In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel winner Paul Krugman to the Condé Nast-owned social platform. The reason for the migration is twofold: Reddit’s AMAs can draw upwards of a million readers and they stick around for four to five minutes on average. “In terms of scale, it is not unlike going on a late-night talk show,” said Reddit general manager Erik Martin. AMAs are also reinventing the interview process for the 21st century, giving the audience unprecedented control to ask probing, unfiltered questions. “There will be questions from out of left field that really show a participant’s true personality,” Martin said. United Talent Agency social media head Eric Kuhn agrees. “People now expect that you’ll talk directly with them and answer their questions,” he said. While transparency and honesty are crucial for AMA, the forum is not without pitfalls. “The payoff works in both directions,” said Kuhn. ”If you don’t do so well [as a host], it can be very bad, but if you succeed, the benefits are huge.” Just ask Woody Harrelson, whose AMA session has become the gold standard for bad Reddit etiquette. Harrelson decided to forego personal questions to stick to talking about his upcoming role in the movie Rampart—and felt... Continue reading at 'AdWeek'
[ AdWeek | 2012-05-29 00:00:00 UTC ]
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Bookshop has helped many independents weather the pandemic, but some booksellers say the ABA is not being transparent about its financial relationship with the online retailer and worry that Bookshop poses new competition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-12 04:00:00 UTC ]
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Pearson has reported revenue fell 17% in the first half of 2020 as the result of “significant disruption” caused by Covid-19. However, the company has said “things are improving”, citing better sales in June. Continue reading at The Bookseller
[ The Bookseller | 2020-07-24 08:05:58 UTC ]
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During a 30-minute Zoom press conference on July 22, Internet Archive founder Brewster Kahle urged the four major publishers suing over the organization’s book scanning efforts to consider settling the dispute in the boardroom, rather than the courtroom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-23 04:00:00 UTC ]
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RELX, parent of Reed Exhibitions and Elsevier, recorded a 10% revenue drop in the six months to end June 2020, to £3,501m (from £3,888m), with adjusted operating profit falling 24% to £939m (£1,240m). Continue reading at The Bookseller
[ The Bookseller | 2020-07-23 02:26:48 UTC ]
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Faith-based houses reached a ready audience in June when they highlighted social justice titles and resources on anti-racism as outcries against police brutality and discrimination dominated the streets and the headlines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-16 04:00:00 UTC ]
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Faith-based houses reached a ready audience in June when they highlighted social justice titles and resources on anti-racism as outcries against police brutality and discrimination dominated the streets and the headlines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-16 04:00:00 UTC ]
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The coronavirus pandemic has hit the German book industry hard with sales down 13.9% year on year in the first half of 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-07-10 04:40:48 UTC ]
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Marketers and publicists have been encouraged to know their audience and be "direct" and "transparent" in their approach, in a keynote at The Bookseller's marketing and publicity virtual conference. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 06:40:23 UTC ]
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Historian David Starkey, who has caused outrage by his comments on slavery, has been dropped by his literary agency Rogers, Coleridge & White (RCW). Continue reading at The Bookseller
[ The Bookseller | 2020-07-06 21:50:34 UTC ]
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HarperCollins will no longer publish books by the historian and is reviewing his backlist after he said ‘slavery was not genocide’HarperCollins has dropped David Starkey as an author, saying that the racist views the bestselling historian expressed in a recent interview were “abhorrent”.On... Continue reading at The Guardian
[ The Guardian | 2020-07-03 11:40:12 UTC ]
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Three mission-driven indie bookstores well-known for their commitment to social justice have ceased stocking books written by J.K. Rowling, accusing the Harry Potter author of promoting hatred towards transgender people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
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PW asked a sampling of agents and editors about the challenge of publishing books keyed to headline news and the future audience for titles addressing racism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-24 04:00:00 UTC ]
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The UK's first academic study on diversity in trade publishing and fiction has called for the industry to “radically reimagine” its audience and value readers outside the white middle classes. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 22:54:17 UTC ]
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Need an e-reader to get through pandemic lockdowns? Now’s a good time to get one. Amazon is running a sale on the standard Kindle that drops the price of the Special Offers version to $60, or $30 below its usual price. That’s similar to historic lows... Continue reading at Engadget
[ Engadget | 2020-05-25 15:30:13 UTC ]
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Both boards unanimously approved the termination of the merger, announced in May 2019 and originally expected to close in early 2020. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-05-04 15:05:34 UTC ]
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The comic book shop has long been a wall-to-wall repository for tales of world-threatening cataclysms and doomsday dystopias but it has never before been drawn into a fight for survival like the coronavirus pandemic Continue reading at ABC News
[ ABC News | 2020-05-01 08:02:52 UTC ]
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Laurence King Publishing (LKP) has launched a competition for children to nominate a keyworker they would like illustrator Jason Ford to draw as a superhero. Continue reading at The Bookseller
[ The Bookseller | 2020-04-29 05:43:41 UTC ]
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Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-15 04:00:00 UTC ]
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Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at AdWeek
[ AdWeek | 2020-04-14 17:34:21 UTC ]
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The bestselling crime novelist plans a virtual book tour for his new title, "Broken," as the coronavirus keeps him home in Southern California. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-07 15:00:38 UTC ]
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