California talk about her memoir Sunday afternoon at a theater in Los Angeles. “I’m seeing it as an opportunity to see the next president,” said Mitchell, a high school counselor. Harris hasn’t... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-14 00:00:00 UTC ]
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Sales and profits fell at Harry Potter site Pottermore in the year to end March 2018. Continue reading at The Bookseller
[ The Bookseller | 2019-01-05 00:00:00 UTC ]
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Drag queen story hours at libraries have proven popular with kids and adults, but some conservatives have challenged the sessions in courts. Since debuting in San Francisco a little over three years ago, drag queen story hours—where performers read from children’s books to crowds of kids and... Continue reading at Fast Company
[ Fast Company | 2019-01-04 00:00:00 UTC ]
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The publishing industry does not look like it is headed for a big finish to 2018. In the week ended Dec. 15, 2018, unit sales of print books fell 6.5% compared to the similar week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
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Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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Declines in adult fiction and juvenile fiction and nonfiction offset a 7.6% increase in adult nonfiction sales, resulting in a 0.8% drop in unit sales of print books for the week ended Dec. 8, 2018, compared to the similar week last year at outlets the report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
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Pavilion Books’ turnover plummeted by £2m last year due to the waning of the colouring books trend, accounts recently filed at Companies House have revealed. Continue reading at The Bookseller
[ The Bookseller | 2018-12-07 00:00:00 UTC ]
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