Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-04-06 00:00:00 UTC ]
News tagged with:
#brand safety
#political news
#news publishers
Withdrawal from the EU would lead to "suffering" in the creative industries, according to an open letter signed by 220 thought-leaders in the literary world, including 2015 Baileys winner Ali Smith and Granta editor Max Porter, recent winner of the International Dylan Thomas Prize. Continue reading at The Bookseller
[ The Bookseller | 2016-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ali smith
#creative industries
#recent winner
The rise of social video has changed the game for publishers like Business Insider, which owns a Facebook-based property called Insider that generates more than 1.3 billion video views a month across all platforms. In April, Facebook updated its branded-content policies that opened a path for... Continue reading at Digiday
[ Digiday | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business insider
#brands appeared
#social video
#diet coke
Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek
[ AdWeek | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media partners
#ad inventory
#recent months
Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look... Continue reading at Fast Company
[ Fast Company | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#key strategy
#branded content
#real people
Esteemed writers from 10 European nations, including Elena Ferrante, Javier Marias, Anne Enright and former finance minister for Greece Yanis Varoufakis, have issued pleas for the United Kingdom to remain in the EU. Continue reading at The Bookseller
[ The Bookseller | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#javier marias
#anne enright
#finance minister
#united kingdom
Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for more than two decades when she stepped down earlier this year. What's it like... Continue reading at AdWeek
[ AdWeek | 2016-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sports illustrated
#great opportunity
#facebook live
#top chef
Finally, some good news for Yahoo: Its home page still sends a lot of traffic to publishers. Yahoo went from being the 16th-biggest referral source for publishers to the third after Google Search and Facebook, now that it's accounting for its dark traffic. The ranking comes from Chartbeat. A big... Continue reading at Digiday
[ Digiday | 2016-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post surprise
#twitter appeared
#home page
#google search
Stephen King is one of hundreds of resident authors in the US to have signed an open letter, addressed to "the American People", expressing their opposition to Republican presidential candidate Donald Trump. Continue reading at The Bookseller
[ The Bookseller | 2016-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stephen king
#open letter
#american people
Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#annual conference
Leading publishing figures, including Waterstones m.d James Daunt, chair of Penguin Random House UK Gail Rebuck, author Philip Pullman and poet laureate Carol Ann Duffy, have signed a letter to say they believe leaving the European Union would "severely weaken" the UK's creative industries. Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#james daunt
#european union
#creative industries
Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday
[ Digiday | 2016-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sources familiar
At the gala, which PEN president Andrew Solomon said was the nonprofit's most successful fundraiser to date, J.K. Rowling, one of the evening's honorees, condemned the views of U.S. presidential candidate Donald Trump. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pen gala
How the 94-year-old publisher is taking a 21st-century approach to driving loyalty among its digital audience. The post Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital audience
Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post time
#newfronts appeared
#good day
#legacy publisher
Romance publisher Mills & Boon has struck a new relationship with Gransnet, the UK's online network for grandparents. Continue reading at The Bookseller
[ The Bookseller | 2016-05-05 00:00:00 UTC ]
More news stories like this |
Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at The New York Times
[ The New York Times | 2016-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blocking
#make money
Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last month when Variety reported that Vice's web traffic plunged in February. But after free-falling 17.4 percent, from... Continue reading at AdWeek
[ AdWeek | 2016-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cable channel
#media company
Scribner will publish a biography of Republican US presidential candidate Donald Trump in August. Continue reading at The Bookseller
[ The Bookseller | 2016-04-13 00:00:00 UTC ]
More news stories like this |
Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rules apply
#facebook opens
#branded content
#post ads
#media outlets
Some social-centric publishers saw double-digit drops in their Facebook referral traffic last month, with some suspecting that this is the flip side of Facebook's pushing Instant Articles (and video) into people’s news feeds. Those initiatives are designed to keep people in Facebook's app, but... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook traffic
#double-digit drops
#flip side
#news feeds