Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-10-16 00:00:00 UTC ]
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Bestselling author Tommy Orange talks about his 'There There' sequel and having to adjust to being the center of attention. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-11-21 21:19:30 UTC ]
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Peter Spier’s take on The Fox Went Out on a Chilly Night is full of mischief and beauty. Continue reading at Slate
[ Slate | 2019-11-21 12:30:01 UTC ]
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#children’s book
John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
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Car manual publisher Haynes Publishing Group PLC is seeking a buyer for the company and all its subsidiaries in the interests of "securing a bright, new future for the group". Continue reading at The Bookseller
[ The Bookseller | 2019-11-14 15:18:28 UTC ]
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#secure future
Purchase of British Steel gives privately owned Chinese steelmaker Jingye chance to grow outside home market dominated by giant state-owned mills Continue reading at ABC News
[ ABC News | 2019-11-13 11:03:39 UTC ]
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#grow abroad
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Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
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#ad tech
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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#york magazine
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Review of 'The Case for Nationalism: How It Made Us Powerful, United, and Free' by Rich Lowry Continue reading at The Washington Post
[ The Washington Post | 2019-10-31 14:00:07 UTC ]
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Review of 'The Case for Nationalism: How It Made Us Powerful, United, and Free' by Rich Lowry Continue reading at The Washington Post
[ The Washington Post | 2019-10-31 14:00:07 UTC ]
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Review of 'The Case for Nationalism: How It Made Us Powerful, United, and Free' by Rich Lowry Continue reading at The Washington Post
[ The Washington Post | 2019-10-31 14:00:07 UTC ]
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Get your cozy on with these incredible book sweatshirts, ranging from fandom-based to general book lover appreciation. Continue reading at Book Riot
[ Book Riot | 2019-10-29 10:41:36 UTC ]
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#book lover
Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek
[ AdWeek | 2019-10-21 16:54:19 UTC ]
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#measure audiences
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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#brand safety
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#digital publishing
#publishing partners
In “The Body,” the author explains — in his lucid, amusing style — what we’re made of. Continue reading at The Washington Post
[ The Washington Post | 2019-10-16 23:38:13 UTC ]
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Headline imprint Tinder Press is publishing the "life-changing" new novel from The Secret Life of Bees author Sue Monk Kidd. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 18:58:25 UTC ]
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#secret life
Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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Perhaps it was promising, years ago, to see the media industry booming thanks to investments by venture capital-backed funders and large media conglomerates hoping to cash in early on promising new digital media titles. But now, it's the time in the industry's life cycle for those same flashy... Continue reading at AdWeek
[ AdWeek | 2019-10-14 15:22:42 UTC ]
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#life cycle
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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#harry potter
Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
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#e-mail statement
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