In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel winner Paul Krugman to the Condé Nast-owned social platform. The reason for the migration is twofold: Reddit’s AMAs can draw upwards of a million readers and they stick around for four to five minutes on average. “In terms of scale, it is not unlike going on a late-night talk show,” said Reddit general manager Erik Martin. AMAs are also reinventing the interview process for the 21st century, giving the audience unprecedented control to ask probing, unfiltered questions. “There will be questions from out of left field that really show a participant’s true personality,” Martin said. United Talent Agency social media head Eric Kuhn agrees. “People now expect that you’ll talk directly with them and answer their questions,” he said. While transparency and honesty are crucial for AMA, the forum is not without pitfalls. “The payoff works in both directions,” said Kuhn. ”If you don’t do so well [as a host], it can be very bad, but if you succeed, the benefits are huge.” Just ask Woody Harrelson, whose AMA session has become the gold standard for bad Reddit etiquette. Harrelson decided to forego personal questions to stick to talking about his upcoming role in the movie Rampart—and felt... Continue reading at 'AdWeek'
[ AdWeek | 2012-05-29 00:00:00 UTC ]
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New Jersey's Clinton Book Shop is offering Match the Temperature Discount Days. Customers will receive a discount based on the day's temperature – for example, 20 degrees equals 20 percent off. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-14 00:00:00 UTC ]
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After suffering two major defeats in its legal battle with Google’s library scanning partners, the Authors Guild this week finally ended the litigation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-08 00:00:00 UTC ]
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Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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Melville House will publish the Senate Intelligence Committee's 'Study of the Central Intelligence Agency's Detention and Interrogation Program,' otherwise known as the 'torture report,' in paperback format by Dec. 30. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-11 00:00:00 UTC ]
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The number of people borrowing books from libraries in England has halved since 1997, according to the annual library statistics prepared by the Chartered Institute of Public Finance and Accountancy (CIPFA). CIPFA plans to publish its annual statistics on Thursday (11th December), but early... Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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While the MPA's new Magazine Media 360 report aims to capture the raw reach of some of the industry's top brands, media research firm GfK MRI delves deeper into exactly who makes up those audiences. The company—which actually provides the MPA with its print and digital edition readership... Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-05 00:00:00 UTC ]
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According to a National Retail Federation survey conducted by Prosper Insights & Analytics, the average shopper spent $380.95 last weekend, down 6.4% from $407.02 in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
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The first two days of the 2014 China Shanghai International Children’s Book Fair (CCBF) featured many booths packed with exhibitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Penguin Random House’s Ladybird imprint will no longer publish books labelled “for boys” and “for girls”, in response to a campaign by Let Toys Be Toys. Ladybird has previously published books such as Ladybird Favourite Fairy Tales for Girls and Ladybird Favourite Stories for Boys. The Let... Continue reading at The Bookseller
[ The Bookseller | 2014-11-21 00:00:00 UTC ]
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One of the leading children's publishers, famed for its classic Peter and Jane reading scheme, is to drop gender branding from its books. Continue reading at BBC News
[ BBC News | 2014-11-21 00:00:00 UTC ]
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Much-loved publisher of books for youngsters says it does not want ‘to be seen to be limiting children in any way’Ladybird, the iconic publisher of children’s books including the classic Peter and Jane reading scheme, has vowed to remove any “boy” or “girl” labels from its books because it... Continue reading at The Guardian
[ The Guardian | 2014-11-20 00:00:00 UTC ]
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In the digital age companies should chase audiences rather than revenues, Carla Buzasi, global c.e.o. of WGSN, told the FutureBook conference today (14th November). Speaking about her former role as founding editor of The Huffington Post, Buzasi said: “I didn’t have to think about print [versus... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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National Readathon Day will take place on January 24, and will invite readers across the country to commit to read a book for four straight hours. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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Faced with a difficult comparison to last year's third quarter, sales at Simon & Schuster fell 11% in the third period ended September 30, 2014, compared to the same period last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-06 00:00:00 UTC ]
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Crowdfunding publisher Unbound has launched Women in Print, a campaign to encourage more female writers to submit their ideas for books. Unbound has published 43 books, two magazines and a box set of photos to date, of which 32 were by male authors, 12 by female authors, and two by male and... Continue reading at The Bookseller
[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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Digital income climbs 19.5% as regional newspaper publisher reports it is taking first Sky AdSmart local TV ad bookings Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-10-29 00:00:00 UTC ]
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This year, two novels have sold to U.S. editors, for a rumored seven figures each, just before the Frankfurt Book Fair kicks off on Wednesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
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Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
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Ad page declines. Newsstand woes. Distribution messes. Postage increases. Digital growth. It's no secret that audience development and circulation practices have been faced with a monumental set of challenges recently. As print becomes a smaller part of publishers' bottom lines, the role of... Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
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The amount of personal information held by firms like Google and Facebook has made them ripe targets for data-hungry governments and intelligence agencies. But the bull’s-eye on Yahoo’s back may be losing its appeal.Government data requests served on Yahoo have been falling. The firm received... Continue reading at PC World
[ PC World | 2014-09-26 00:00:00 UTC ]
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