Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright overjoyed. Although a Game 7 isn’t the rarest of commodities—as with the MLB World Series, the last 20 years have given rise to six of these terminal showdowns—an all-the-marbles Stanley Cup finale always delivers an abundance of commercial impressions. According to Nielsen live-same-day data, the most recent Game 7 averaged 8.54 million viewers and a 4.8 household rating on June 15, 2011, making it the fourth most-watched Stanley Cup Final broadcast of all time and the most-watched NHL game in 38 years. That the last Game 7 also featured Boston should help advertisers justify the expense of their additional investment in hockey. Not only is Boston the nation’s ninth-largest media market (and third-biggest if you toss in Providence), but the Bruins have appeared in six of the 10 most-watched Stanley Cup Final broadcasts of all time. Media buyers on Monday said NBC is asking north of $200,000 for each 30-second ad unit in Wednesday’s Blues-Bruins broadcast. According to Standard Media Index data, the average unit cost in the three 2018 Stanley Cup Final games that aired on NBC was $113,702 a pop, and overall spend for the five-game series (two of which were carried by the cable... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-10 21:23:47 UTC ]
Publishing Perspectives’ 2024 Frankfurt Book Fair magazine is a showcase of global publishing, book market trends, and people to know. By Hannah Johnson s thousands of publishers, agents, authors, and book industry professionals gather together in Frankfurt this week, Publishing Perspectives is... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-16 14:26:43 UTC ]
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This week, Devindra and Cherlynn dive into Engadget's reviews on Google's Pixel 9 and 9 Pro phones. Are they really a step up from last year's devices? And how do they compare to Samsung's latest? Also, we chat about a few stories from Gamescom 2024, including Microsoft's Indiana Jones game... Continue reading at Engadget
[ Engadget | 2024-08-23 11:30:03 UTC ]
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As the agency develops plans for exploring the moon and Mars, it's seeking cutting-edge research that could turn science fiction into reality. Continue reading at Wired
[ Wired | 2021-09-22 21:04:50 UTC ]
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Nosy Crow is to release a new print edition of Coronavirus: A Book for Children About Covid-19, following high demand for the digital version. Continue reading at The Bookseller
[ The Bookseller | 2020-07-23 07:39:44 UTC ]
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If there’s one thing that the pandemic has taught the publishing industry, it's that it must be prepared for anything. This was not only true in terms of how publishers were forced to manage their businesses through an unprecedented economic crisis, but also how they planned, produced and... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-24 11:00:28 UTC ]
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The Racing Post, the sport’s daily trade newspaper, will relaunch a digital version of its print edition from Saturday, just Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-27 22:22:30 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 21:23:47 UTC ]
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Andrew Degenholtz, president at eMagazines, initially had reservations about entering the digital magazine space. As the founder and president of a magazine marketing agency, Degenholtz tells Folio: that he saw significant challenges with the user experience in mobile, as well as hurdles in... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-19 00:00:00 UTC ]
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The role-playing adventure books sold 20m copies in the 80s, before being eclipsed by video games. Now they’re back with a new story by Charlie Higson, can they captivate the web generation?Ian Livingstone calls it the “five-fingered bookmark”: that grip known to children of the 80s and 90s.... Continue reading at The Guardian
[ The Guardian | 2018-04-04 00:00:00 UTC ]
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Night School has made a return to the Weekly E-Book Ranking number one, albeit after a slightly longer summit hiatus than its print edition. The Jack Reacher title last held the top spot in November 2016 - for three weeks running - before being usurped by Transworld stablemate Paula Hawkins’ The... Continue reading at The Bookseller
[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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Take a sneak peek at Channel 4's TV adaptation of the classic picture book We’re Going on a Bear Hunt by Michael Rosen and Helen Oxenbury (Walker Books). Continue reading at The Bookseller
[ The Bookseller | 2016-12-08 00:00:00 UTC ]
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Harper Lee's second novel isn't set for publication until July 14, but readers are getting a sneak preview of the first chapter Friday. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-11 00:00:00 UTC ]
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Fans anticipating 'To Kill a Mockingbird' author Lee's upcoming book 'Watchman' got a sneak peek when the first chapter of the novel was posted online. The first chapter contains some interesting revelations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-11 00:00:00 UTC ]
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UK independent Little Tiger Press is making its first move into licensing by acquiring Jeff Norton’s digital picture book Stomp School: Love You, Kaiju!. Little Tiger acquired the global print rights from Made in Me, the creative agency that publishes the digital version of the book, to be... Continue reading at The Bookseller
[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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The author of the Diary of a Wimpy Kid series is putting the finishing touches on An Unlikely Story, a general bookstore that he is building from the ground up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-19 00:00:00 UTC ]
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Jason Bateman and Tina Fey will kick off BookCon with a panel discussion and sneak peek of their upcoming film, "This Is Where I Leave You," adapted from Jonathan Tropper's novel of the same name. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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It has been nearly two months since online retail giant Amazon announced its MatchBook feature for Kindle, complimenting the previously unveiled Autorip service for music. Now, the company finally shows the feature the light of day, unveiling MatchBook availability effective today. If you aren't... Continue reading at Betanews
[ Betanews | 2013-10-29 00:00:00 UTC ]
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Penguin has released a digital version of Anne Frank's famous diary, with Penguin imprint... Continue reading at The Bookseller
[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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