#ratings giant

Publishing news tagged with #ratings giant

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Now TV Wants Nielsen to Measure Up

After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at 'The New York Times'

[ The New York Times | 2021-11-12 10:00:19 UTC ]
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Snapchat infiltrates Instagram. And Edelman drops a controversial client: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-31 10:11:28 UTC ]
More news stories like this | News stories tagged with: #nielsen #forwarded email #latest iteration #alfred maskeroni #i-hsien sherwood #night watchman #anthony crupi #ratings giant