PubTech Connect: Meet Five Digital Power Players Who Know How To Reach New Audiences

Top Execs from Time Inc., HarperCollins, Mailchimp, Wired, and Vice will share the secrets of global brand growth at PTC. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
News tagged with: #pubtech connect #top execs

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PubTech Connect: Meet Five Digital Power Players Who Know How To Reach New Audiences

Top Execs from Time Inc., HarperCollins, Mailchimp, Wired, and Vice will share the secrets of global brand growth at PTC. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pubtech connect #top execs


PubTech Connect: Meet Ian Schafer, Digital Advertising Wiz

Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pubtech connect


PubTech Connect 2018: Meet Ben Lerer, Our Closing Keynote Speaker

Ben Lerer brought together four leading lifestyle brands to create Group Nine Media; he's among the most forward-looking CEOs working at the intersection of new platforms and innovative content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-09 00:00:00 UTC ]
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PubTech Connect 2018: The Flash Briefs - Extending your Digital Story

Meet three presenters who will offer a power-dose of actionable ideas about how to make a splash in the digital future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital story #digital future


6 Powerful Insights Helping Digital Publisher Romper Reach Millennial Moms

You're a newly minted mom. What do you want to read at 2 a.m. when you're sleep deprived, feeding your baby and have one free hand for your phone? That question is the driving force of Romper, which is emerging as a formidable publisher two years into its quest to attract millennial moms. The... Continue reading at AdWeek

[ AdWeek | 2017-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free hand #driving force


PubTech Connect: Meet the Presenters

The PubTech Connect conferences features a stellar lineup of tech industry leaders. Here are interviews and articles about them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pubtech connect #stellar lineup


PubTech Connect: Meet Lindsey Pollak, Millennial Workforce Expert

Lindsey Pollak turned her love of advising young people into a career as a super-powered speaker and consultant on millennials in the workforce. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-10 00:00:00 UTC ]
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PubTech Connect: Meet the Innovators, Change-Makers Who Shake Up the Mold

George Baier IV of Dropbox, Hillary Kerr of Clique, and Joanna Lord of ClassPass are professional change-agents. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-02 00:00:00 UTC ]
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PubTech Connect: Meet Jay Lauf of Atlantic Media and Sam Olstein of GE, Pioneers Who Revitalize Legacy Brands

Through disruptive thinking, Jay Lauf and Sam Olstein have taken two of America's oldest brands to the forefront of media Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #atlantic media #pubtech connect #jay lauf


PubTech Connect: Meet Internet Visionary Jim Bankoff, CEO of Vox Media and Keynote Speaker

Jim Bankoff turned Vox into a content juggernaut, a purpose-built digital media company; at PubTech Connect, he’ll discuss what it takes to build the media company of the future Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pubtech connect #vox media #keynote speaker #ll discuss #media company


PubTech Connect: Digital Giants Sree Sreenivasan and Kinsey Wilson Talk Tech in Opening Keynote

Sree Sreenivasan and Kinsey Wilson, two titans of digital media, are revolutionizing New York City and the ‘New York Times’ for the digital age Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pubtech connect #opening keynote #digital age


PubTech Connect: Meet Kathryn Minshew, Sage of the Millennial Workforce

Co-founder and CEO of The Muse, Kathryn Minshew knows what today’s young workers are looking for in their careers, and what companies need to do to attract the best of them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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Digital Content Next reports recommendations for reaching the ad-blocking audience

As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday

[ Digiday | 2016-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #digital content #trade group #user experience #growing audience #jason kint


TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek

[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing budget #publisher side


PubTech Connect: New Ways to Connect with Readers

Meet the leaders of companies that are creating new narratives around book coverage and fostering literary communities online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-06 04:00:00 UTC ]
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London Digital 2016: Connecting the Digital Dots

With more publisher consolidation through mergers and acquisitions, changes in ownership and management structures, focus on digital platforms together with the advent of social media tools, and continuous disruption in content consumption, the global publishing industry is witnessing fast-paced... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher consolidation #digital platforms


U.S. Book Show: Human Connection Powers the Book Business

Editors and literary agents on the mechanics—and the emotions—behind the publishing business, what makes a bestseller, and how book bidding wars can cloud expectations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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The Powerful Impact of Digital Media on Mass Shootings

The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
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Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with: #popular platform #strategic alliance #connected tv #nielsen


Devon libraries reach new audiences with escape room experience

Charity Libraries Unlimited, which aims to bring libraries’ work to new audiences, has come up with an innovative way to reach potential readers at libraries across Devon.   Continue reading at The Bookseller

[ The Bookseller | 2021-09-02 22:53:52 UTC ]
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