Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-10-16 00:00:00 UTC ]
News tagged with: #ad buyers #premium publishers

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Quiz: Create Your Perfect Night In and Get a #Relatable Comic Book Recommendation

Create your perfect night in with this quiz to find a #relatable comic book that can be read in a single sitting. Continue reading at Book Riot

[ Book Riot | 2020-11-24 11:30:00 UTC ]
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Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
More news stories like this | News stories tagged with: #quarto group #books imprint #quarto

Considering Malcolm X and the Perfect Black Man

Michael P. Jeffries reviews Les Payne and Tamara Payne’s book, “The Dead Are Arising: The Life of Malcolm X,” in this week’s issue. In 1992, Michael Eric Dyson wrote for the Book Review about a select group of books that examine Malcolm X’s life. Continue reading at The New York Times

[ The New York Times | 2020-11-13 10:00:01 UTC ]
More news stories like this | News stories tagged with: #tamara payne #select group #book review

Biden wins, but Trump—and division—aren’t going away

CNN’s election-count coverage ended as it began: with Wolf Blitzer all excited. “After four long, tense days, we’ve reached a historic moment in this election,” he said. “We can now project the winner of the presidential race.” One thrumming musical interlude later, the network reported that... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-11-09 12:59:12 UTC ]
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Measurement startup looks to fill gaps left by Nielsen and Comscore

HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age

[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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Faber launches Cummings ad van at Barnard Castle

As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 21:31:44 UTC ]
More news stories like this | News stories tagged with: #dominic cummings

Rachel Cusk’s Outline trilogy is getting the perfect audiobook narrator.

Yes, it’s Kristin Scott Thomas, our most recent Mrs. Danvers and our forever Fiona. Can’t you just imagine her as the narrator of Cusk’s cool-toned autofictions? The best part is, she got the gig because she’s a fan. “Faber heard that I was a Rachel Cusk fan so I was thrilled when they asked me... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-29 15:18:37 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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In Germany: Audiobooks, Ebooks, and the ‘Battle for Attention’

A new look at German consumers' responses to a survey was reported during a week in which Frankfurter Buchmesse 'lived' on screens. The post In Germany: Audiobooks, Ebooks, and the ‘Battle for Attention’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-20 16:21:29 UTC ]
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Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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‘The Perfect Nine,’ by perennial Nobel Prize favorite Ngugi wa Thiong’o, is a mythic look at his culture’s origins

“The Perfect Nine” tells the tale of Gikuyu and Mumbi, progenitors of the Gikuyu people of central Kenya. Continue reading at The Washington Post

[ The Washington Post | 2020-10-12 06:09:05 UTC ]
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Measuring the authoritarian mind-set of Trump’s followers

Psychological surveys help John W. Dean and Bob Altemeyer explain his supporters. Continue reading at The Washington Post

[ The Washington Post | 2020-10-02 12:00:00 UTC ]
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John Steinbeck and biographer William Souder make a perfect pair

“Mad at the World” captures Steinbeck in the kind of nuanced and unshowy prose that suits its subject. Continue reading at The Washington Post

[ The Washington Post | 2020-10-01 12:33:21 UTC ]
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Why Aren’t There More Books About Asexuals?

Science journalist and debut author Angela Chen remembers the first time she saw the word “asexuality”—online, on the Asexual Visibility and Education Network (AVEN). I don’t remember the first time I saw the word, though I know I first used it in the negative—as in, I may have “weird” views on... Continue reading at Electric Literature

[ Electric Literature | 2020-09-21 11:00:38 UTC ]
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Chelsea Green acquires book questioning pandemic measures

Chelsea Green Publishing will publish Corona, False Alarm? by Dr Sucharit Bhakdi and Dr Karina Reiss, which has been a bestseller in Germany. Continue reading at The Bookseller

[ The Bookseller | 2020-09-04 14:37:44 UTC ]
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In Emma Cline’s story collection, ‘Daddy,’ flawed men reap what they sow

As in “The Girls,” Cline’s wit is on point and her writing is evocative and seductive. Continue reading at The Washington Post

[ The Washington Post | 2020-09-04 08:54:40 UTC ]
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Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek

[ AdWeek | 2020-09-03 12:30:00 UTC ]
More news stories like this | News stories tagged with: #terence kawaja #george floyd #digital media