Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-10-16 00:00:00 UTC ]
News tagged with: #ad buyers #premium publishers

Other Publishing stories related to: 'Pageviews aren’t perfect, but ad buyers see flaws in attention measures'

Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
More news stories like this | News stories tagged with: #tremor international #international publishing

The paltry price paid for Unruly rattles the consolidating ad tech market

The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-07 05:00:57 UTC ]
More news stories like this | News stories tagged with: #news corp

Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek

[ AdWeek | 2020-01-06 14:18:42 UTC ]
More news stories like this | News stories tagged with: #tremor international #minority stake #ad-tech company #exclusive rights #news corp #international publishing

Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week

[ Media Week | 2020-01-06 09:49:13 UTC ]
More news stories like this | News stories tagged with: #three-year partnership #news corp

Kiley Reid | 'Those things aren’t her fault, but the fallacy of the American Dream makes her think that it is'

What is it like to be paid to be part of someone’s family? Kiley Reid’s début explores the uneasy nature of "transactional relationships". Continue reading at The Bookseller

[ The Bookseller | 2019-12-23 14:27:08 UTC ]
More news stories like this | News stories tagged with: #kiley reid

Trade dismay at The Book People administration amid hopes of buyer

News of The Book People going into administration has been met with dismay by publishers, who still hold out hope that a buyer for at least part of the business can be found. Continue reading at The Bookseller

[ The Bookseller | 2019-12-17 20:40:19 UTC ]
More news stories like this | News stories tagged with: #book people

Knights Of Christmas ad hits 100,000 views

Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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State Library Victoria proves libraries aren't just about books: they're about community

In our digital age, libraries are spaces for community and connection. The new State Library Victoria proves libaries have an exciting future. Continue reading at The Conversation

[ The Conversation | 2019-12-08 18:49:50 UTC ]
More news stories like this | News stories tagged with: #digital age #libraries

Joni Mitchell figured out the perfect gift for the people who have everything

Her new book, “Morning Glory on the Vine,” brings together lyrics and drawings that she once gave to close friends. Continue reading at The Washington Post

[ The Washington Post | 2019-12-06 13:00:00 UTC ]
More news stories like this | News stories tagged with: #perfect gift #close friends

AOC Reminds Us Libraries Aren’t “Free Stuff:” Critical Linking, November 29, 2019

An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot

[ Book Riot | 2019-11-29 11:30:56 UTC ]
More news stories like this | News stories tagged with: #critical linking #libraries

Happy 25th anniversary, banner ads -- now it’s time to retire

While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age

[ Advertising Age | 2019-11-25 15:00:00 UTC ]
More news stories like this | News stories tagged with: #banner ads #golden age #digital content

Tommy Orange adjusts to all the attention as a 'There There' sequel flows along

Bestselling author Tommy Orange talks about his 'There There' sequel and having to adjust to being the center of attention. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-11-21 21:19:30 UTC ]
More news stories like this | News stories tagged with: #bestselling author

How a Master Illustrator Turned an Old English Carol Into the Perfect Children’s Book for Thanksgiving

Peter Spier’s take on The Fox Went Out on a Chilly Night is full of mischief and beauty. Continue reading at Slate

[ Slate | 2019-11-21 12:30:01 UTC ]
More news stories like this | News stories tagged with: #children’s book

Authors call out John Lewis for 'similarities' between Christmas ad and children's books

John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 10:24:18 UTC ]
More news stories like this | News stories tagged with: #christmas advert #authors call #john lewis #christmas ad #bookshop #children’s book #bookseller

Haynes seeks buyer to secure future

Car manual publisher Haynes Publishing Group PLC is seeking a buyer for the company and all its subsidiaries in the interests of "securing a bright, new future for the group". Continue reading at The Bookseller

[ The Bookseller | 2019-11-14 15:18:28 UTC ]
More news stories like this | News stories tagged with: #secure future

Chinese buyer of British Steel looks to grow abroad

Purchase of British Steel gives privately owned Chinese steelmaker Jingye chance to grow outside home market dominated by giant state-owned mills Continue reading at ABC News

[ ABC News | 2019-11-13 11:03:39 UTC ]
More news stories like this | News stories tagged with: #grow abroad #privately owned

Nestlé Is Doubling Down on Ad Tech

Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek

[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #recently unveiled #makes sense #ad spend #digital media

Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek

[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with: #york magazine #direct result #online publishing #digital media