Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-10-16 00:00:00 UTC ]
News tagged with: #ad buyers #premium publishers

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‘The Foundling’ turns a serious subject into a perfect beach read

Ann Leary‘s thrilling novel was inspired by the early 20th-century incarceration of “feebleminded” women. Continue reading at The Washington Post

[ The Washington Post | 2022-06-02 13:54:15 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen

How Media Buyers Are Bouncing Back

After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft... Continue reading at AdWeek

[ AdWeek | 2022-05-11 14:10:39 UTC ]
More news stories like this | News stories tagged with: #media buyers #bouncing back #nielsen

Fox's Tubi expands Nielsen relationship even amid measurement upheaval

Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age

[ Advertising Age | 2022-04-29 16:00:00 UTC ]
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The people who teach us history aren’t always historians

Filmmakers, novelists and photographers, among others, also shape our collective memory, Richard Cohen writes. Continue reading at The Washington Post

[ The Washington Post | 2022-04-22 12:00:50 UTC ]
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HBO Max exec admits to the app’s early flaws

Viewers have long complained about the early HBO Max app’s tendency to crash, and its lack of discoverability features. There have been a number of overhauls and fixes since then. Now we know why. Turns out that HBO Max launched its apps before they were ready in order to keep up with its... Continue reading at Engadget

[ Engadget | 2022-04-14 23:32:58 UTC ]
More news stories like this | News stories tagged with: #apple tv+ #streaming platforms #home page #biggest change #harry potter

NBCU certifies first round of Nielsen measurement alternatives

NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list. Continue reading at Advertising Age

[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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Anne Tyler’s ‘French Braid’ is entirely familiar, and that’s just perfect

"French Braid," Anne Tyler's 24th novel, will be immediately recognizable to her fans. Continue reading at The Washington Post

[ The Washington Post | 2022-03-22 12:00:08 UTC ]
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Nielsen buyout may be driven by doubts about its next-generation measurement

Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta. Continue reading at Advertising Age

[ Advertising Age | 2022-03-15 13:42:32 UTC ]
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Harry Truman’s surprising successes and overlooked flaws

He was barely equipped for the presidency, but he had an outsize impact, Jeffrey Frank writes. Continue reading at The Washington Post

[ The Washington Post | 2022-03-11 13:00:22 UTC ]
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What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
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In a flawed system, a Black prosecutor wonders if she’s pursuing justice or being complicit

Laura Coates offers an honest description of prosecutors' complex moral universe. Continue reading at The Washington Post

[ The Washington Post | 2022-02-04 13:00:55 UTC ]
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Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with: #popular platform #strategic alliance #connected tv #nielsen

Our attention spans are suffering. Maybe there’s a way to get them back.

Johann Hari's "Stolen Focus" examines how technology robs us of our attention, and how to get it back. Continue reading at The Washington Post

[ The Washington Post | 2022-01-22 12:00:15 UTC ]
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Senator Mazie Hirono Added to Lineup as ALA's Inaugural LibLearnX Gets Underway

After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | News stories tagged with: #paperback publication #katie fforde

Public Libraries Aren’t Essential Services

The pandemic is showing the holes in social safety nets across the U.S., but public libraries aren't the answer to those problems. Continue reading at Book Riot

[ Book Riot | 2022-01-12 11:42:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #libraries