In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel winner Paul Krugman to the Condé Nast-owned social platform. The reason for the migration is twofold: Reddit’s AMAs can draw upwards of a million readers and they stick around for four to five minutes on average. “In terms of scale, it is not unlike going on a late-night talk show,” said Reddit general manager Erik Martin. AMAs are also reinventing the interview process for the 21st century, giving the audience unprecedented control to ask probing, unfiltered questions. “There will be questions from out of left field that really show a participant’s true personality,” Martin said. United Talent Agency social media head Eric Kuhn agrees. “People now expect that you’ll talk directly with them and answer their questions,” he said. While transparency and honesty are crucial for AMA, the forum is not without pitfalls. “The payoff works in both directions,” said Kuhn. ”If you don’t do so well [as a host], it can be very bad, but if you succeed, the benefits are huge.” Just ask Woody Harrelson, whose AMA session has become the gold standard for bad Reddit etiquette. Harrelson decided to forego personal questions to stick to talking about his upcoming role in the movie Rampart—and felt... Continue reading at 'AdWeek'
[ AdWeek | 2012-05-29 00:00:00 UTC ]
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The annual festival, focused on indie comics and graphic novels, attracted more than 4,000 fans on Saturday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-05 00:00:00 UTC ]
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HarperCollins imprint HQ will publish Boundaries: How to Draw the Line in Your Head, Heart and Home by Victoria Lambert. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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The rapid rise of SIPs continues to mask further deterioration of print magazine sales at retail. The post Newsstand Sales Drop Another 12.4 Percent in 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-03 00:00:00 UTC ]
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The sports publisher is still holding on to a sneaky traffic-boosting tactic. The post ESPN drops false play buttons on Facebook, maintains them on Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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Academic retailer JS Group has reported a 6.2% year-on-year revenue drop to £38.1m in its annual results covering the financial year ending 31st May 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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Katie Fforde has reeled in her first ever number one spot in the Official UK Top 50, as A Summer at Sea (Arrow) swam up the chart in its second week on sale. Continue reading at The Bookseller
[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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Top Execs from Time Inc., HarperCollins, Mailchimp, Wired, and Vice will share the secrets of global brand growth at PTC. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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As a case of 'pop-up publishing' takes hold in the news sector—and print sells—not everyone agrees there's a takeaway here for books. The post When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
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Amazon has offered to drop the Most Favoured Nation clauses from its ebook contracts, following a European Commission investigation into the online retailer’s deals, it has been reported today. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an... Continue reading at AdWeek
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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Shappi Khorsandi has expanded on the reasons for her decision to withdraw Nina is Not OK (Ebury) from the Jhalak Prize longlist, saying she wants her writing to be "inclusive" to all her readers. Continue reading at The Bookseller
[ The Bookseller | 2017-01-10 00:00:00 UTC ]
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Overall sales for Bath-based publisher Parragon Books were down £3m year-on-year to £58.6m in the 12 months ending 31st March 2016, according to results filed at Companies House. Continue reading at The Bookseller
[ The Bookseller | 2016-12-25 00:00:00 UTC ]
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Wandering around Echo Park recently, Tyler Sharkey was pleasantly surprised to find that he could now grab a beer at his neighborhood bookstore, Stories Books and Cafe. He’d already discovered some other unexpected places nearby with booze: Golden Saddle Cyclery, a Silver Lake bike repair shop... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-12-25 00:00:00 UTC ]
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Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
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Book spend for libraries in England has fallen by £35m since 2005, while book lending to adults and children has declined by 36.5% and 21% respectively in the last five years, new analysis from library campaigner and former Watersones' m.d. Tim Coates has revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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The UN drops comic book heroine Wonder Woman as an ambassador, two months after a contentious appointment. Continue reading at BBC News
[ BBC News | 2016-12-13 00:00:00 UTC ]
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Ann Voskamp, author of ‘One Thousand Gifts,’ embarked on a 10-city tour earlier to promote her new book, ‘The Broken Way,' drawing hundreds of fans at each stop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
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It's part of a collaboration between Emma Watson's feminist book group, Our Shared Shelf, and Books on the Underground, which leaves books all over the London subway system for riders to enjoy. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-11-12 00:00:00 UTC ]
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Canadian national organisation Access Copyright is warning creators and publishers that 2017 royalties could fall by as much as 55% due to a reduction in revenue from the educational sector. Continue reading at The Bookseller
[ The Bookseller | 2016-11-12 00:00:00 UTC ]
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