Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-10-16 00:00:00 UTC ]
News tagged with: #ad buyers #premium publishers

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Influential Religion Book Buyer Jane Love Dies

Jane Love, who worked as a religion buyer for Barnes & Noble from 2007-2018, passed away at age 63 on September 2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #religion book

Google experiments with its own contextual ads, as privacy legislation looms

Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 23:11:20 UTC ]
More news stories like this | News stories tagged with: #machine learning #real time #advertising business #purchase intent #publishing industry

Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | News stories tagged with: #climate activism #social impact #public policy #nielsen

Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
More news stories like this | News stories tagged with: #simon dumenco #chicago bulls #cut deals #anonymous tip #publishing news

Nielsen Social Content Ratings Bolsters Talent Promotion Measurement via Instagram

The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek

[ AdWeek | 2019-09-19 13:30:21 UTC ]
More news stories like this | News stories tagged with: #television shows #nielsen

Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with: #growing exponentially #digital media

Secrecy measures for Testaments revealed: Printers subjected to airport-style security

Margaret Atwood’s follow-up to The Handmaid’s Tale was subject of intense media scrutiny and—as its publisher and agent reveal—repeated hacking attacks and tight security processes. Continue reading at The Bookseller

[ The Bookseller | 2019-09-13 02:10:01 UTC ]
More news stories like this | News stories tagged with: #margaret atwood

Why viewability suffers in ad-heavy environments

Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday

[ Digiday | 2019-09-12 18:40:59 UTC ]
More news stories like this | News stories tagged with: #print media #full page #editorial content #digital publishing

How 'cookie matching' at Google caused an ad tech divide

Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age

[ Advertising Age | 2019-09-09 16:35:44 UTC ]
More news stories like this | News stories tagged with: #digital advertising #phone interview #e-mail statement #big deal #digital publishers

A year after facing steep declines, NFL ad pricing is on the rebound

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 09:00:00 UTC ]
More news stories like this | News stories tagged with: #tail end #social disease #nielsen

Conde Nast veteran Kim Kelleher tapped to lead AMC Networks ad sales

A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 23:26:31 UTC ]
More news stories like this | News stories tagged with: #upfront negotiations #ad sales #conde nast

‘With the Fire on High’ is wise, poetic, and perfect for foodies

Elizabeth Acevedo’s latest YA novel has wide appeal, a compelling lead, and descriptions of mouthwatering food. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-08-27 21:51:53 UTC ]
More news stories like this | News stories tagged with: #elizabeth acevedo #latest ya #wide appeal #compelling lead #mouthwatering food #ya novel

‘With the Fire on High’ is wise, poetic, and perfect for foodies

Elizabeth Acevedo’s latest YA novel has wide appeal, a compelling lead, and descriptions of mouthwatering food. Continue reading at The Christian Science Monitor

‘With the Fire on High’ is wise, poetic, and perfect for foodies

Elizabeth Acevedo’s latest YA novel has wide appeal, a compelling lead, and descriptions of mouthwatering food. Continue reading at The Christian Science Monitor

‘With the Fire on High’ is wise, poetic, and perfect for foodies

Elizabeth Acevedo’s latest YA novel has wide appeal, a compelling lead, and descriptions of mouthwatering food. Continue reading at The Christian Science Monitor

Perfection vs. Progress: Reading the Bible with Asheritah Ciuciu

Ciuciu’s 31-day devotional encourages daily growth and fellowship with others, crumbs and all Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-26 04:00:00 UTC ]
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Study: Majority of Metered Paywalls Aren’t Sustainable | News & Notes

A deep dive on paywalls... Harvard University's Shorenstein Center on Media, Politics and Public Policy and the Lenfest Institute for Journalism released a detailed white paper on Tuesday summarizing the findings of a study evaluating the performance of digital subscriptions at over 500... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-14 19:11:32 UTC ]
More news stories like this | News stories tagged with: #entire group #deeply committed #5% increase #check back

1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with: #revenue appeared #magazine company #hearst

Amazon Kindle Oasis Review: Now Is the Perfect Time to Buy an E-Reader

In an era of smartphone addiction, a single-purpose device like an e-reader may help you unplug and focus on content that will bring you joy. Continue reading at The New York Times

[ The New York Times | 2019-08-01 09:03:32 UTC ]
More news stories like this | News stories tagged with: #perfect time #kindle