Reddit Drops the Filter and Draws Audiences

In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel winner Paul Krugman to the Condé Nast-owned social platform. The reason for the migration is twofold: Reddit’s AMAs can draw upwards of a million readers and they stick around for four to five minutes on average. “In terms of scale, it is not unlike going on a late-night talk show,” said Reddit general manager Erik Martin. AMAs are also reinventing the interview process for the 21st century, giving the audience unprecedented control to ask probing, unfiltered questions. “There will be questions from out of left field that really show a participant’s true personality,” Martin said. United Talent Agency social media head Eric Kuhn agrees. “People now expect that you’ll talk directly with them and answer their questions,” he said. While transparency and honesty are crucial for AMA, the forum is not without pitfalls. “The payoff works in both directions,” said Kuhn. ”If you don’t do so well [as a host], it can be very bad, but if you succeed, the benefits are huge.”  Just ask Woody Harrelson, whose AMA session has become the gold standard for bad Reddit etiquette. Harrelson decided to forego personal questions to stick to talking about his upcoming role in the movie Rampart—and felt... Continue reading at 'AdWeek'

[ AdWeek | 2012-05-29 00:00:00 UTC ]
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Gallic Books acquires Carey's 'magnificent' lockdown drawings

Gallic Books has acquired B: A Year in Plagues and Pencils, a collection of "lockdown drawings" by Edward Carey. Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 02:35:57 UTC ]
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Pearson sales drop 10% in 'challenging' 2020

Pearson has reported group sales fell 10% in 2020 in its January trading update, reflecting the continuing impact of Covid.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-19 21:27:03 UTC ]
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November Bookstore Sales Dropped 21.5%

Bookstore sales were $485 million in November, down from $618 million in November 2019, according to figures from the U.S. Census Bureau. The 21.5% decline was the smallest monthly drop since spring. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-19 05:00:00 UTC ]
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France's publishers saw 2% print drop in 2020, says SNE

French publishers’ print book sales probably dropped by only 2% in 2020 when compared to the year before, according to preliminary figures provided by Vincent Montagne, president of the French Publishers Association (Syndicat National de l’Edition, SNE). Continue reading at The Bookseller

[ The Bookseller | 2021-01-11 12:59:19 UTC ]
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Blackwell's drops click and collect in almost all stores as lockdown hits

Blackwell's is the latest bookseller to announce it has closed its stores during the new lockdown and will not be offering click and collect, with the exception of its Oxford branch. Continue reading at The Bookseller

[ The Bookseller | 2021-01-06 09:24:14 UTC ]
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Sarah Frier’s No Filter has won the 2020 FT and McKinsey Business Book of the Year Award.

Today, The Financial Times and McKinsey & Company announced the winner of its 2020 Business Book of the Year Award, which recognizes a work that provides the “most compelling and enjoyable insight into modern business issues.” The prize comes with £30,000 prize and each of the five... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-01 20:59:19 UTC ]
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Amazon's Kindle drops to $60 again in Black Friday sale

You can now start shopping for Black Friday deals on Amazon devices, and one of the first models you can get at a discount is the company’s Kindle e-reader. The latest version of the company’s basic e-reader is now on sale for $60, down $30 from its... Continue reading at Engadget

[ Engadget | 2020-11-20 11:45:42 UTC ]
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Bookstore Sales Dropped 27.7% in September

Bookstore sales fell 27.7% in September, dropping to $609 million from $842 million a year ago. For the first nine months of 2020, sales were down 31% compared to 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-18 05:00:00 UTC ]
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Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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SelfMadeHero launches Draw Your Bookshop lockdown campaign

Graphic novel publisher SelfMadeHero is launching a social media campaign calling for artists to support bookshops with a drawing of their favourite store. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 06:10:11 UTC ]
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Fastest-Growing Companies 2020: #18 Audience Synergy LLC

Audience Synergy LLC provides digital publishing and advertising tools to reach physicians and nurses. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-11-14 02:38:07 UTC ]
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Election Night Coverage Draws 56.9 Million Viewers Across 21 Networks

The 2020 presidential race between President Donald Trump and former Vice President Joe Biden has yet to be decided--but the Nielsen numbers are in. Editor's note: According to updated data from Nielsen, 56.9 million total viewers watched prime time coverage of election night 2020 across 21... Continue reading at AdWeek

[ AdWeek | 2020-11-04 22:15:12 UTC ]
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Frankfurter Buchmesse Draws 148,000 Users from 183 Countries

With 3,627 events on Frankfurt's digital events calendar for the week, the trade show has kept a big conversation going online. The post Frankfurter Buchmesse Draws 148,000 Users from 183 Countries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-16 18:51:44 UTC ]
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August Bookstore Sales Dropped 30.7%

Bookstore sales tumbled 30.7% in August compared to August 2019, putting an end to a brief rally that saw the rate of sales declines slowing compared to 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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In Nick Hornby’s ‘Just Like You,’ the fate of a May-September romance keeps the audience guessing

Hornby writes insightfully about the daily disappointments, both professional and personal, that haunt ordinary lives. Continue reading at The Washington Post

[ The Washington Post | 2020-10-09 08:28:06 UTC ]
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Artist Duncan Grant erotic drawings kept under bed 'worth £2m'

A massive haul of drawings by Bloomsbury Group artist Duncan Grant is finally made public. Continue reading at BBC News

[ BBC News | 2020-10-07 23:12:12 UTC ]
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The Times drops the mother lode on Trump’s taxes

Yesterday, the New York Times reporters Russ Buettner, Susanne Craig, and Mike McIntire—and if you recognize the byline you’ll know where this sentence is headed—published a mammoth story based on recent tax returns that President Trump filed with the Internal Revenue Service, records that the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-09-28 12:10:20 UTC ]
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Combined Regional Bookseller Conference Draws a (Digital) Crowd

In a partnership that may turn out to be a rare, notable success during the pandemic, the New Atlantic Independent Booksellers Association and the Southern Independent Booksellers Alliance saw their five-day combined conference kick off on Monday with high attendance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
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Start a New Hobby With These Manga Drawing Books

Looking for something to do while you're staying at home? Do you love manga? Pick up one of these manga drawing books to start a new hobby! Continue reading at Book Riot

[ Book Riot | 2020-09-11 10:40:00 UTC ]
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IPA Calls on Brazil’s Government To Drop Proposed VAT on Books

The International Publishers Association calls on Brasilia to abandon plans for new book taxes, as the econmy sharply contracts. The post IPA Calls on Brazil’s Government To Drop Proposed VAT on Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-02 13:53:42 UTC ]
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