Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-10-16 00:00:00 UTC ]
News tagged with: #ad buyers #premium publishers

Other Publishing stories related to: 'Pageviews aren’t perfect, but ad buyers see flaws in attention measures'


‘A Light in the Dark’ is a love letter to directors, personal flaws and all

The latest addition to film historian David Thomson’s opinionated take on the film industry is notable for what it says — and what it doesn’t. Continue reading at The Washington Post

[ The Washington Post | 2021-04-12 07:00:00 UTC ]
More news stories like this | News stories tagged with: #love letter #latest addition #film industry


What to read in April: A critic’s pick of books that aren’t on the bestseller list

From the ‘The Madman’s Library’ and ‘The Best of R.A. Lafferty’ to ‘Dog-Eared’ and ‘The Cookie Chronicles’ Continue reading at The Washington Post

[ The Washington Post | 2021-04-07 13:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller list


‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers


‘Brood,’ a quiet meditation on the small stuff, makes for a perfect pandemic read

Jackie Polzin’s novel finds the joy in raising chickens, baking — even cleaning. Continue reading at The Washington Post

[ The Washington Post | 2021-03-05 12:00:00 UTC ]
More news stories like this | News stories tagged with: #small stuff #jackie polzin


How 'Infinite Country' Found Its Perfect Home at Avid Reader Press

Patricia Engel's third novel, released on March 2 by Avid Reader Press, already has all the trappings of a charmed publication. It also has a moving pre-publication history. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #infinite country #perfect home #patricia engel


This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
More news stories like this | News stories tagged with: #digital content


Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with: #context matters #user experience #premium publisher


Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
More news stories like this | News stories tagged with: #all-star cast #prh audio #audiobook adaptations #audiobook


From the author of ‘Morning Has Broken,’ magical tales perfect for Valentine’s Day

Published a century ago, Eleanor Farjeon’s “Martin Pippin in the Apple Orchard” delivers charming stories of love in its many forms. Continue reading at The Washington Post

[ The Washington Post | 2021-02-10 17:02:45 UTC ]
More news stories like this | News stories tagged with: #century ago


How this year’s lousy Super Bowl ratings measure up to past games

Nielsen put out a list of the Super Bowl’s TV audience going back to 1967. You were not alone in not watching Super Bowl LV last Sunday. The uneven matchup, in which the Tampa Bay Buccaneers trounced the Kansas City Chiefs, was among the least-watched Super Bowls in recent memory, even as more... Continue reading at Fast Company

[ Fast Company | 2021-02-09 13:39:34 UTC ]
More news stories like this | News stories tagged with: #past games #super bowl #tv audience #recent memory #streaming platforms #nielsen


Academic Libraries Aren’t Just for Writing Papers

Cast aside your assumptions about academic libraries. You'd be surprised what absolute gems of nerdery you can find in a college library. Continue reading at Book Riot

[ Book Riot | 2021-02-08 11:30:00 UTC ]
More news stories like this | News stories tagged with: #academic libraries #libraries


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #mind appeared #digital publishers


How Libraries Can Help Us Make a More Perfect Union

Throughout our history, we've see that when we come together in civil, honest conversations based on facts and science, history and truth, we find commonality. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries


The perfect science fiction, fantasy and genre-bending tales for the chilly days ahead

Winter takes center stage in books by George R.R. Martin, Peter Hoeg, Tove Jannson, Tanya Tagaq and more Continue reading at The Washington Post

[ The Washington Post | 2020-12-18 14:00:00 UTC ]
More news stories like this |


The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights

Filmmaker Grzegorz Jankowski's new video for the Polish Book Institute introduces New Books from Poland to international book publishers. (Sponsored) The post The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-16 12:20:13 UTC ]
More news stories like this |


Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek

[ AdWeek | 2020-12-08 11:00:33 UTC ]
More news stories like this | News stories tagged with: #major overhaul #enable publishers #single metric #digital platforms #nielsen


Low infection rate shows safety measures work, Libraries Connected says

A survey of library services shows 1.4% of staff have tested positive for Covid-19 since reopening in July, suggesting safety measures have worked, according to Libraries Connected. Continue reading at The Bookseller

[ The Bookseller | 2020-12-07 11:43:42 UTC ]
More news stories like this | News stories tagged with: #libraries connected #libraries


National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
More news stories like this | News stories tagged with: #bouncing back #digital media