In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel winner Paul Krugman to the Condé Nast-owned social platform. The reason for the migration is twofold: Reddit’s AMAs can draw upwards of a million readers and they stick around for four to five minutes on average. “In terms of scale, it is not unlike going on a late-night talk show,” said Reddit general manager Erik Martin. AMAs are also reinventing the interview process for the 21st century, giving the audience unprecedented control to ask probing, unfiltered questions. “There will be questions from out of left field that really show a participant’s true personality,” Martin said. United Talent Agency social media head Eric Kuhn agrees. “People now expect that you’ll talk directly with them and answer their questions,” he said. While transparency and honesty are crucial for AMA, the forum is not without pitfalls. “The payoff works in both directions,” said Kuhn. ”If you don’t do so well [as a host], it can be very bad, but if you succeed, the benefits are huge.” Just ask Woody Harrelson, whose AMA session has become the gold standard for bad Reddit etiquette. Harrelson decided to forego personal questions to stick to talking about his upcoming role in the movie Rampart—and felt... Continue reading at 'AdWeek'
[ AdWeek | 2012-05-29 00:00:00 UTC ]
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Yale University Press will publish a "lavish" edition of Franz Kafka's drawings, including more than 100 newly discovered pieces. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 17:31:27 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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We're officially one week out from Black Friday and it seems most retailers have launched at least a portion of their deals and sales already. You can find the exhaustive list on our deals homepage, but we've gathered the highlights here. Bose's new QuietComfort 45 headphones remain on sale for... Continue reading at Engadget
[ Engadget | 2021-11-19 16:45:10 UTC ]
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As ever, Amazon is discounting many of its products for the Black Friday shopping period. Like many other companies, Amazon is getting out of the gate a little early with deals on Kindles. The standard Kindle is down from $90 to $50, which is the lowest price we've seen for the e-reader. Back in... Continue reading at Engadget
[ Engadget | 2021-11-19 09:00:22 UTC ]
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October kicked off with a bunch of good tech deals across the web. All of Apple's wireless earbuds remain on sale at Amazon, so you can pick up the AirPods Pro for $179 or even the standard AirPods with the wireless charging case for $129. The new Beats Studio Buds are $25 off while a couple of... Continue reading at Engadget
[ Engadget | 2021-10-08 15:30:39 UTC ]
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Cassandra Peterson’s memoir, “Yours Cruelly, Elvira,” is as engrossingly odd as her career has been. Continue reading at The Washington Post
[ The Washington Post | 2021-09-28 12:00:00 UTC ]
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Charity Libraries Unlimited, which aims to bring libraries’ work to new audiences, has come up with an innovative way to reach potential readers at libraries across Devon. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 22:53:52 UTC ]
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Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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Now might be a good time to buy an e-reader for school — or that end-of-summer vacation. Amazon has cut the price of the ad-supported 8GB Kindle Paperwhite to an all-time low of $71 in a one-day-only sale, well below the official $130 sticker. That's lower than what we saw just two weeks... Continue reading at Engadget
[ Engadget | 2021-08-29 15:44:54 UTC ]
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The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week
[ Media Week | 2021-08-06 14:45:38 UTC ]
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The Sky News After Dark presenter denies being an anti-vaxxer as his regular sports column continuesAlan Jones has denied being an anti-vaxxer and encouraging the anti-lockdown protesters in an emotional broadcast after his regular column was dumped by the Daily Telegraph.“I now face a headline... Continue reading at The Guardian
[ The Guardian | 2021-07-30 04:08:30 UTC ]
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With sales in nonfiction categories all falling again, unit sales of print books declined 4.9% last week compared to the week ended July 25, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-29 04:00:00 UTC ]
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Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-22 04:01:00 UTC ]
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The Department of Justice has dropped its legal claims against former President Trump's one-time national security adviser over his bestselling memoir 'The Room Where It Happened.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-17 04:00:00 UTC ]
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The fair's programming featured 229 sessions during the week, engaging 315 speakers and guests, their comments streamed from the show. The post Abu Dhabi International Book Fair 2021 Draws 889 Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-08 20:06:30 UTC ]
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FOX News Books hit a marketing bonanza in 'Women of the Bible Speak' as more books offer new perspectives on women in Scripture — whether lionized or demonized, famous or forgotten. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
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Polly Klaas and other victims add real-world terror to McLain’s new suspense novel. Continue reading at The Washington Post
[ The Washington Post | 2021-04-23 12:00:00 UTC ]
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Publishers offering mind, body, and spirituality titles look for BIPOC authors who authentically represent a discipline or practice with depth, sensitivity, and nuance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
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February bookstore sales fell to $446 million in February compared to sales of $573 million in 2020, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-15 04:00:00 UTC ]
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HarperCollins Children’s Books has signed a deal with Rob Biddulph for three more titles in his Draw With Rob series. Continue reading at The Bookseller
[ The Bookseller | 2021-02-26 11:23:02 UTC ]
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