Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-10-16 00:00:00 UTC ]
News tagged with: #ad buyers #premium publishers

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Elizabeth Wetmore’s ‘Valentine’ is a thrilling debut that deserves your attention

The tightening terror of the novel’s first chapter is impossible to break away from. Continue reading at The Washington Post

[ The Washington Post | 2020-03-31 16:41:14 UTC ]
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Clive Palmer buys huge ad to push plan to fund malaria drug as possible cure for Covid-19 | Amanda Meade

Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian

[ The Guardian | 2020-03-27 01:06:05 UTC ]
More news stories like this | News stories tagged with: #national broadsheet #news corp

Quarto 'pleased' to post 2019 profit, but pandemic forces cost-cutting measures

Quarto has posted a trading update for its 2019 results, saying it expects revenues to slip 9% to $135.8m (2018: $149.3m) but will be returning a profit of $2.9m.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 02:44:11 UTC ]
More news stories like this | News stories tagged with: #quarto

Missing your print edition of Ad Age? Switch to home delivery now

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-24 16:45:00 UTC ]
More news stories like this | News stories tagged with: #maintain delivery #digital version #latest issue #past archives #paid subscriber #digital account #top portion #account number #mailing label #comor chat #wait times #increased due #current situation #latest information #loyal readership

An Attentive Memoir of Life in Parma

The value of “writing a life” that Wallis Wilde-Menozzi undertook a quarter century ago is now the model to express our times. Continue reading at The Paris Review

[ The Paris Review | 2020-03-20 16:10:53 UTC ]
More news stories like this | News stories tagged with: #memoir

Ad Age print subscription update in light of the COVID-19 pandemic

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-19 18:27:27 UTC ]
More news stories like this | News stories tagged with: #maintain delivery #digital version #latest issue #past archives #paid subscriber #digital account #top portion #account number #mailing label #comor chat #wait times #increased due #current situation #latest information #loyal readership

5 Tips for Adding Humor to a Self-Help Book

Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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An acclaimed author’s crippling quest for perfection

Elizabeth Tallent explains the affliction that kept her from publishing for two decades. Continue reading at The Washington Post

[ The Washington Post | 2020-03-13 13:36:26 UTC ]
More news stories like this | News stories tagged with: #acclaimed author

Laura Zigman’s ‘Separation Anxiety’ tackles middle-aged loneliness with a perfect mix of grief and humor

“Separation Anxiety” is a long-awaited comeback for this clever writer who hasn’t published a novel since “Piece of Work” in 2006. Continue reading at The Washington Post

[ The Washington Post | 2020-03-09 21:02:33 UTC ]
More news stories like this | News stories tagged with: #laura zigman

Magazines Are Perfect. The Industry Is Not

Something more than a little unsettling dawned on me the other day: I’ve spent five decades in and around the magazine business, all on the editorial side. Half a century! How did that happen? Well, to borrow a phrase from master lyricist Paul McCartney, it’s been a long and winding road.... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-09 20:25:47 UTC ]
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Evie Wyld | 'The Bass Rock is a book about paying attention to your inner voice, your instinct'

With two acclaimed novels under her belt, Evie Wyld’s dazzling new work looks set to win further praise.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-09 17:03:29 UTC ]
More news stories like this | News stories tagged with: #evie wyld #paying attention

Indie US booksellers aren’t going down without a fight

When Amazon accounts for at least 40% if not half of US book sales, independent bookstores in the US are looking to stay afloat using a combination of innovation, mobility, as well as a little taste of Amazon’s own medicine.  Continue reading at The Bookseller

[ The Bookseller | 2020-02-27 23:06:03 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #stay afloat

The revolution will now be televised: How leftist streaming service Means TV timed its launch perfectly

The emerging left media—currently spread across the digital media landscape—are uniting to deliver an alternative to corporate, centrist news and entertainment. Sitting in a small Bronx apartment back in early 2018, it would be difficult to picture the world today. As Naomi Burton and Nick Hayes... Continue reading at Fast Company

[ Fast Company | 2020-02-26 07:00:23 UTC ]
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Christian Publishers Find Added Value in Book Awards

Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book awards #taking notice

Caroline Flack biography to be published by Ad Lib

A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller

[ The Bookseller | 2020-02-16 13:10:53 UTC ]
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Facebook's Ads Libraries isn't enough to keep NZ election clean

OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff

[ Stuff | 2020-02-07 16:00:00 UTC ]
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Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions

When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-29 05:01:53 UTC ]
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See the weird, wonderful ads that made Americans love computers

‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company

[ Fast Company | 2020-01-27 09:00:47 UTC ]
More news stories like this | News stories tagged with: #public consciousness #science fiction

Concern for children's book market as The Book People fails to find buyer

Trade figures have said the failure of The Book People to find a buyer, leading to 155 redundancies, could have ramifications for the children's book market.  Continue reading at The Bookseller

[ The Bookseller | 2020-01-14 05:00:29 UTC ]
More news stories like this | News stories tagged with: #book market #trade figures #book people #children's book

The Book People unable to secure buyer makes 155 redundant

The Book People made 155 of its staff redundant on Friday (10th January) after failing to find a buyer. The company will continue to trade online with retained staff "for as long as possible" and "whilst any remaining interest is explored", its administrators have said. Continue reading at The Bookseller

[ The Bookseller | 2020-01-10 16:53:47 UTC ]
More news stories like this | News stories tagged with: #staff redundant #book people