In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel winner Paul Krugman to the Condé Nast-owned social platform. The reason for the migration is twofold: Reddit’s AMAs can draw upwards of a million readers and they stick around for four to five minutes on average. “In terms of scale, it is not unlike going on a late-night talk show,” said Reddit general manager Erik Martin. AMAs are also reinventing the interview process for the 21st century, giving the audience unprecedented control to ask probing, unfiltered questions. “There will be questions from out of left field that really show a participant’s true personality,” Martin said. United Talent Agency social media head Eric Kuhn agrees. “People now expect that you’ll talk directly with them and answer their questions,” he said. While transparency and honesty are crucial for AMA, the forum is not without pitfalls. “The payoff works in both directions,” said Kuhn. ”If you don’t do so well [as a host], it can be very bad, but if you succeed, the benefits are huge.” Just ask Woody Harrelson, whose AMA session has become the gold standard for bad Reddit etiquette. Harrelson decided to forego personal questions to stick to talking about his upcoming role in the movie Rampart—and felt... Continue reading at 'AdWeek'
[ AdWeek | 2012-05-29 00:00:00 UTC ]
News tagged with:
#digital strategies
Thursday night’s NFL Kickoff Game wasn’t exactly one for the ages, but the 17-punt, 13-point defensive struggle between the Green Bay Packers and Chicago Bears still managed to scare up a three-year ratings high for NBC. According to Nielsen live-plus-same-day data, the Packers’ 10-3 win over... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 21:11:16 UTC ]
More news stories like this | News stories tagged with:
#usual suspects
#state farm
#film studios
#bought time
#warner bros
#real time
#good place
#nielsen
For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | News stories tagged with:
#artificial intelligence
#president trump
#hate speech
#pride month
#marketing campaigns
#brand safety
#digital publishers
The digital publishing and self-publishing platform, which was founded in Korea, has expanded in the U.S., and is preparing to launch a series of nine online graphic adaptations of young adult prose novels published by a variety of big houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-publishing platform
#big houses
#digital publishing
Blind magician Chad Allen has entertained audiences for 20 years at Hollywood's Magic Castle. His latest trick: an audio comic book whose heroine does battle in Trump's America. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-26 14:00:59 UTC ]
More news stories like this | News stories tagged with:
#comic book
Malaka Gharib, the author of the coming-of-age graphic memoir “I Was Their American Dream,” shares her tips. Continue reading at The New York Times
[ The New York Times | 2019-08-21 16:56:03 UTC ]
More news stories like this | News stories tagged with:
#american dream
#graphic memoir
Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
More news stories like this | News stories tagged with:
#marketing budget
#bragging rights
#movie studios
#ll stumble
#nielsen
Rupert Murdoch’s Australian mastheads and Foxtel suffer drop in revenue although global profits increase after huge loss in 2018Revenue at the Australian mastheads run by Rupert Murdoch’s News Corp fell by 6% last year, and the company’s pay TV operation, Foxtel, has also been hit by falling... Continue reading at The Guardian
[ The Guardian | 2019-08-09 01:33:05 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#australian mastheads
#huge loss
#results released
#news corp
“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
More news stories like this | News stories tagged with:
#hearst newspapers
#hearst
#digital media
Sir Quentin Blake is releasing a series of 20 large format books of drawings over the course of a year in a project distributed through Thames & Hudson. Continue reading at The Bookseller
[ The Bookseller | 2019-08-05 10:57:28 UTC ]
More news stories like this | News stories tagged with:
#quentin blake
#thames hudson
Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-05 04:01:49 UTC ]
More news stories like this | News stories tagged with:
#nbc news
#news publisher
Featuring a foreword by Roxane Gay, the comic anthology is a powerful and instructive collection of short stories by 60 female artists. The post Panel Mania: ‘Drawing Power: Women’s Stories of Sexual Violence, Harassment, and Survival’ appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2019-08-02 10:00:17 UTC ]
More news stories like this | News stories tagged with:
#drawing power
#sexual violence
#roxane gay
#short stories
#anthology
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the... Continue reading at Advertising Age
[ Advertising Age | 2019-07-31 10:11:28 UTC ]
More news stories like this | News stories tagged with:
#ratings giant
#anthony crupi
#night watchman
#i-hsien sherwood
#alfred maskeroni
#latest iteration
#forwarded email
#nielsen
Scholastic Inc's operating income for the fiscal year ending 31st May fell 55% to $25m (£20.3m), despite a 2% increase in revenues to $1.65bn (£1.34bn), according to its latest financial results. Continue reading at The Bookseller
[ The Bookseller | 2019-07-29 11:40:07 UTC ]
More news stories like this | News stories tagged with:
#operating income
#2% increase
#scholastic
With all categories posting declines, overall unit sales of print books fell 4.1% in the week ended July 20, 2019, compared to the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
More news stories like this |
The author of 'The Dead Girl in 2A' writes dark psychological suspense tinged with horror. Here's why. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#dark side
Someone now long dead once observed that the English and Americans are two peoples divided by a common language, which is a rather clever way to say that while a shared tongue facilitates our longstanding alliance, it also makes it a lot easier to argue with each other. Cultural preferences... Continue reading at Advertising Age
[ Advertising Age | 2019-07-18 19:48:27 UTC ]
More news stories like this | News stories tagged with:
#commercial break
#nielsen
This excerpt-sampler of work from the anthology ‘Drawing Power: Women's Stories of Sexual Violence, Harassment, and Survival’ Edited by Diane Noomin, includes three stories by artists who survived sexual assault: Lee Mars’ “Got Over It,” Carol Lay’s “A Sampler of Misdeeds,” and Ajuan Mance’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#drawing power
#sexual violence
#diane noomin
#anthology
Recent developments suggest a grim future for digital content in libraries, writes Sari Feldman, unless library supporters find a way to fight back. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#fight back
#digital content
Head of comedy tells festival that there are a ‘significant lack’ of women and an ‘awful lot’ of all-male teamsITV’s head of comedy has said she will no longer commission any show with an all-male writing team, or one that has just a “token woman”.Saskia Schuster took action after an audit of... Continue reading at The Guardian
[ The Guardian | 2019-06-18 02:45:31 UTC ]
More news stories like this | News stories tagged with:
#awful lot
Following the #MeToo and #ChurchToo movements, religion and spirituality publishers are addressing issues related to masculinity in new titles geared toward men. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#spirituality publishers
##metoo