Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-10-16 00:00:00 UTC ]
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Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Our attention spans are suffering. Maybe there’s a way to get them back.

Johann Hari's "Stolen Focus" examines how technology robs us of our attention, and how to get it back. Continue reading at The Washington Post

[ The Washington Post | 2022-01-22 12:00:15 UTC ]
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Senator Mazie Hirono Added to Lineup as ALA's Inaugural LibLearnX Gets Underway

After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Public Libraries Aren’t Essential Services

The pandemic is showing the holes in social safety nets across the U.S., but public libraries aren't the answer to those problems. Continue reading at Book Riot

[ Book Riot | 2022-01-12 11:42:00 UTC ]
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T.S. Eliot may have been flawed, but a new book reminds of his greatness on the page

As we reach the centenary of "The Wasteland," a new look at Eliot beyond the poem that defined him Continue reading at The Washington Post

[ The Washington Post | 2022-01-05 13:00:19 UTC ]
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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
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‘The Latinist’ is the perfect suspense novel to kick off your reading year

Set in the claustrophobic world of academia, this twisty tale by Mark Prins will remind you of Donna Tartt’s ‘The Secret History’ Continue reading at The Washington Post

[ The Washington Post | 2021-12-31 23:16:02 UTC ]
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Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek

[ AdWeek | 2021-12-23 13:56:54 UTC ]
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Waterstones buyers herald 'bumper year' and look forward to healthy 2022

Waterstones buyers have heralded 2021 as a "bumper year" for publishing and are looking forward a "healthy 2022". Continue reading at The Bookseller

[ The Bookseller | 2021-12-23 01:27:33 UTC ]
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‘Around the World in Eighty Days’ — about to get a reboot — is the perfect Christmas tale

The classic adventure story mirrors the holiday season — weeks of madcap action and inner turmoil that usher in a morning of gladness and goodwill. Continue reading at The Washington Post

[ The Washington Post | 2021-12-22 13:00:00 UTC ]
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Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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10 Perfect Holiday Gifts For Manga Fans

If you've got a manga reader on your holiday list, here are some fun manga-themed gifts they're sure to love.- Erika Hardison Continue reading at Book Riot

[ Book Riot | 2021-12-01 11:40:00 UTC ]
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John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Now TV Wants Nielsen to Measure Up

After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at The New York Times

[ The New York Times | 2021-11-12 10:00:19 UTC ]
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Winning Attention with That Book Proposal

Author and former acquisitions editor W. Terry Whalin explains how a good book proposal can really clinch a deal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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Quiz: Design Your Perfect Concert and Get a Rec for a Graphic Novel on Audio

Comics on audio are like recordings of live music. They’re a translation. Design your perfect concert and get a graphic novel on audio rec, like Nimona by Noelle Stevenson. Continue reading at Book Riot

[ Book Riot | 2021-11-10 11:31:00 UTC ]
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'Dad Bod,' 'FTW' And 'Amirite' Among 455 New Words Added To Dictionary

Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Podcast: Author Shea Serrano thinks Mexicans are perfect

We're hanging out with Shea Serrano, who's a bestselling author and probably the nicest cholo nerd around. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-10-25 12:00:49 UTC ]
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Grab some candy corn and sit down with these Halloween-perfect story collections

“The Big Book of Victorian Mysteries” and “When Things Get Dark: Stories Inspired by Shirley Jackson” are among some great new terrifically terrifying reads Continue reading at The Washington Post

[ The Washington Post | 2021-10-20 12:00:00 UTC ]
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