Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last month when Variety reported that Vice's web traffic plunged in February. But after free-falling 17.4 percent, from 59.5 million unique visitors in January to 49.2 in February, Vice rebounded nearly all the way back in March, drawing 58.3 million uniques. So what caused Vice's huge fall—and subsequent Phoenix-like rise—the past two months? Ironically, it was smaller sites that Vice bundles with its own traffic in an effort to boost its overall numbers for sales purposes. A deeper look into comScore data shows that Vice itself didn't drop at all—unique visitors on Vice.com and its owned and operated channels like Broadly and Noisey actually gained visitors in each of the first three months of 2016. In March, Vice had its best month ever with its content garnering 27.9 million uniques. Like other digital publishers, Vice engages in practice known as "traffic assignment," handling ad sales for smaller viral destination sites like OMGFacts, Dose and Distractify and counting their traffic numbers. The February drop came from Distractify, whose visitors declined 68 percent from January. (Those extra sites collectively rebounded 28.5 percent in March.) This practice, while giving Vice and its advertisers a traffic boost, can also have an adverse affect because of the volatile nature of these sites. ... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-15 00:00:00 UTC ]
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Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last month when Variety reported that Vice's web traffic plunged in February. But after free-falling 17.4 percent, from... Continue reading at AdWeek
[ AdWeek | 2016-04-15 00:00:00 UTC ]
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Many of the world's biggest and best-known online news publishers saw significant drops in traffic between March and April this year. It appears Facebook might be a culprit in some way, but nobody can agree on a solid theory as to why. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-20 00:00:00 UTC ]
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Gannett's Indianapolis Star is happily learning what movie studios have long known: Ghost stories are a huge draw."The exorcisms of Latoya Ammons," a 5,300-word feature by investigative reporter Marisa Kwiatkowski, has become one of the most widely read pieces in the paper's history since it was... Continue reading at Advertising Age
[ Advertising Age | 2014-02-12 00:00:00 UTC ]
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Fake web traffic has long plagued the online publishing world, but Dr. Paul Barford, computer science professor at the University of Wisconsin, is claiming the problem might be worse than suspected. And it's costing some of the top online adverti ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-09 00:00:00 UTC ]
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Esquire, Hearst's monthly men's magazine, has revamped its website, in the first step of the brand's digital strategy overhaul. Continue reading at Media Week
[ Media Week | 2013-06-06 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. As Angela Doland notes in Ad Age’s Wake-Up Call this morning, citing a... Continue reading at Advertising Age
[ Advertising Age | 2019-05-10 00:00:00 UTC ]
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Well known for his realistic YA novels that explore class and racial identity, Matt de la Peña became the first Hispanic author to receive the John Newbery Medal on Monday, and only the second author to win the Newbery for a picture book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-12 00:00:00 UTC ]
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This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits. Continue reading at Digiday
[ Digiday | 2024-10-31 04:01:00 UTC ]
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With search traffic down 25% last month, the U.K. publisher saw Google’s other referral source more than make up the difference, said Reach’s Martin Little at the Digiday Publishing Summit Europe. Continue reading at Digiday
[ Digiday | 2024-10-30 04:01:00 UTC ]
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The digital media company Vice relaunched its print magazine and debuted its first subscription product on Tuesday, part of a broader renaissance of the publisher following its May 2023 bankruptcy filing. The revival is the byproduct of a joint venture between Vice Media... Continue reading at AdWeek
[ AdWeek | 2024-09-24 13:00:00 UTC ]
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Cody Enterprise Editor Chris Bacon said he “failed to catch” the AI copy and false quotes. A quote from Wyoming’s governor and a local prosecutor were the first things that seemed slightly off to Powell Tribune reporter CJ Baker. Then, it was some of the phrases in the stories that struck him... Continue reading at Fast Company
[ Fast Company | 2024-08-14 15:09:11 UTC ]
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At the heart of JD Vance’s journey from venture capitalist to vice presidential candidate is a memoir he first thought of in law school, “Hillbilly Elegy.” Continue reading at ABC News
[ ABC News | 2024-07-16 01:50:32 UTC ]
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With the debut of Webtoon on the U.S. stock market dominating comics world headlines last month, South Korea’s other webcomic and webnovel giant, Kakao Entertainment, and its Tapas platform are eyeing ambitions of their own. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-10 04:00:00 UTC ]
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Data from Placer.ai shows that, while both bookstore chains have had some successes in increasing customer traffic, their gains in 2024 trail that of Barnes & Noble. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-08 04:00:00 UTC ]
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Dozens of jobs to be cut as the Nine-owned media company announces plan to stop licensing overseas titles and focus on wholly owned brandsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastTech and culture news websites... Continue reading at The Guardian
[ The Guardian | 2024-07-08 03:27:57 UTC ]
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A new report by a market intelligence firm, whose services include store foot traffic analysis, found that customer visits at Barnes & Noble locations have increased every month but one since November 2023 compared to the prior year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-01 04:00:00 UTC ]
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The digital media company TMB, formerly Trusted Media Brands, is on pace to generate nearly $200 million in revenue in its most recent fiscal year, which ends in June, according to chief executive Bonnie Kintzer. Though the company isn't sharing financial specifics, the... Continue reading at AdWeek
[ AdWeek | 2024-05-29 14:50:39 UTC ]
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Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday
[ Digiday | 2024-04-10 04:01:00 UTC ]
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Livestream platform Twitch quietly ended a series of multiyear partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with the agreements. Twitch invited the publishers to establish channels on... Continue reading at AdWeek
[ AdWeek | 2024-01-18 10:34:51 UTC ]
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