Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-10-16 00:00:00 UTC ]
News tagged with: #ad buyers #premium publishers

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‘With the Fire on High’ is wise, poetic, and perfect for foodies

Elizabeth Acevedo’s latest YA novel has wide appeal, a compelling lead, and descriptions of mouthwatering food. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-08-27 21:51:53 UTC ]
More news stories like this | News stories tagged with: #elizabeth acevedo #latest ya #wide appeal #compelling lead #mouthwatering food #ya novel

‘With the Fire on High’ is wise, poetic, and perfect for foodies

Elizabeth Acevedo’s latest YA novel has wide appeal, a compelling lead, and descriptions of mouthwatering food. Continue reading at The Christian Science Monitor

‘With the Fire on High’ is wise, poetic, and perfect for foodies

Elizabeth Acevedo’s latest YA novel has wide appeal, a compelling lead, and descriptions of mouthwatering food. Continue reading at The Christian Science Monitor

‘With the Fire on High’ is wise, poetic, and perfect for foodies

Elizabeth Acevedo’s latest YA novel has wide appeal, a compelling lead, and descriptions of mouthwatering food. Continue reading at The Christian Science Monitor

Perfection vs. Progress: Reading the Bible with Asheritah Ciuciu

Ciuciu’s 31-day devotional encourages daily growth and fellowship with others, crumbs and all Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-26 04:00:00 UTC ]
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Study: Majority of Metered Paywalls Aren’t Sustainable | News & Notes

A deep dive on paywalls... Harvard University's Shorenstein Center on Media, Politics and Public Policy and the Lenfest Institute for Journalism released a detailed white paper on Tuesday summarizing the findings of a study evaluating the performance of digital subscriptions at over 500... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-14 19:11:32 UTC ]
More news stories like this | News stories tagged with: #entire group #deeply committed #5% increase #check back

1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with: #revenue appeared #magazine company #hearst

Amazon Kindle Oasis Review: Now Is the Perfect Time to Buy an E-Reader

In an era of smartphone addiction, a single-purpose device like an e-reader may help you unplug and focus on content that will bring you joy. Continue reading at The New York Times

[ The New York Times | 2019-08-01 09:03:32 UTC ]
More news stories like this | News stories tagged with: #perfect time #kindle

‘Ashenden’: the perfect late summer escape read, and a classic

W. Somerset Maugham’s 1928 novel is thought to be the first modern espionage novel. Continue reading at The Washington Post

[ The Washington Post | 2019-07-31 17:07:29 UTC ]
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Publishers May Be the Ones Paying for Web Browsers’ Privacy Measures

Being an online publisher has never been more difficult. Web browser providers have pared down on ad-targeting capabilities in recent years, adding to publishers' struggles to monetize traffic and attempts to reduce reliance on third parties. Now Google is taking user privacy a step further,... Continue reading at AdWeek

[ AdWeek | 2019-07-29 21:22:56 UTC ]
More news stories like this | News stories tagged with: #web browsers #online publisher

PRH Added £25 Million to Pearson's First Half Earnings

As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #half earnings #penguin random house #pearson

Movies Aren’t Telling Love Stories Anymore. So The New York Times Brought Them to Amazon

The romance genre has all but disappeared from films, so now several cable and streaming outlets have claimed it for themselves. The latest to jump on board is Amazon Prime Video. The streaming service will soon air Modern Love, a new anthology series debuting Oct. 18 that features eight... Continue reading at AdWeek

[ AdWeek | 2019-07-28 00:59:10 UTC ]
More news stories like this | News stories tagged with: #romance genre #streaming service #anthology

Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
More news stories like this | News stories tagged with: #living rooms #media partners #ad campaigns #share data #ad business #growing rapidly #e-commerce site #$3 billion

Investors Say Data Ambiguity Is Dampening Ad Tech’s Luster

As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek

[ AdWeek | 2019-07-26 18:48:49 UTC ]
More news stories like this | News stories tagged with: #industry consolidation #time warner #digital media

A measure of progress

Philip Jones discusses the impact on the industry of Amazon’s new weekly charts. Continue reading at The Bookseller

[ The Bookseller | 2019-07-25 19:10:07 UTC ]
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Movie ad seller National CineMedia launching high-end theater network LuxeNet

In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 14:06:00 UTC ]
More news stories like this | News stories tagged with: #great job #selling point #record-breaking year #late 1990s #nielsen

What publishers need to know about ad refresh

Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age

[ Advertising Age | 2019-07-22 14:00:00 UTC ]
More news stories like this | News stories tagged with: #good candidates #market share #search function #lower cost #ad products #digital publishing

The Perfect Fragrances for Harry Potter Characters, Part II

I’m back with more fragrances and Harry Potter characters! If you missed round one, be sure to check it out. ... Continue reading at Book Riot

[ Book Riot | 2019-07-20 10:31:12 UTC ]
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Mira Jacob Recommends 5 Inspiring Books That Aren’t By Men

It doesn’t feel like an exaggeration to say that Mira Jacob’s latest book Good Talk is a blueprint for a kinder world. In this graphic memoir, Jacob details a lifetime of difficult conversations—about politics, about race, about love and relationships. Seeing her handle these tricky talks,... Continue reading at Electric Literature

[ Electric Literature | 2019-07-18 11:00:20 UTC ]
More news stories like this | News stories tagged with: #mira jacob #kinder world #graphic memoir #electric literature