‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-06 00:00:00 UTC ]
News tagged with: #brand safety #political news #news publishers

Other Publishing stories related to: '‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary'

Saunders hired to manage Enid Blyton brand

Hachette Children’s Group (HCG) has appointed Etta Saunders to the newly-created role of global brand manager to take prime responsibility for the Enid Blyton brand. Starting on 23rd November 2015, Etta will be working closely with the licensing and publishing teams to maximise opportunities... Continue reading at The Bookseller

[ The Bookseller | 2015-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette children #group hcg #newly-created role #working closely #publishing teams #clare somerville

Facebook’s Instant Articles Could Mean Less Traffic For Websites

Facebook officially rolled out Instant Articles to all iPhone users last Tuesday, allowing media companies to publish content directly to the social network instead of driving users back to their own properties. The launch raises questions abo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iphone users

The Guardian's Tim Gentry on Why the Digital Advertising Problem Needs a Unified Solution

It's a hard call to make, with disincentives for the first to make it, but there's a growing acknowledgement that digital publishers and advertisers have failed to deliver on the promise that digital advertising held. The ability to id ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers

Springer Nature Introduces New Brand to Frankfurt

The result of a merger, Springer Nature is a global powerhouse in STM and academic publishing. The new brand was on display at the 2015 Frankfurt Book Fair. The post Springer Nature Introduces New Brand to Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frankfurt appeared #springer nature #academic publishing

International Bestseller List: 'The Girl in the Spider's Web' Remains Hot Across Europe

David Lagercratz's addition to Stieg Larsson's bestselling Millennium trilogy is a bestseller in France, Sweden, and Italy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stieg larsson

Brands and Fans Flock to Biggest New York Comic Con Yet

This year's New York Comic Con featured more fans--a record 169,000 tickets were sold--more programming space, more corporate branding and more emphasis on diversity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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Opinion: Native Advertising As We Know It Isn't Sustainable

The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It&rsquo;s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising

The Importance of Licensing: Children’s Brands and Books

Randy Petway of Publishing Technology previews his talk at the Frankfurt Book Fair about licensing children's books and media properties. The post The Importance of Licensing: Children’s Brands and Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books appeared #media properties

Up For Debate: Can Content Really Save Advertising?

Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at Advertising Age

[ Advertising Age | 2015-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional media #day job

Digital Advertising’s Uncertain Future Focuses on Publishers

A major shakeout is coming to the digital media space as downward pricing pressure squeezes out some players. Shane Smith, chief executive and co-founder of Vice Media, said the problem is so severe that only digital publishers who are able to ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #digital advertising #vice media

What Twitter's New 'Moments' Feature Means to Viewers, Media Companies and Brands

Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek

[ AdWeek | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prominent placement #video capabilities

Magnifying the Power of the Brand

[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand appeared #sponsored content #long time #magazine publishers

Emap brand to be scrapped as all its titles move digital-only

Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian

[ The Guardian | 2015-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail week #nursing times #digital publishing

This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at AdWeek

[ AdWeek | 2015-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #embracing mobile #advertising week #ad business #adweek magazine

Big Publishers to Online Advertisers: Trust Us (and No One Else)

Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #large part #study conducted

Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek

[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long-term strategy #publisher offers #actual people #adweek magazine

Advertising Today: A Kinder, Gentler Place?

When I started in advertising, there was no guarantee that your job would still be yours after maternity leave. No law protected you against sexual harassment.It was 1975, and my first job after graduating Phi Beta Kappa magna cum laude from Smith College was as a secretary at a prestigious... Continue reading at Advertising Age

[ Advertising Age | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york office #feel comfortable #work hard

How the Harry Potter brand is pitching itself to Gen Z

Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books... Continue reading at Digiday

[ Digiday | 2015-09-23 00:00:00 UTC ]
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Donald Trump signs a book deal, and guess what? It's gonna be huge

Donald Trump has something new to brag about. The leading Republican presidential contender and self-acknowledged nonexpert on foreign policy has a new book in the pipeline that might shed some... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deal #foreign policy