Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-04-06 00:00:00 UTC ]
News tagged with:
#brand safety
#political news
#news publishers
Boston-based indie publisher David R. Godine saw a major sales boost last October when French author Patrick Modiano won the Nobel Prize for Literature, bringing its revenue for the year up 30% over 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nobel prize
As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#holy grail
#commercial space
#media property
It may seem like the Internet was awash in posts about #thedress and, for that matter, runaway llamas, as of late. But a confluence of factors, from viewability to changing Facebook algorithms to falling CPMs, are making the economics of this kind of viral strategy a bit more complicated.... Continue reading at Digiday
[ Digiday | 2015-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#horizon media
Mobile makes up the lion's share of U.K. traffic for Mail Online, but mobile visitors arriving on its homepage are still see the desktop site. That's an increasingly rare sight in news publishing today. "Mail Online's homepage is a key part of its heritage and identity. Our users love it," said... Continue reading at Digiday
[ Digiday | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mail online
#desktop site
#key part
Mills & Boon has seen a sharp rise in sales of its ebooks after Kobo matched W H Smith’s in-store offer online. W H Smith has been running a “five for the price of four” offer on Mills & Boon titles throughout February, and its digital partner Kobo applied the offer to the same titles’... Continue reading at The Bookseller
[ The Bookseller | 2015-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kobo partnership
#mills boon
#sharp rise
#digital editions
As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday
[ Digiday | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#town hall
#digital world
#longer apply
#sponsor content
Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publisher
#brand strategy
#american express
#media companies
The owner and staff have come up with a potential solution to keep the San Francisco indie alive, after it announced that the city's new minimum wage laws threatened to shut it down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#remain open
Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
More news stories like this |
The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong growth
#conference call
#flat market
#ad sales
#modest improvement
While other publishers are trying to maximize their Facebook referrals, the site for sports fans goes for a diversified approach. The post How Bleacher Report is Facebook-proofing its traffic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traffic appeared
#bleacher report
#facebook referrals
#sports fans
For Thrillist, remnant advertising is non-existent and ads aren't sold programmatically. Instead, the digital publisher embraced ecommerce. That business is now three times the size of its ad business. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad business
#sold programmatically
Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#corporate news
#twitter channels
The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#specific product
#short order
#general motors
#real time
Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin brand
#corporate news
#twitter channels
#random house
Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market. Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional publishers
#$145 million
Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their... Continue reading at AdWeek
[ AdWeek | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#special events
#24-hour period
Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at Advertising Age
[ Advertising Age | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sea change
#advertising content
#tom wallace
#editor called
#magna carta
#native ads
Holtzbrinck Publishing Group, owners of Macmillan Science and Education, and BC Partners, owners and fund advisors of Springer Science+Business, have reached a merger agreement to join the two groups. Holtzbrinck, whose portfolio includes Nature and Scientific American, will hold 53 percent of... Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan science
#bc partners
#springer science+business
#merger agreement
#scientific american
For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#live events
#consumer products
#tv deals
#multiple platforms
#publishers claim
#ae networks