Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-10-16 00:00:00 UTC ]
News tagged with: #ad buyers #premium publishers

Other Publishing stories related to: 'Pageviews aren’t perfect, but ad buyers see flaws in attention measures'

Buyer found for German distributor KNV

Berlin-based logistics service provider Zeitfracht has stepped in to secure the future of bankrupt KNV, Germany’s largest wholesaler and distributor. Continue reading at The Bookseller

[ The Bookseller | 2019-06-27 02:17:39 UTC ]
More news stories like this | News stories tagged with: #largest wholesaler

Ozone Project to sell ads on self-serve basis after striking OpenX deal

UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading at Media Week

[ Media Week | 2019-06-26 08:28:48 UTC ]
More news stories like this | News stories tagged with: #sell ads #news publisher

Whose ad spending is up? The big FANG theory

When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age

[ Advertising Age | 2019-06-25 07:00:00 UTC ]
More news stories like this | News stories tagged with: #google assistant #exclusive access #marketer profiles #agency rosters #time warner #magazine publisher #digital media

Uber’s Latest Lawsuit Calls Out Agencies, Advertisers and Now Ad Tech

Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at AdWeek

[ AdWeek | 2019-06-19 20:45:09 UTC ]
More news stories like this | News stories tagged with: #ad tech #legal battle #supply chain #e-book

Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek

[ AdWeek | 2019-06-19 16:15:54 UTC ]
More news stories like this | News stories tagged with: #ad buys #instagram feed #print media

Cannes #WednesdayWisdom. Plus, a lawsuit over sex toy ads: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Day 3 of Cannes Lions, the halfway point. For those missing out on... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 10:00:00 UTC ]
More news stories like this | News stories tagged with: #ann-christine diaz #news corp

Hello, Cannes. Plus, 2019 ad sales growth slows: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Cannes Lions time. If you’re on the French Riviera for the ad... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 10:00:00 UTC ]
More news stories like this | News stories tagged with: #creative agency #adrianne pasquarelli #simon dumenco #forwarded email

Pay Attention, Publishers: Outsiders Are Redefining What a Magazine Can Be

Software mogul, golf equipment manufacturer, movie-streaming service, mattress maker, actress, social media behemoth: It seems everyone wants to get into the magazine-publishing business these days. Everyone, that is, except for “real” magazine-media publishers. Whenever a well-known... Continue reading at Publishing Executive

[ Publishing Executive | 2019-06-11 15:31:24 UTC ]
More news stories like this | News stories tagged with: #print magazine #pay attention #publishing business

Industry leaders and Ad Age editors predict the big winners at Cannes

It’s a parlor game as old as the Cannes International Festival of Creativity itself—guessing which campaigns will nab the gold at the industry’s highest-profile and most important creative showcase. So we decided to ... just do it. Ad Age surveyed top creatives for their predictions on which... Continue reading at Advertising Age

[ Advertising Age | 2019-06-11 07:00:00 UTC ]
More news stories like this | News stories tagged with: #serena williams #young audience #i-hsien sherwood

How quality content separates publishers from ad streams

There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-11 04:03:29 UTC ]
More news stories like this | News stories tagged with: #quality content

NBC eyes huge ad sales night as Bruins force a Stanley Cup Final Game 7

Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright... Continue reading at Advertising Age

[ Advertising Age | 2019-06-10 21:23:47 UTC ]
More news stories like this | News stories tagged with: #digital version #market street #sneak peek

Facebook rolls out high-tech ad registry with a low-tech twist

Facebook is rolling out its Canadian political ad registry today with a low-tech twist — a bid to prevent people based outside of Canada from running ads in the upcoming federal election. Continue reading at CBC

[ CBC | 2019-06-10 08:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook rolls #running ads

An irresistible tale of early cinema makes for perfect summer reading

Dominic Smith’s “The Electric Hotel” explores the volatile intersection of art and commerce, among other themes. Continue reading at The Washington Post

[ The Washington Post | 2019-06-08 14:00:00 UTC ]
More news stories like this | News stories tagged with: #dominic smith

ProPublica’s Facebook-Monitoring Political Ad Tool (Which Facebook Fought) is Alive Again with a New Home at the Globe and Mail

The Globe and Mail is the new home to the Facebook Political Ad Collector, a browser extension that ProPublica built and Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-07 18:45:03 UTC ]
More news stories like this | News stories tagged with: #browser extension

Barnes & Noble has a buyer—who agreed to pay the $476 million price tag

Beleaguered bookseller Barnes & Noble Inc. has a buyer. Elliott Management Corp. agreed to purchase the chain for $6.50 per share in an all-cash transaction valued about $476 million, plus the assumption of debt, the company said in a statement Friday. Barnes & Noble shares rose as... Continue reading at Advertising Age

[ Advertising Age | 2019-06-07 16:16:58 UTC ]
More news stories like this | News stories tagged with: #retail chains #$476 million #$683 million #bloomberg intelligence #—bloomberg news

Goodbye X-Men—You Flawed, Frustrating Cinematic Revolution

Eighteen years ago, 'X-Men' taught audiences that comic books could live onscreen, as vast and rewarding as they were in their original form. Continue reading at Wired

[ Wired | 2019-06-07 14:43:31 UTC ]
More news stories like this | News stories tagged with: #comic books #original form

Pan Mac scoops 'perfect thriller' from Ewan in two-book deal

Pan Mac has scooped a “perfect” locked-room thriller by Chris Ewan in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2019-05-31 21:24:37 UTC ]
More news stories like this | News stories tagged with: #pan mac

Are Facebook Stories Ads Beginning to Catch On With Brands?

Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek

[ AdWeek | 2019-05-31 19:45:16 UTC ]
More news stories like this | News stories tagged with: #ad community

Amazon aims to challenge Google after acquiring Sizmek ad server

Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 15:26:13 UTC ]
More news stories like this | News stories tagged with: #aggressive moves #holding companies