Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-10-16 00:00:00 UTC ]
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10 measurement milestones that reshaped the industry in 2022

Nielsen faced growing scrutiny and competition as it went private and industry shifted toward CTV, clean rooms and outcomes. Continue reading at Advertising Age

[ Advertising Age | 2022-12-14 10:30:00 UTC ]
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How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media

Build a Perfect Bookstore and We’ll Recommend a Book for You

Readers dream about owning their own bookstore. So let's indulge in the fantasy: design a bookstore and get a matching book recommendation! Continue reading at Book Riot

[ Book Riot | 2022-12-01 11:32:00 UTC ]
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Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #questions asked #algorithmic reality #damian bradfield #coming back #graphic novel

Netflix with ads will be available November 3rd for $7 per month

Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget

[ Engadget | 2022-10-13 17:45:26 UTC ]
More news stories like this | News stories tagged with: #premium plan #november 3rd #release date #lower price #12pm eastern #south korea #wider audience #nielsen

7 Terrifying Horror Novels Perfect for Young Adult Readers

Kiersten White, the Bram Stoker Award-winning author of “The Dark Descent of Elizabeth Frankenstein,” “Hide” and more, recommends a few of her favorite horror novels. Continue reading at The New York Times

[ The New York Times | 2022-10-01 09:00:17 UTC ]
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Richard Osman is perfectly at ease pretending to be a 78-year-old woman

The “Thursday Murder Club” author talks about how he gets in character, where he hides his clues — and the murder story in his family history. Continue reading at The Washington Post

[ The Washington Post | 2022-09-21 12:00:00 UTC ]
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Best of 2000 AD Proves Why the Comics Are Classic

A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired

[ Wired | 2022-09-02 11:00:00 UTC ]
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Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings

E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age

[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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Nielsen Strikes Measurement Deal With Amazon for Thursday Night Football

Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek

[ AdWeek | 2022-08-16 12:15:00 UTC ]
More news stories like this | News stories tagged with: #prime video #three-year agreement #streaming service #nielsen

Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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‘Bookish People’ is the perfect summer read for book lovers

Susan Coll’s new novel makes clever use of her experience working in one of the country’s foremost independent bookstores. Continue reading at The Washington Post

[ The Washington Post | 2022-08-04 11:00:00 UTC ]
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Attention book lovers: your dream job is hiring again.

Yep, you guessed it: “Barefoot Bookseller,” the greatest job in the literary world, is once again accepting applications. Would you like to run a bookstore on a desert island in the Maldives for a year? What if I told you that you weren’t allowed to wear shoes . . . or read the news? I […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-01 13:04:38 UTC ]
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Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
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In ‘Florida Woman,’ wild animals aren’t as unpredictable as the humans

In Deb Rogers's debut novel, a woman arrested for a petty crime tries to start over at a wild animal sanctuary. Continue reading at The Washington Post

[ The Washington Post | 2022-07-05 13:17:51 UTC ]
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Cannes TV measurement takeaways from top execs—banning the word 'alternatives' and more

Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age

[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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Children's Institute 10: Charlie Jane Anders Says ‘Magical Portals Exist, and Adults Aren’t Real’

The science fiction author drew a standing ovation from the Ci10 audience as she discussed her childhood and start as a writer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital content